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HBR Case Trader Joes
1. How do firms in the supermarket industry make money? Illustrate the competitive strategies of the
main companies in the supermarket industry to help support your answer.
2. What are the key sources of Trader Joe’s competitive advantage? How do these sources support its
competitive strategy?
3. Porter (1996) tells “the essence of strategy is choosing what not to do”. How would use the Trader
Joe’s case to illustrate this point?
4. What are the main threats to Trader Joe’s competitive advantage? Is their advantage sustainable?
The final paper should be 5-page document (single-space, Palatino Linotype Font, Font size 11, 1-inch
margins) excluding appendices/ bibliography.
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