Week 7 E-marketing

Hello Everyone,

Welcome to the Week 7 Discussion Board Assignment. For this week, be sure to read chapters 6 & 7.

Your main post should be a minimum of 200 words, well thought-out and it should address the question in its entirety. Make sure that your main post is the same written assignment that has gone through the Unicheck process. Please submit your main post by Wednesday of the week.

Your two response replies should be between 50 - 100 words each. Responses such as, “I agree,” “disagree” or “good answer" are not acceptable.

I will suggest that you submit your first response reply by Friday of the week and the second no later than Sunday noon of the week. This will enable you to have a good discussion going on the thread. Note that both responses are due by Sunday of the week.

All your postings to the discussion board need to be:

• Free of plagiarism,


• Use the recommended APA writing format,


• Properly cited, and


• Academically clear, meaningful, and substantive.

Please keep in mind that this is a professional platform and we need to show gracious professionalism to everyone in this classroom at all times.

The discussion question for this week is as follows:

Q1. Many of us have spent considerable amounts of time going from one website to another. We enjoy “window shopping”.  We have no problems navigating web pages to review a site’s product offerings. However, others of us are easily distracted. If we can’t see what we are looking for easily we get frustrated and leave the site.

As a designer and developer, if tasked with designing and developing an e-commerce website you know that there are several key features you need to pay attention to. Name and discuss four of them.

Q2. You have to design an online advertisement.  You know that seasoned online users are not moved by “sparkle”. They look for substance.

(a) What are the two categories of objectives you need to pay attention to? Be sure include chapter 7 of your textbook in your research to address the question.

(b) As you design the online advertisement, what are some of the basic details about advertisements you need to pay attention to? Chapter 7 of your textbook will be a good starting point for your research.

Make sure that your Main Post has gone through the Unicheck review. I look forward to interacting with you this week on the board.