Warm fuzz cards

I need support with this Article Writing question so I can learn better.

Case Objectives:

To an example of an entrepreneurial start-up and an understanding of:

I. The decision of how fast to grow.

2. The decision of how much and where to invest in a growing business.

3. How management skills, knowledge and preferences can impact decision-making

in entrepreneurial/family business ventures.

4. How important cash management is in the early stage of growth.

5. How various stages in the development of a new venture will dictate the need for detailed

financial tracking and management of a business.

QUESTIONS:

Question 1: (1250 words)

Discuss the primary issue that Mills is facing and explain the related issues by explaining how management preference has influenced Mills' choices.
Critically evaluate Mills' strategy stating both strengths and weaknesses.
Note: Evidences of contextualization, connectivity, and understanding are very important, moreover, candidates should be aware that critical thinking is a big part of marking the answer.

Guidance to Question 1: You should raise several arguments such as: Mills has been financing her company by "bootstrapping," funding the business using cash generated from sales. They should be aware that a decision has implications for the timing, amount and application of investment funds (slow growth versus faster growth). Moreover, Mills has a number of personal preferences that have influenced her choices: She has a strong personal focus on positive cash flow and low overhead, she prefers to experiment and learn. She is new to operating a business, and so prefers a slower growth, "safer" environment etc ....