Web analytics at quality alloys inc case summary

Page 2 Questions
How many people visit the website? How do they come to the website?
During the period observed, there were 69431 visits to the website. During the initial period, there were an average 1055 visits per day. During the pre-promo period, the average was 563. During the promotional period the average was 1814. During the post-promotional period the average was 857. Prior to the promotion, QA used direct mail, advertising in trade magazines, and paid listings on two industrial product web portals. During the promotional period, QA used brochures to reach their target audience.
Is the website generating interest, and how does this interest yield actual sales?
During the website's launch, it generated sales, but sales & profits have been on a downward trend throughout the year. There was a spike during promotial period but the decline continued after the initial peak. The number of visits to the website does not seem to affect sales.
Do traditional promotions drive web traffic and in turn drive incremental sales?
Traditional promotions drive traffic but do not have positive long-term impacts on sales.
How can visits to the website be modeled?
Histograms break down the visits into even periods which makes the data easier to interpret
Where and how should QA advertise?
QA should expand into more industrial product web portals.
Columbia CaseWorks
Web Analytics at Quality Alloys, Inc.
Author: Rob Weitz and David Rosenthal
Columbia CaseWorks ID: 110203
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Weekly Visits
Quality Alloys
Weekly Web Analytics Initial "Shakedown" Period Pre and Post Promotion Periods
May 25, 2008 - August 29, 2009 Promotion Period are unshaded.
Week (2008-2009) Visits Unique Visits Pageviews Pages/Visit Avg. Time on Site (secs.) Bounce Rate % New Visits
May 25 - May 31 1,632 1,509 3,328 2.04 71 72.67% 88.54%
Jun 1 - Jun 7 1,580 1,450 3,097 1.96 56 75.51% 87.34% Question 2 Initial
Jun 8 - Jun 14 1,441 1,306 3,202 2.22 79 73.98% 84.32% Visits Unique Visits Revenue Profit Lbs. Sold
Jun 15 - Jun 21 1,452 1,301 3,170 2.18 81 73.62% 84.37% mean 1055.214 957.9286 608250.1 200233.4 18736.73
Jun 22 - Jun 28 1,339 1,255 2,366 1.77 50 76.40% 89.25% median 899 845.5 586169.7 208193 17269.7
Jun 29 - Jul 5 892 841 1,865 2.09 71 73.65% 87.56% std. dev 355.0333 319.5972 155930.4 60691.55 5427.393
Jul 6 - Jul 12 797 731 1,885 2.37 80 61.48% 85.70% miniminum 626 594 274567.6 62580.4 8633.059
Jul 13 - Jul 19 744 706 1,916 2.58 96 59.27% 88.84% maximum 1632 1509 890076.7 275218.1 28052.92
Jul 20 - Jul 26 1,044 976 2,670 2.56 82 60.34% 86.69%
Jul 27 - Aug 2 906 850 2,189 2.42 78 63.36% 87.42% Pre-Promotion
Aug 3 - Aug 9 849 791 1,947 2.29 91 64.43% 87.04% Visits Unique Visits Revenue Profit Lbs. Sold
Aug 10 - Aug 16 737 685 1,746 2.37 98 62.82% 87.25% mean 563 517 534313.52 159932.03 18440.77
Aug 17 - Aug 23 734 668 1,946 2.65 100 62.40% 84.33% median 558 510 534541.68 152476.40 17215.12
Aug 24 - Aug 30 626 594 1,540 2.46 91 61.98% 86.58% std. dev 80.871179162 70.9391422613 150502.82 42682.68 5965.63
Aug 31 - Sep 6 577 537 1,489 2.58 83 62.05% 86.66% miniminum 383 366 315647.10 100388.40 8992.42
Sep 7 - Sep 13 562 508 1,428 2.54 82 58.90% 81.32% maximum 795 734 951216.20 273174.70 31968.98
Sep 14 - Sep 20 563 495 1,547 2.75 112 58.61% 78.51%
Sep 21 - Sep 27 652 585 1,792 2.75 101 56.13% 80.98% Promotion
Sep 28 - Oct 4 611 549 1,928 3.16 109 53.52% 81.18% Visits Unique Visits Revenue Profit Lbs. Sold
Oct 5 - Oct 11 561 500 1,784 3.18 113 53.65% 79.86% mean 1814.35 1738.82 456398.8 131929.9 17112.92
Oct 12 - Oct 18 558 525 1,455 2.61 97 61.29% 86.02% median 1663 1585 413937.1 114328.4 17299.12
Oct 19 - Oct 25 570 520 1,562 2.74 95 57.37% 84.91% std. dev 758.1017 743.0253 161741.1 47776.85 6519.071
Oct 26 - Nov 1 551 511 1,560 2.83 109 56.62% 83.85% miniminum 1000 930 268159.5 81841.4 7814.05
Nov 2 - Nov 8 537 507 1,450 2.7 93 56.98% 87.15% maximum 3726 3617 897163.7 266476.7 31496.26
Nov 9 - Nov 15 543 500 1,527 2.81 109 58.38% 83.61%
Nov 16 - Nov 22 558 511 1,495 2.68 96 57.71% 81.18% Post-Promotion
Nov 23 - Nov 29 536 510 1,515 2.83 102 57.65% 87.31% Visits Unique Visits Revenue Profit Lbs. Sold
Nov 30 - Dec 6 549 498 1,367 2.49 87 61.20% 81.79% mean 856.5714 800.789 371728 111045.8 14577.79
Dec 7 - Dec 13 545 499 1,464 2.69 106 59.08% 82.39% median 847.5 800 348397.1 104530.5 13646.89
Dec 14 - Dec 20 591 535 1,469 2.49 91 62.44% 82.74% std. dev 70.889 72.356 145728.3 49065.27 5941.556
Dec 21 - Dec 27 383 366 793 2.07 76 68.93% 90.08% miniminum 772 709 133966.9 32825.3 3825.748
Dec 28 - Jan 3 402 385 827 2.06 62 70.15% 89.30% maximum 963 912 615950.2 206441.2 23761.61
Jan 4 - Jan 10 547 495 1,659 3.03 120 54.66% 81.90%
Jan 11 - Jan 17 631 583 1,745 2.77 103 56.58% 85.42% Question 3 Means
Jan 18 - Jan 24 795 734 1,824 2.29 67 65.79% 85.28% Visits Unique Visits Revenue Profit Lbs. Sold
Jan 25 - Jan 31 1,000 930 2,259 2.26 66 65.80% 86.50% Initial 1055.214 957.9286 608250.1 200233.4 18736.73
Feb 1 - Feb 7 1,207 1,136 2,376 1.97 68 73.07% 88.15% Pre-Promo 563 517 534313.52 159932.03 18440.77
Feb 8 - Feb 14 2,317 2,229 3,814 1.65 38 82.26% 93.09% Promotion 1814.35 1738.82 456398.8 131929.9 17112.92
Feb 15 - Feb 21 2,013 1,946 3,303 1.64 42 81.27% 93.14% Post Promotion 856.5714 800.789 371728 111045.8 14577.79
Feb 22 - Feb 28 2,324 2,228 3,836 1.65 40 80.72% 92.13%
Mar 1 - Mar 7 3,726 3,617 5,291 1.42 28 85.78% 94.79%
Mar 8 - Mar 14 2,563 2,482 3,729 1.45 31 84.78% 93.76% Question 4 Our findings so far have shown that revenue as well as the quantity sold throughout the year have been declining continuously. This had a negative impact on the profits which have also been declining steadily throughout the year. The promotion created a momentary spike in the quantity of unique visits to the website, which even carried into the the post-promotilonal period, but was not able to reverse the long term trend of the other financial metrics.
Mar 15 - Mar 21 3,006 2,896 4,510 1.5 35 84.30% 93.11%
Mar 22 - Mar 28 1,663 1,585 3,037 1.83 52 76.55% 90.92%
Mar 29 - Apr 4 1,779 1,689 2,881 1.62 37 78.86% 91.29%
Apr 5 - Apr 11 1,086 1,030 2,313 2.13 63 69.34% 88.49%
Apr 12 - Apr 18 1,231 1,166 2,714 2.2 69 70.59% 89.20%
Apr 19 - Apr 25 1,248 1,178 2,414 1.93 59 73.16% 89.50%
Apr 26 - May 2 1,674 1,613 2,959 1.77 49 78.55% 92.77%
May 3 - May 9 1,514 1,452 2,676 1.77 48 77.61% 90.55%
May 10 - May 16 1,302 1,246 2,219 1.7 45 77.57% 90.63%
May 17 - May 23 1,191 1,137 2,400 2.02 59 73.47% 89.76%
May 24 - May 30 957 912 1,904 1.99 54 70.85% 89.45%
May 31 - Jun 6 963 909 2,156 2.24 76 68.33% 86.92%
Jun 7 - Jun 13 882 848 1,827 2.07 50 69.95% 88.89%
Jun 14 - Jun 20 942 896 2,068 2.2 73 68.58% 88.43%
Jun 21 - Jun 27 835 789 1,739 2.08 77 66.35% 87.66%
Jun 28 - Jul 4 802 762 1,764 2.2 73 65.71% 89.65%
Jul 5 - Jul 11 806 750 1,741 2.16 81 65.26% 84.62%
Jul 12 - Jul 18 900 828 2,074 2.3 65 64.56% 85.56%
Jul 19 - Jul 25 860 811 1,922 2.23 75 64.65% 86.86%
Jul 26 - Aug 1 924 828 2,131 2.31 78 64.18% 81.93%
Aug 2 - Aug 8 792 737 1,615 2.04 67 68.18% 85.48%
Aug 9 - Aug 15 781 718 1,598 2.05 69 66.33% 83.99%
Aug 16 - Aug 22 776 714 1,849 2.38 70 63.79% 84.15%
Aug 23 - Aug 29 772 709 1,767 2.29 72 61.92% 85.23%
Financials
Quality Alloys
Weekly Financial Data Initial "Shakedown" Period Pre and Post Promotion Periods
May 25, 2008 - August 29, 2009 Promotion Period are unshaded.
Question 1
Week (2008-2009) Revenue Profit Lbs. Sold Inquiries
May 25 - May 31 $480,728 $118,684 16,585 13
Jun 1 - Jun 7 $641,155 $269,605 18,906 7
Jun 8 - Jun 14 $890,077 $275,218 28,053 5
Jun 15 - Jun 21 $552,674 $204,153 19,382 3
Jun 22 - Jun 28 $750,777 $256,091 24,274 3
Jun 29 - Jul 5 $553,055 $178,135 15,309 5
Jul 6 - Jul 12 $274,568 $62,580 8,633 16
Jul 13 - Jul 19 $619,285 $248,458 17,216 7
Jul 20 - Jul 26 $674,485 $238,498 17,309 6
Jul 27 - Aug 2 $762,559 $230,238 24,571 6
Aug 3 - Aug 9 $479,084 $156,660 14,390 4
Aug 10 - Aug 16 $528,271 $186,776 17,231 9
Aug 17 - Aug 23 $540,676 $164,499 13,802 10
Aug 24 - Aug 30 $768,109 $213,673 26,653 8
Aug 31 - Sep 6 $403,820 $135,191 12,403 8
Sep 7 - Sep 13 $388,745 $148,951 11,695 11
Sep 14 - Sep 20 $622,367 $153,422 26,362 9
Sep 21 - Sep 27 $456,012 $158,316 15,772 6
Sep 28 - Oct 4 $951,216 $273,175 31,969 8
Oct 5 - Oct 11 $534,542 $167,637 15,531 10
Oct 12 - Oct 18 $537,652 $134,115 19,734 1
Oct 19 - Oct 25 $623,710 $228,045 17,193 5
Oct 26 - Nov 1 $764,839 $202,703 22,591 9
Nov 2 - Nov 8 $315,647 $119,860 8,992 8
Nov 9 - Nov 15 $610,985 $170,026 19,104 6
Nov 16 - Nov 22 $563,525 $189,705 21,455 6
Nov 23 - Nov 29 $555,497 $123,129 18,784 4
Nov 30 - Dec 6 $432,657 $121,400 14,298 9
Dec 7 - Dec 13 $488,986 $152,476 17,215 4
Dec 14 - Dec 20 $689,428 $215,421 27,257 7
Dec 21 - Dec 27 $343,105 $100,388 11,292 3
Dec 28 - Jan 3 $605,155 $119,903 20,148 1
Jan 4 - Jan 10 $407,277 $134,854 16,454 8 Question 5 Correlation Coefficient (r): 0.8689297129 Question 6 Correlation Coefficient: -0.0593918305
Jan 11 - Jan 17 $405,484 $129,974 12,703 7
Jan 18 - Jan 24 $519,934 $179,884 26,303 6
Jan 25 - Jan 31 $614,455 $113,249 22,199 4
Feb 1 - Feb 7 $516,270 $193,465 16,535 5
Feb 8 - Feb 14 $297,813 $89,803 7,814 7
Feb 15 - Feb 21 $692,677 $184,368 28,041 7
Feb 22 - Feb 28 $897,164 $266,477 31,496 11
Mar 1 - Mar 7 $417,727 $111,835 10,181 9
Mar 8 - Mar 14 $326,969 $122,687 9,727 4
Mar 15 - Mar 21 $326,482 $114,328 18,323 8
Mar 22 - Mar 28 $508,027 $159,945 17,299 6
Mar 29 - Apr 4 $413,937 $143,254 13,862 7
Apr 5 - Apr 11 $422,488 $81,841 19,007 5
Apr 12 - Apr 18 $376,751 $137,256 23,284 9
Apr 19 - Apr 25 $410,241 $90,175 17,374 3
Apr 26 - May 2 $549,750 $138,599 18,195 5
May 3 - May 9 $268,160 $98,680 9,176 5 Question 7
May 10 - May 16 $322,730 $84,806 12,881 7 The negative correlation between revenue and number of visits implies that QA receives the majority of its orders from a small group of people. Looking at the graph of unique visits and the graphs of profit and revenue, it appears that a small number of customers (possibly "regulars") buy the product cyclically with spikes in purchases occuring every 2-3 months. While there is a spike in profit & revenue during the promotional period, the spike matches the previous two spikes in revenue & profit, and occurrs at roughly the same distance apart from the previous spikes. This implies that the spike during the promotional period may not have been caused by the promotion, and rather that a core group of customers purchases increased number of products roughly every 2-3 months. Additionally, it appears that QAs customer base is steadily declining. Unique visits were declining prior to the promotional period. After the temporary spike, it appears that visits are again on the decline. This decline is mirrored in the revenue, profit, and pounds sold data.
May 17 - May 23 $397,140 $112,040 15,524 6
May 24 - May 30 $370,914 $102,976 15,406 5
May 31 - Jun 6 $299,425 $89,826 14,536 3
Jun 7 - Jun 13 $297,326 $106,085 10,397 3
Jun 14 - Jun 20 $336,762 $110,672 11,054 6
Jun 21 - Jun 27 $419,302 $100,319 17,855 2
Jun 28 - Jul 4 $191,172 $46,906 7,197 6
Jul 5 - Jul 11 $133,967 $32,825 3,826 7
Jul 12 - Jul 18 $615,713 $166,568 22,821 11
Jul 19 - Jul 25 $360,033 $121,356 12,758 4
Jul 26 - Aug 1 $573,918 $187,699 22,325 4
Aug 2 - Aug 8 $397,550 $124,641 18,566 5
Aug 9 - Aug 15 $282,045 $75,557 12,294 5
Aug 16 - Aug 22 $310,116 $82,771 11,293 7
Aug 23 - Aug 29 $615,950 $206,441 23,762 8
Financials
Revenue
Lbs. Sold
Quality Alloys
Lbs. of Material Sold Per Week
Week of Jan. 3, 2005 through week of July 19, 2010.
Week Lbs. Sold Question 8A Question 8B (Chart to the right)
7/5/09 3,826 Mean 18,682 Max 44740
7/1/07 4,173 Median 24,283 Min 3826
7/3/05 4,536 SD 6840.5079395209
7/4/10 5,380 Min 3826 Bins
9/6/09 6,662 Max 44740 3500
12/20/09 6,715 7500
6/28/09 7,197 Question 8C 11500 Bin Frequency
2/8/09 7,814 The histogram appears to have a bell shape 15500 3500 0
10/7/07 7,828 19500 7500 7
2/4/07 8,085 Question 8D 23500 11500 31
1/3/10 8,102 Interval Theoretical % of Data Theoretical No. of Obs Actual No. of Obs 27500 15500 65
3/11/07 8,492 mean +1 St.Dev 68% 197.2 201 31500 19500 70
12/30/07 8,569 mean +2 St.Dev 95% 275.5 276 35500 23500 55
7/6/08 8,633 mean +3 St.Dev 99% 287.1 288 39500 27500 29
8/5/07 8,736 43500 31500 20
11/20/05 8,741 47500 35500 7
11/19/06 8,821 39500 4
11/2/08 8,992 43500 1
5/3/09 9,176 47500 1
4/15/07 9,299 More 0
12/17/06 9,557
12/16/07 9,663
3/8/09 9,727
1/14/07 10,036
3/1/09 10,181
6/7/09 10,397
10/15/06 10,420
9/16/07 10,668
11/1/09 10,741
5/14/06 10,841
6/14/09 11,054
5/18/08 11,076
9/2/07 11,135
12/21/08 11,292
8/16/09 11,293
11/6/05 11,307
8/30/09 11,308
9/10/06 11,398
3/14/10 11,532
9/7/08 11,695
11/8/09 11,722
6/11/06 11,785
8/7/05 11,804
7/15/07 11,964
6/6/10 12,274
8/9/09 12,294
8/19/07 12,353
1/1/06 12,383
8/31/08 12,403
7/31/05 12,409
3/18/07 12,426
12/9/07 12,456
4/8/07 12,558
1/7/07 12,683
1/9/05 12,699
1/11/09 12,703
7/19/09 12,758
10/9/05 12,779
5/10/09 12,881
3/28/10 12,908
11/12/06 13,139
8/20/06 13,208
5/6/07 13,354
3/16/08 13,394
10/14/07 13,435
11/18/07 13,680
8/17/08 13,802
3/29/09 13,862
9/30/07 13,886
10/8/06 13,902
1/10/10 13,969
5/11/08 14,145
7/2/06 14,172
11/30/08 14,298
7/18/10 14,307
8/3/08 14,390
1/29/06 14,435
4/30/06 14,443
4/3/05 14,492
2/14/10 14,516
5/31/09 14,536
12/10/06 14,567
4/17/05 14,678
3/13/05 14,748
9/27/09 14,764
5/16/10 14,793
11/11/07 14,836
6/13/10 14,862
6/10/07 14,905
10/4/09 14,905
9/13/09 14,995
11/29/09 15,038
8/13/06 15,125
4/9/06 15,146
1/8/06 15,179
5/8/05 15,220
3/4/07 15,258
9/3/06 15,273
12/31/06 15,284
6/29/08 15,309
4/29/07 15,326
6/4/06 15,389
5/24/09 15,406
5/15/05 15,504
11/22/09 15,513
5/17/09 15,524
10/5/08 15,531
1/21/07 15,723
5/9/10 15,729
4/13/08 15,735
9/21/08 15,772
6/5/05 15,901
2/7/10 15,911
8/12/07 16,107
5/29/05 16,153
11/4/07 16,170
2/11/07 16,282
10/29/06 16,320
6/17/07 16,386
1/4/09 16,454
2/1/09 16,535
6/19/05 16,538
5/25/08 16,585
11/26/06 16,599
10/11/09 16,611
3/6/05 16,655
12/18/05 16,668
3/19/06 16,733
2/12/06 16,746
1/6/08 16,856
12/4/05 16,858
7/29/07 16,925
9/17/06 17,026
4/20/08 17,188
10/19/08 17,193
12/7/08 17,215
7/13/08 17,216
8/10/08 17,231
3/22/09 17,299
7/20/08 17,309
9/4/05 17,369
4/19/09 17,374
2/17/08 17,411
11/15/09 17,457
1/31/10 17,645
5/1/05 17,701
7/11/10 17,776
6/21/09 17,855
5/4/08 17,902
7/17/05 18,003
1/20/08 18,139
3/20/05 18,159
4/26/09 18,195
12/25/05 18,211
3/15/09 18,323
10/18/09 18,343
11/27/05 18,382
4/16/06 18,491
8/2/09 18,566
1/22/06 18,630
4/2/06 18,688
11/23/08 18,784
6/1/08 18,906
4/5/09 19,007
4/10/05 19,012
7/9/06 19,088
11/9/08 19,104
4/4/10 19,234
6/15/08 19,382
10/21/07 19,429
6/20/10 19,431
3/2/08 19,459
10/1/06 19,499
5/27/07 19,585
1/24/10 19,592
10/12/08 19,734
3/5/06 19,803
1/13/08 19,903
12/3/06 19,955
2/13/05 20,023
4/11/10 20,026
7/8/07 20,030
12/28/08 20,148
11/5/06 20,178
9/25/05 20,309
6/24/07 20,385
1/30/05 20,516
3/7/10 20,585
12/6/09 20,636
2/5/06 20,673
9/11/05 20,737
12/13/09 20,792
10/16/05 20,803
11/13/05 20,819
3/12/06 20,948
10/23/05 20,969
12/2/07 21,080
9/20/09 21,218
2/3/08 21,289
5/13/07 21,417
4/6/08 21,431
11/16/08 21,455
10/30/05 21,603
8/28/05 21,608
6/27/10 21,976
4/1/07 21,981
6/25/06 22,022
7/22/07 22,061
3/27/05 22,149
1/25/09 22,199
6/18/06 22,207
12/27/09 22,207
4/18/10 22,317
7/26/09 22,325
2/19/06 22,465
10/26/08 22,591
9/18/05 22,595
7/12/09 22,821
7/16/06 22,882
10/2/05 22,996
8/14/05 23,045
1/16/05 23,095
10/28/07 23,102
3/9/08 23,140
7/30/06 23,144
2/18/07 23,178
4/12/09 23,284
2/28/10 23,285
2/27/05 23,615
1/2/05 23,662
12/23/07 23,735
8/23/09 23,762
7/23/06 23,800
5/22/05 23,957
6/22/08 24,274
7/27/08 24,571
3/21/10 24,894
5/7/06 24,897
2/25/07 24,919
10/25/09 25,017
2/21/10 25,250
1/28/07 25,288
1/15/06 25,430
4/22/07 25,516
5/20/07 25,529
2/6/05 25,546
2/26/06 25,554
1/18/09 26,303
12/24/06 26,341
9/14/08 26,362
6/26/05 26,581
6/12/05 26,637
8/24/08 26,653
7/10/05 26,737
12/11/05 26,865
12/14/08 27,257
8/27/06 27,332
10/22/06 27,658
5/30/10 27,704
1/23/05 27,944
2/15/09 28,041
5/28/06 28,048
6/8/08 28,053
2/24/08 28,128
4/25/10 28,181
8/26/07 28,451
9/9/07 28,543
9/23/07 28,752
8/21/05 28,865
6/3/07 28,865
5/2/10 28,906
8/6/06 29,106
7/24/05 30,773
5/23/10 30,790
4/24/05 30,844
3/30/08 31,014
2/22/09 31,496
9/28/08 31,972
3/25/07 32,266
9/24/06 32,999
3/26/06 33,023
2/10/08 34,252
3/23/08 34,894
2/20/05 35,247
1/17/10 35,669
5/21/06 35,834
1/27/08 36,322
4/23/06 36,856
11/25/07 40,447
4/27/08 44,740
Profit
Lbs. Sold
Unique Visits
May 25 - May 31
Jun 1 - Jun 7
Jun 8 - Jun 14
Jun 15 - Jun 21
Jun 22 - Jun 28
Jun 29 - Jul 5
Jul 6 - Jul 12
Jul 13 - Jul 19
Jul 20 - Jul 26
Jul 27 - Aug 2
Aug 3 - Aug 9
Aug 10 - Aug 16
Aug 17 - Aug 23
Aug 24 - Aug 30
Aug 31 - Sep 6
Sep 7 - Sep 13
Sep 14 - Sep 20
Sep 21 - Sep 27
Sep 28 - Oct 4
Oct 5 - Oct 11
Oct 12 - Oct 18
Oct 19 - Oct 25
Oct 26 - Nov 1
Nov 2 - Nov 8
Nov 9 - Nov 15
Nov 16 - Nov 22
Nov 23 - Nov 29
Nov 30 - Dec 6
Dec 7 - Dec 13
Dec 14 - Dec 20
Dec 21 - Dec 27
Dec 28 - Jan 3
Jan 4 - Jan 10
Jan 11 - Jan 17
Jan 18 - Jan 24
Jan 25 - Jan 31
Feb 1 - Feb 7
Feb 8 - Feb 14
Feb 15 - Feb 21
Feb 22 - Feb 28
Mar 1 - Mar 7
Mar 8 - Mar 14
Mar 15 - Mar 21
Mar 22 - Mar 28
Mar 29 - Apr 4
Apr 5 - Apr 11
Apr 12 - Apr 18
Apr 19 - Apr 25
Apr 26 - May 2
May 3 - May 9
May 10 - May 16
May 17 - May 23
May 24 - May 30
May 31 - Jun 6
Jun 7 - Jun 13
Jun 14 - Jun 20
Jun 21 - Jun 27
Jun 28 - Jul 4
Jul 5 - Jul 11
Jul 12 - Jul 18
Jul 19 - Jul 25
Jul 26 - Aug 1
Aug 2 - Aug 8
Aug 9 - Aug 15
Aug 16 - Aug 22
Aug 23 - Aug 29
1509
1450
1306
1301
1255
841
731
706
976
850
791
685
668
594
537
508
495
585
549
500
525
520
511
507
500
511
510
498
499
535
366
385
495
583
734
930
1136
2229
1946
2228
3617
2482
2896
1585
1689
1030
1166
1178
1613
1452
1246
1137
912
909
848
896
789
762
750
828
811
828
737
718
714
709
Lbs. Sold
Revenue vs. Lbs. Sold
Visits
Revenue vs. Visits
1632
1580
1441
1452
1339
892
797
744
1044
906
849
737
734
626
577
562
563
652
611
561
558
570
551
537
543
558
536
549
545
591
383
402
547
631
795
1000
1207
2317
2013
2324
3726
2563
3006
1663
1779
1086
1231
1248
1674
1514
1302
1191
957
963
882
942
835
802
806
900
860
924
792
781
776
772
Lbs. Sold
Frequency
Bin
Frequency
Histogram
Daily Visits
Quality Analytics
Daily Visits
May 25, 2008 - August 29, 2009
Day Visits
Sunday, May 25, 2008 182
Monday, May 26, 2008 195
Tuesday, May 27, 2008 304
Wednesday, May 28, 2008 282
Thursday, May 29, 2008 263
Friday, May 30, 2008 218
Saturday, May 31, 2008 188
Sunday, June 1, 2008 195
Monday, June 2, 2008 244
Tuesday, June 3, 2008 241
Wednesday, June 4, 2008 252
Thursday, June 5, 2008 241
Friday, June 6, 2008 209
Saturday, June 7, 2008 198
Sunday, June 8, 2008 195
Monday, June 9, 2008 247
Tuesday, June 10, 2008 231
Wednesday, June 11, 2008 224
Thursday, June 12, 2008 198
Friday, June 13, 2008 180
Saturday, June 14, 2008 166
Sunday, June 15, 2008 179
Monday, June 16, 2008 218
Tuesday, June 17, 2008 227
Wednesday, June 18, 2008 228
Thursday, June 19, 2008 228
Friday, June 20, 2008 204
Saturday, June 21, 2008 168
Sunday, June 22, 2008 178
Monday, June 23, 2008 167
Tuesday, June 24, 2008 192
Wednesday, June 25, 2008 199
Thursday, June 26, 2008 219
Friday, June 27, 2008 206
Saturday, June 28, 2008 178
Sunday, June 29, 2008 184
Monday, June 30, 2008 193
Tuesday, July 1, 2008 204
Wednesday, July 2, 2008 90
Thursday, July 3, 2008 94
Friday, July 4, 2008 60
Saturday, July 5, 2008 67
Sunday, July 6, 2008 91
Monday, July 7, 2008 140
Tuesday, July 8, 2008 129
Wednesday, July 9, 2008 142
Thursday, July 10, 2008 129
Friday, July 11, 2008 110
Saturday, July 12, 2008 56
Sunday, July 13, 2008 68
Monday, July 14, 2008 127
Tuesday, July 15, 2008 116
Wednesday, July 16, 2008 127
Thursday, July 17, 2008 114
Friday, July 18, 2008 125
Saturday, July 19, 2008 67
Sunday, July 20, 2008 91
Monday, July 21, 2008 139
Tuesday, July 22, 2008 232
Wednesday, July 23, 2008 165
Thursday, July 24, 2008 185
Friday, July 25, 2008 148
Saturday, July 26, 2008 84
Sunday, July 27, 2008 74
Monday, July 28, 2008 163
Tuesday, July 29, 2008 159
Wednesday, July 30, 2008 178
Thursday, July 31, 2008 126
Friday, August 1, 2008 111
Saturday, August 2, 2008 95
Sunday, August 3, 2008 85
Monday, August 4, 2008 150
Tuesday, August 5, 2008 149
Wednesday, August 6, 2008 139
Thursday, August 7, 2008 111
Friday, August 8, 2008 124
Saturday, August 9, 2008 91
Sunday, August 10, 2008 77
Monday, August 11, 2008 122
Tuesday, August 12, 2008 115
Wednesday, August 13, 2008 125
Thursday, August 14, 2008 110
Friday, August 15, 2008 112
Saturday, August 16, 2008 76
Sunday, August 17, 2008 74
Monday, August 18, 2008 107
Tuesday, August 19, 2008 134
Wednesday, August 20, 2008 115
Thursday, August 21, 2008 122
Friday, August 22, 2008 108
Saturday, August 23, 2008 74
Sunday, August 24, 2008 73
Monday, August 25, 2008 111
Tuesday, August 26, 2008 103
Wednesday, August 27, 2008 98
Thursday, August 28, 2008 97
Friday, August 29, 2008 77
Saturday, August 30, 2008 67
Sunday, August 31, 2008 64
Monday, September 1, 2008 59
Tuesday, September 2, 2008 91
Wednesday, September 3, 2008 108
Thursday, September 4, 2008 107
Friday, September 5, 2008 83
Saturday, September 6, 2008 65
Sunday, September 7, 2008 59
Monday, September 8, 2008 85
Tuesday, September 9, 2008 91
Wednesday, September 10, 2008 102
Thursday, September 11, 2008 95
Friday, September 12, 2008 81
Saturday, September 13, 2008 49
Sunday, September 14, 2008 57
Monday, September 15, 2008 95
Tuesday, September 16, 2008 98
Wednesday, September 17, 2008 105
Thursday, September 18, 2008 81
Friday, September 19, 2008 77
Saturday, September 20, 2008 50
Sunday, September 21, 2008 52
Monday, September 22, 2008 84
Tuesday, September 23, 2008 137
Wednesday, September 24, 2008 122
Thursday, September 25, 2008 103
Friday, September 26, 2008 98
Saturday, September 27, 2008 56
Sunday, September 28, 2008 59
Monday, September 29, 2008 94
Tuesday, September 30, 2008 111
Wednesday, October 1, 2008 98
Thursday, October 2, 2008 105
Friday, October 3, 2008 86
Saturday, October 4, 2008 58
Sunday, October 5, 2008 51
Monday, October 6, 2008 91
Tuesday, October 7, 2008 87
Wednesday, October 8, 2008 84
Thursday, October 9, 2008 99
Friday, October 10, 2008 96
Saturday, October 11, 2008 53
Sunday, October 12, 2008 51
Monday, October 13, 2008 88
Tuesday, October 14, 2008 81
Wednesday, October 15, 2008 101
Thursday, October 16, 2008 88
Friday, October 17, 2008 103
Saturday, October 18, 2008 46
Sunday, October 19, 2008 59
Monday, October 20, 2008 86
Tuesday, October 21, 2008 92
Wednesday, October 22, 2008 101
Thursday, October 23, 2008 94
Friday, October 24, 2008 85
Saturday, October 25, 2008 53
Sunday, October 26, 2008 47
Monday, October 27, 2008 91
Tuesday, October 28, 2008 99
Wednesday, October 29, 2008 95
Thursday, October 30, 2008 89
Friday, October 31, 2008 83
Saturday, November 1, 2008 47
Sunday, November 2, 2008 39
Monday, November 3, 2008 84
Tuesday, November 4, 2008 90
Wednesday, November 5, 2008 94
Thursday, November 6, 2008 93
Friday, November 7, 2008 86
Saturday, November 8, 2008 51
Sunday, November 9, 2008 48
Monday, November 10, 2008 84
Tuesday, November 11, 2008 91
Wednesday, November 12, 2008 103
Thursday, November 13, 2008 96
Friday, November 14, 2008 74
Saturday, November 15, 2008 47
Sunday, November 16, 2008 52
Monday, November 17, 2008 94
Tuesday, November 18, 2008 91
Wednesday, November 19, 2008 116
Thursday, November 20, 2008 74
Friday, November 21, 2008 80
Saturday, November 22, 2008 51
Sunday, November 23, 2008 58
Monday, November 24, 2008 75
Tuesday, November 25, 2008 131
Wednesday, November 26, 2008 106
Thursday, November 27, 2008 56
Friday, November 28, 2008 57
Saturday, November 29, 2008 53
Sunday, November 30, 2008 58
Monday, December 1, 2008 78
Tuesday, December 2, 2008 102
Wednesday, December 3, 2008 93
Thursday, December 4, 2008 82
Friday, December 5, 2008 83
Saturday, December 6, 2008 53
Sunday, December 7, 2008 52
Monday, December 8, 2008 96
Tuesday, December 9, 2008 85
Wednesday, December 10, 2008 86
Thursday, December 11, 2008 98
Friday, December 12, 2008 84
Saturday, December 13, 2008 44
Sunday, December 14, 2008 58
Monday, December 15, 2008 81
Tuesday, December 16, 2008 117
Wednesday, December 17, 2008 81
Thursday, December 18, 2008 111
Friday, December 19, 2008 81
Saturday, December 20, 2008 62
Sunday, December 21, 2008 49
Monday, December 22, 2008 70
Tuesday, December 23, 2008 67
Wednesday, December 24, 2008 57
Thursday, December 25, 2008 53
Friday, December 26, 2008 41
Saturday, December 27, 2008 46
Sunday, December 28, 2008 53
Monday, December 29, 2008 74
Tuesday, December 30, 2008 55
Wednesday, December 31, 2008 53
Thursday, January 1, 2009 53
Friday, January 2, 2009 49
Saturday, January 3, 2009 65
Sunday, January 4, 2009 50
Monday, January 5, 2009 85
Tuesday, January 6, 2009 84
Wednesday, January 7, 2009 87
Thursday, January 8, 2009 105
Friday, January 9, 2009 84
Saturday, January 10, 2009 52
Sunday, January 11, 2009 37
Monday, January 12, 2009 96
Tuesday, January 13, 2009 97
Wednesday, January 14, 2009 92
Thursday, January 15, 2009 122
Friday, January 16, 2009 106
Saturday, January 17, 2009 81
Sunday, January 18, 2009 67
Monday, January 19, 2009 113
Tuesday, January 20, 2009 108
Wednesday, January 21, 2009 132
Thursday, January 22, 2009 135
Friday, January 23, 2009 116
Saturday, January 24, 2009 124
Sunday, January 25, 2009 80
Monday, January 26, 2009 141
Tuesday, January 27, 2009 165
Wednesday, January 28, 2009 165
Thursday, January 29, 2009 175
Friday, January 30, 2009 135
Saturday, January 31, 2009 139
Sunday, February 1, 2009 145
Monday, February 2, 2009 144
Tuesday, February 3, 2009 186
Wednesday, February 4, 2009 145
Thursday, February 5, 2009 173
Friday, February 6, 2009 177
Saturday, February 7, 2009 237
Sunday, February 8, 2009 262
Monday, February 9, 2009 319
Tuesday, February 10, 2009 309
Wednesday, February 11, 2009 330
Thursday, February 12, 2009 329
Friday, February 13, 2009 361
Saturday, February 14, 2009 407
Sunday, February 15, 2009 392
Monday, February 16, 2009 277
Tuesday, February 17, 2009 276
Wednesday, February 18, 2009 288
Thursday, February 19, 2009 216
Friday, February 20, 2009 247
Saturday, February 21, 2009 317
Sunday, February 22, 2009 240
Monday, February 23, 2009 307
Tuesday, February 24, 2009 428
Wednesday, February 25, 2009 248
Thursday, February 26, 2009 357
Friday, February 27, 2009 375
Saturday, February 28, 2009 369
Sunday, March 1, 2009 538
Monday, March 2, 2009 545
Tuesday, March 3, 2009 448
Wednesday, March 4, 2009 546
Thursday, March 5, 2009 624
Friday, March 6, 2009 518
Saturday, March 7, 2009 507
Sunday, March 8, 2009 315
Monday, March 9, 2009 664
Tuesday, March 10, 2009 478
Wednesday, March 11, 2009 189
Thursday, March 12, 2009 238
Friday, March 13, 2009 209
Saturday, March 14, 2009 470
Sunday, March 15, 2009 476
Monday, March 16, 2009 541
Tuesday, March 17, 2009 436
Wednesday, March 18, 2009 485
Thursday, March 19, 2009 518
Friday, March 20, 2009 419
Saturday, March 21, 2009 131
Sunday, March 22, 2009 213
Monday, March 23, 2009 308
Tuesday, March 24, 2009 234
Wednesday, March 25, 2009 224
Thursday, March 26, 2009 232
Friday, March 27, 2009 221
Saturday, March 28, 2009 231
Sunday, March 29, 2009 220
Monday, March 30, 2009 251
Tuesday, March 31, 2009 267
Wednesday, April 1, 2009 169
Thursday, April 2, 2009 253
Friday, April 3, 2009 285
Saturday, April 4, 2009 334
Sunday, April 5, 2009 132
Monday, April 6, 2009 170
Tuesday, April 7, 2009 185
Wednesday, April 8, 2009 178
Thursday, April 9, 2009 157
Friday, April 10, 2009 147
Saturday, April 11, 2009 117
Sunday, April 12, 2009 120
Monday, April 13, 2009 186
Tuesday, April 14, 2009 175
Wednesday, April 15, 2009 176
Thursday, April 16, 2009 203
Friday, April 17, 2009 186
Saturday, April 18, 2009 185
Sunday, April 19, 2009 108
Monday, April 20, 2009 159
Tuesday, April 21, 2009 184
Wednesday, April 22, 2009 166
Thursday, April 23, 2009 159
Friday, April 24, 2009 293
Saturday, April 25, 2009 179
Sunday, April 26, 2009 242
Monday, April 27, 2009 192
Tuesday, April 28, 2009 242
Wednesday, April 29, 2009 241
Thursday, April 30, 2009 271
Friday, May 1, 2009 283
Saturday, May 2, 2009 203
Sunday, May 3, 2009 218
Monday, May 4, 2009 248
Tuesday, May 5, 2009 216
Wednesday, May 6, 2009 204
Thursday, May 7, 2009 233
Friday, May 8, 2009 222
Saturday, May 9, 2009 173
Sunday, May 10, 2009 186
Monday, May 11, 2009 200
Tuesday, May 12, 2009 184
Wednesday, May 13, 2009 176
Thursday, May 14, 2009 205
Friday, May 15, 2009 197
Saturday, May 16, 2009 154
Sunday, May 17, 2009 176
Monday, May 18, 2009 199
Tuesday, May 19, 2009 166
Wednesday, May 20, 2009 176
Thursday, May 21, 2009 162
Friday, May 22, 2009 175
Saturday, May 23, 2009 137
Sunday, May 24, 2009 137
Monday, May 25, 2009 139
Tuesday, May 26, 2009 161
Wednesday, May 27, 2009 158
Thursday, May 28, 2009 129
Friday, May 29, 2009 137
Saturday, May 30, 2009 96
Sunday, May 31, 2009 112
Monday, June 1, 2009 144
Tuesday, June 2, 2009 148
Wednesday, June 3, 2009 148
Thursday, June 4, 2009 145
Friday, June 5, 2009 159
Saturday, June 6, 2009 107
Sunday, June 7, 2009 107
Monday, June 8, 2009 144
Tuesday, June 9, 2009 132
Wednesday, June 10, 2009 138
Thursday, June 11, 2009 135
Friday, June 12, 2009 130
Saturday, June 13, 2009 96
Sunday, June 14, 2009 118
Monday, June 15, 2009 145
Tuesday, June 16, 2009 146
Wednesday, June 17, 2009 139
Thursday, June 18, 2009 150
Friday, June 19, 2009 143
Saturday, June 20, 2009 101
Sunday, June 21, 2009 89
Monday, June 22, 2009 134
Tuesday, June 23, 2009 131
Wednesday, June 24, 2009 132
Thursday, June 25, 2009 139
Friday, June 26, 2009 116
Saturday, June 27, 2009 94
Sunday, June 28, 2009 96
Monday, June 29, 2009 134
Tuesday, June 30, 2009 135
Wednesday, July 1, 2009 121
Thursday, July 2, 2009 128
Friday, July 3, 2009 100
Saturday, July 4, 2009 88
Sunday, July 5, 2009 105
Monday, July 6, 2009 149
Tuesday, July 7, 2009 121
Wednesday, July 8, 2009 119
Thursday, July 9, 2009 118
Friday, July 10, 2009 115
Saturday, July 11, 2009 79
Sunday, July 12, 2009 122
Monday, July 13, 2009 150
Tuesday, July 14, 2009 140
Wednesday, July 15, 2009 128
Thursday, July 16, 2009 146
Friday, July 17, 2009 120
Saturday, July 18, 2009 94
Sunday, July 19, 2009 100
Monday, July 20, 2009 136
Tuesday, July 21, 2009 156
Wednesday, July 22, 2009 142
Thursday, July 23, 2009 107
Friday, July 24, 2009 122
Saturday, July 25, 2009 97
Sunday, July 26, 2009 88
Monday, July 27, 2009 119
Tuesday, July 28, 2009 193
Wednesday, July 29, 2009 150
Thursday, July 30, 2009 139
Friday, July 31, 2009 141
Saturday, August 1, 2009 94
Sunday, August 2, 2009 86
Monday, August 3, 2009 143
Tuesday, August 4, 2009 111
Wednesday, August 5, 2009 147
Thursday, August 6, 2009 128
Friday, August 7, 2009 108
Saturday, August 8, 2009 69
Sunday, August 9, 2009 84
Monday, August 10, 2009 141
Tuesday, August 11, 2009 126
Wednesday, August 12, 2009 120
Thursday, August 13, 2009 113
Friday, August 14, 2009 106
Saturday, August 15, 2009 91
Sunday, August 16, 2009 95
Monday, August 17, 2009 109
Tuesday, August 18, 2009 122
Wednesday, August 19, 2009 151
Thursday, August 20, 2009 138
Friday, August 21, 2009 101
Saturday, August 22, 2009 60
Sunday, August 23, 2009 80
Monday, August 24, 2009 137
Tuesday, August 25, 2009 147
Wednesday, August 26, 2009 132
Thursday, August 27, 2009 101
Friday, August 28, 2009 112
Saturday, August 29, 2009 63
Frequency
Bin
Frequency
Histogram
Demographics
Quality Alloys
Source and Other Data
May 25, 2008 - August 29, 2009
1) All Traffic Sources
Visits
Referring Sites 38,754
Search Engines 20,964
Direct Traffic 9,709
Other 4
2) Top Ten Referring Sites
Visits
googleads.g.doubleclick.net 15,626
pagead2.googlesyndication.com 8,044
sedoparking.com 3,138
globalspec.com 693
searchportal.information.com 582
freepatentsonline.com 389
thomasnet.com 379
mu.com 344
mail.google.com 337
psicofxp.com 310
3) Top Ten Search Engine Sources of Visits