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Why Do You Need This New Edition? If you’re wondering why you should buy this new edition of Social Psychology, here are 5 good reasons! 1. This edition includes new focus questions that are designed to help students preview and organize the

material as they are reading. These focus questions appear at the beginning of each chapter and are repeated in the summary at the end of each chapter.

Each chapter has been substantially updated to contain the most current references and examples. Our goal is to tell the story of social psychology in a way that is engaging and compelling for students, and we have worked hard to ensure that this edition resonates strongly with our readers. Chapter Three, for example, contains 40 new references to research in social cognition. Chapter Five contains a major new section on self-esteem as well as several new examples, including a new figure on the prevalence of first-person pronouns in song lyrics over the past 30 years and a discussion of a recent episode of the popular TV show 30 Rock.

3. This edition is integrated with the new MyPsychLab for Social Psychology. MyPsychLab offers students useful and engaging self-assessment tools, and it provides instructors with flexibility in assessing and tracking student progress. For instructors, MyPsychLab is a powerful tool for assessing student performance and adapting course content to students’ changing needs, without requiring instructors to invest additional time or resources to do so. For this edition, students have access to a personalized study plan, based on Bloom’s taxonomy, that helps them progress from less complex thinking (like remembering and understanding) to more complex thinking (like applying and analyzing).

4. Students and instructors will have access to the new MyPsychLab Video Series for Social Psychology. Current and cutting edge, this series features videos for social psychology covering the most recent research, science, and applications. Watch clips from ABC’s wildly popular What Would You Do? series and discover how real people in real-world scenarios bring to life classic concepts in social psychology. The video series is also available to adopters on a DVD.

5. Adopters receive access to the new Social Psychology PowerPoint Collection. These PowerPoints provide an active format for presenting concepts from each chapter and incorporating relevant figures and tables. Instructors can choose from three PowerPoint presentations: a lecture presentation set that highlights major topics from the chapters, a highly visual lecture presentation set with embedded videos, or a PowerPoint collection of art files from the text.

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Elliot Aronson

Timothy D. Wilson

Robin M. Akert

Social Psychology

Eighth Edition

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Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page of appearance.

Copyright © 2013, 2010, 2007 by Pearson Education, Inc.

All rights reserved. Printed in the United States of America. This publication is protected by Copyright and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458 or you may fax your request to 201-236-3290.

Library of Congress Cataloging-in-Publication Data Aronson, Elliot.

Social psychology / Elliot Aronson, Timothy D. Wilson, Robin M. Akert. —8th ed. p. cm.

ISBN 978-0-205-79662-5 (alk. paper) 1. Social psychology. I. Wilson, Timothy D. II. Akert, Robin M. III. Title. HM1033.A78 2013 302—dc23

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