Wedding planner book target

I upload the textbook and a file about some of my thoughts. But you can change or write whatever you like. My company is a wedding planner company. If you need more materials, just let me know.

Chapter 1: Selecting Your Target Market

Two assignments are listed in this section. I have included the points for each section along with specific pages for examples and expectations for grading. The total point allocation is for both assignments. You may enter them as one document (multiple pages) or as two separate files.

Create a PVP – 20 points

Read Pages 27-38 in the 1-Page Marketing Plan Book. On page 32 & 33, there is an example of a PVP. To create a good PVP and Avatar Profile, use your market research data.

Create your PVP, which stands for Personal Fulfillment, Value to the Marketplace and Profitability. I am looking for the following three things.

An acceptable number of options for your business or service. In the example, the author listed 4 different types of photography business (weddings, photojournalism, corporate photography and family portraits).
A numerical rating for each area of your PVP and a final score. The numerical rating should be based on DATA (RESEARCH, most likely secondary data). For example, the rating for profitability should include data that identifies projected growth and sales for each type of photography business. The numerical rating for “value to the marketplace” may include a combination of data and what your business will do that differentiates it from what others are doing in the marketplace. You will include a written analysis after the PVP grid that covers the rationale for your ratings.
Select one "target market" for the rest of the course that will be your targeted customer. As the book states, you may select other markets as time goes on, but for our class you will select only one. This allows you to practice the process and application of marketing principles and techniques.