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What is a competitive profile matrix

04/05/2021 Client: muhammad11 Deadline: 2 Day

Competetive Profile Matrix, EFE matrix, and IFE matrix
Subject
Business Finance

Course
BUSI 400 Strategic Planning Business Policy

School
Liberty University

Question Description
Create a Competitive Profile Matrix, an EFE Matrix, and an IFE Matrix for the company Facebook. Write in APA format. Description and example of a Competitive Profile Matrix, EFE Matrix, and IFE Matrix is below:

The Competitive Profile Matrix (CPM) identifies a firm’s major competitors and its particular strengths and weaknesses in relation to a sample firm’s strategic position. The weights and total weighted scores in both a CPM and an EFE have the same meaning. However, critical success factors in a CPM include both internal and external issues; therefore, the ratings refer to strengths and weaknesses, where 4 = major strength, 3 = minor strength, 2 = minor weakness, and 1 = major weakness. The critical success factors in a CPM are not grouped into opportunities and threats as they are in an EFE. In a CPM, the ratings and total weighted scores for rival firms can be compared to the sample firm. This comparative analysis provides important internal strategic information. Avoid assigning the same rating to firms included in your CPM analysis.

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