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ISBN-13: 978-0-13-460156-4 ISBN-10: 0-13-460156-4

www.pearsonhighered.com

E-commerce 2017 business. technology. society. THIRTEENTH EDITION

Kenneth C. Laudon

Carol Guercio Traver Laudon

Traver

THIRTEENTH EDITION

E-com m

erce b

usiness. techno lo

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ciety.

2017

Complete Listing of Chapter Opening Cases, Insight Cases, E-commerce in Action Cases, and Case Studies

CHAPTER 1 THE REVOLUTION IS JUST BEGINNING Opening Case: Uber: The New Face of E-commerce?

Insight on Technology: Will Apps Make the Web Irrelevant?

Insight on Business: Startup Boot Camp

Insight on Society: Facebook and the Age of Privacy

Case Study: Pinterest: A Picture Is Worth a Thousand Words

CHAPTER 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS Opening Case: Tweet Tweet: Twitter’s Business Model

Insight on Society: Foursquare: Check Your Privacy at the Door

Insight on Business: Crowdfunding Takes Off

Insight on Technology: Will the Connected Car Become the Next Hot Entertainment Vehicle?

Case Study: Freemium Takes Pandora Public

CHAPTER 3 E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM

Opening Case: The Apple Watch: Bringing the Internet of Things to Your Wrist

Insight on Society: Government Regulation and Surveillance of the Internet

Insight on Technology: The Rise of HTML5

Insight on Business: AI, Intelligent Assistants, and Chatbots

Case Study: Akamai Technologies: Attempting to Keep Supply Ahead of Demand

CHAPTER 4 BUILDING AN E-COMMERCE PRESENCE: WEBSITES, MOBILE SITES, AND APPS Opening Case: The Wall Street Journal: Redesigning for Today’s Platforms

Insight on Business: Weebly Makes Creating Websites Easy

Insight on Society: Designing for Accessibility

Insight on Technology: Carnival Cruise Ships Go Mobile

Case Study: Dick’s Sporting Goods: Taking Control of Its E-commerce Operations

CHAPTER 5 E-COMMERCE SECURITY AND PAYMENT SYSTEMS Opening Case: Cyberwar: MAD 2.0

Insight on Society: The Ashley Madison Data Breach

Insight on Technology: Think Your Smartphone Is Secure?

Insight on Business: Bitcoin

Case Study: The Mobile Payment Marketplace: Goat Rodeo

CHAPTER 6 E-COMMERCE MARKETING AND ADVERTISING CONCEPTS Opening Case: Video Ads: Shoot, Click, Buy

Insight on Business: Are the Very Rich Different From You and Me?

Insight on Technology: The Long Tail: Big Hits and Big Misses

Insight on Society: Every Move You Take, Every Click You Make, We’ll Be Tracking You

Case Study: Programmatic Advertising: Real-Time Marketing

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CHAPTER 7 SOCIAL, MOBILE, AND LOCAL MARKETING Opening Case: Facebook: Putting Social Marketing to Work

Insight on Technology: Optimizing Social Marketing with Simply Measured

Insight on Society: Marketing to Children of the Web in the Age of Social Networks

Insight on Business: Mobile Marketing: Ford Goes 3-D

Case Study: ExchangeHunterJumper.com: Building a Brand with Social Marketing

CHAPTER 8 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE Opening Case: The Right To Be Forgotten: Europe Leads on Internet Privacy

Insight on Technology: Apple: Defender of Privacy?

Insight on Business: Internet Sales Tax Battle

Insight on Society: The Internet Drug Bazaar

Case Study: The Pirate Bay: Searching for a Safe Haven

CHAPTER 9 ONLINE RETAILING AND SERVICES Opening Case: Blue Nile Sparkles for Your Cleopatra

E-commerce in Action: Amazon

Insight on Technology: Big Data and Predictive Marketing

Insight on Society: Phony Reviews

Insight on Business: Food on Demand: Instacart and GrubHub

Case Study: OpenTable: Your Reservation Is Waiting

CHAPTER 10 ONLINE CONTENT AND MEDIA Opening Case: Cord Cutters and Cord Shavers: The Emerging Internet Broadcasting System (IBS)

Insight on Society: Are Millennials Really All That Different?

Insight on Business: Vox: Native Digital News

Insight on Technology: Hollywood and the Internet: Let’s Cut a Deal

Case Study: Netflix: How Does This Movie End?

CHAPTER 11 SOCIAL NETWORKS, AUCTIONS, AND PORTALS Opening Case: Social Network Fever Spreads to the Professions