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Week 1 MKT

07/10/2020 Client: visedh Deadline: 10 Days

  


Wk 1 - Integrated Marketing Concepts Applications Paper 


Assignment Content


1.  




Resource: Integrated Marketing Concepts Applications Grading Guide


Write a 1,050-word paper that describes the various components of Integrated Marketing Communications (IMC) and how these components relate to building a brand image.


Select two companies that have successfully integrated some or most of these components into their IMC Plan:


o Implementation of a digital marketing strategy


o A successful advertising campaign


o A viral marketing plan with brand ambassadors


Answer the following questions:


o Did the campaign help the company build or reinforce a brand image (i.e. define the message in the campaign, and describe how the message helped to build the brand)?


o What is the company's value principle and how does it tie into the branding message?


Format your paper consistent with APA guidelines, including any citations for materials used from any websites.


Submit your assignment.


Resources

o Center for Writing Excellence


o Reference and Citation Generator


o Grammar and Writing Guides

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