Week 2 App Post/Anthony

To help integrate what you are learning each week, as well as to help you illustrate your growing subject matter expertise, you'll complete a weekly blog-style post that focuses in some way on one or more of the topics covered that week.  Each post must be a minimum of 300 words in length (including the post title) with no maximum limitation.  They should be tailored to fit the personal/professional brand or expertise that you’re trying to develop.  Note that later this term (Term 1), you'll begin to upload all of your posts (for this course and all other courses) to the WordPress website that you will be developing in this course.

     Your weekly application posts should go beyond merely reiterating what was covered in the course materials. They should show your target audience(s) how to apply marketing concepts, techniques, or technologies to real-world problems or opportunities for which they have an interest.  Your posts can be serious, light-hearted, tell stories or experiences, give advice, offer critiques of marketing practices you encounter, make comparisons across companies or techniques, describe innovative marketing practices, predict the future of marketing, etc.  The key is that they must be (1) informative to your target audience and (2) pertain in some way to the week's material for this course.  Other than that, you have free reign.  Remember that the tone, style, voice, and mood of your writing is up to you, but you should always consider what would work best for your target audiences.  You may even decide to have a general theme to your posts, perhaps staying focused on a particular industry or region or marketplace.

     To receive credit for each weekly application post, it must be completed as instructed and submitted on time: by 11:59:00pm on the due date.  No late submissions will be accepted for credit.  Submit the assignment using the appropriate link in the Assignments section of Canvas.  (Note that the scores for the 8 assignments will be averaged for a collective maximum of 5 percentage points, making each individual post worth 0.625% of the final grade.  Also, keep in mind the grading scale for this assignment as noted in the syllabus.)

You can write about one of the the main topics from one of this week's modules or just a small mention of something that sparked your curiosity (or anything in between).  Remember, your post must be (1) informative to your target audience and (2) pertain in some way to the week's materials for this course.  Posts must include an original title and have proper grammar, spelling, and punctuation.

Consider adding to your current title (perhaps with a title tagline) to make it clear to potential readers what they'll find in the article (it will also help with SEO).    Break up long paragraphs into multiple paragraphs to enhance perceived readability.  Consider adding headings or subheadings to keep your readers engaged.  Be sure to highlight a "quotable" moment or two that your readers might want to use to quote you when they share your post on social media.  Strengthen your ending by writing an original (as in written by you) “quotable” closing sentence that is powerful and that your readers will want to quote when they share your post on social media.  Other ways to improve your posts: - Include relevant images to help with search, SEO, reader experience, engagement, and context. - Link to external webpages as appropriate (but make sure each hyperlink opens in a new window when you post these on your website).

Please make sure to also read the attached documents

Brand: Le Edom Jewelry 

Please also have some parts from the previous post which is attached. 

Market:

Timeless jewelry for the contemporary woman.

Colombian based jewelry

Woman ages 15-35

modern woman

Accessorizing the POWERFUL woman.

Use some material from this video as well 

https://www.youtube.com/watch?v=A0bGy9lNgLQ&feature=youtu.be