Westjet case study

WestJet Case Analysis

This report is on WestJet Airlines LTD. It will tell you about WestJet Airline strengths and weaknesses and its long-term strategy. Moreover, a critical analysis is given that will help you to understand .WestJet and its competitor’s position in the airline market by highlighting some important factors. And in the end, some alternatives and solution with the best of alternatives will be provided. Comment by Fac-Staff: You need to identify a major issue before you start your analysis and give your recommendation.

West Jet airline is an airline that is based in Canada and it has been the best airline ever. West Jet airline is the most preferable airline in Canada due the good services offered to their customers. This airline has been able to maintain the low fare prices and pleasant services. West Jet airline has always been successful due to the diverse culture they uphold. This airline offers low fare prices and incredible services to their customers compared to other airlines (Robert, 2003). The employees of this company are able to enjoy the peace of mind at work since all the employees are treated equal regardless of their race religion and professional qualifications. In this organization, the employees are respected in the same manner regardless of their titles. West Jet airline believes so much in teamwork, this is why employees of this organization can sometimes work outside of their job depiction in order to make sure everything runs smoother in the organization. The employees of this company are always concerned with the prosperity of the company.

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No doubt that WestJet Airline is one of the best airlines, but as we know nothing is perfect. A WestJet airline also has some imperfections. The problem in the case of west Jet is the plan they have to expand this company, which may hinder them to maintain their culture. The expansion of west Jet will force the hiring of new employees in the company to fill the vacancies that would be created. This step of hiring new employees may lead to ruining the company’s culture that is believed to have been built over the years that the company has been insistence. This could be proven the moment Beddoe hired Steve smith to take his position as the CEO of west Jet (Hildreth, 2003). Smith took over in the 1999 and he suddenly resigned from his job in the late 2000. West Jet believes that his sudden resignation was because he did not fit in with the cultures of west Jet. After smith resignation, Beddoe had to take over his CEO position. Comment by Fac-Staff: Elaborate beofre you give examples.

The time people feel uncomfortable in the work environment or in a situation, it becomes difficult for them to perform. The culture has always been the strength of the west Jet but it has also been a weakness because new employees can feel uncomfortable with it. The best way to deal with the problem of hire and retaining the employees is by hiring them and training them extensively. The training will be beneficial to both the employees and the employer. The employees will get to understand the company better and they will understand what is expected of them the moment they start working in that organization. The CEO of west Jet airline should be able to implement all the necessary steps that should lead to prosperity of the organization since people believe in him. Everything necessary should be tackled in the training session (Bercuson, 2000). The west Jet airline should be able to continue hiring people with enthusiasm and sense of humor that the organization is looking for. This can also affect the customer service, which can lead to giving way to their competitors. This can also affect the customer service, which can lead to giving way to their competitors. Comment by Fac-Staff: Focus on analysis before you state your recommendation. Comment by Fac-Staff: What is the focus on hiring and training? Comment by Fac-Staff: See above comment.