What is competitive profile matrix

For this exercise, you will develop a Competitive Profile Matrix (CPM) for Disney World, Universal Studios (FLA), and Busch Gardens (FLA). A CPM is like the class presentation matrix we developed. It addresses both internal and external issues for an organization. The main component of the CPM is the Critical Success Factors. Critical Success Factors are factors or activities critical to the success of an organization.

Using the attached template, select 5 Critical Success Factors from the table listed below that you feel are critical to the theme park industry. Once you have selected the 5, construct a CPM for Disney, Universal and Busch Gardens.HOSP4060 Hospitality Strategy Design & Execution Seminar Individual Assignment 4 Due Date: Monday April 2, 2018 at 11:59 PM Point Value = 100 For this exercise, you will develop a Competitive Profile Matrix (CPM) for Disney World, Universal Studios (FLA), and Busch Gardens (FLA). A CPM is like the class presentation matrix we developed. It addresses both internal and external issues for an organization. The main component of the CPM is the Critical Success Factors. Critical Success Factors are factors or activities critical to the success of an organization. Using the attached template, select 5 Critical Success Factors from the table listed below that you feel are critical to the theme park industry. Once you have selected the 5, construct a CPM for Disney, Universal and Busch Gardens. Weights range from 0.0 to 1.0 with the total weighted score equaling 1.0. Weights Indicate the relative importance of that factor to being successful in the industry. Ratings are assigned to each company as to whether each Critical Success Factor is a strength or a weakness to the organization. (1= major weakness; 2= minor weakness; 3= minor strength; 4= major strength) Complete the table on the next page and explain your reasoning for using each of the critical success factors you chose. Availability of Seasonal Personnel Management Location of Facilities Adoption to New Technologies Price Competitiveness Quality of Attractions Entertainment Value Customer Loyalty Facility Maintenance Theme Park Reputation Advertising Market Share Customer Satisfaction Brand Positioning Fast Pass Technology Attraction Wait Times Mobil Apps Skilled Employees Customer Expectations Park Cleanliness Parking Attraction Innovations Security Food & Beverage Outlets In-Park Transportation HOSP4060 Hospitality Strategy Design and Implementation Seminar Individual Assignment 4 CPM Name: Disney Critical Success Factors 1 2 3 4 5 Total Rational (Why did you select these factors?) Critical Success Factor 1: Critical Success Factor 2: Critical Success Factor 2: Critical Success Factor 2: Critical Success Factor 2: Weight Rating Score Universal Rating Score Busch Gardens Rating Score Johnson & Wales University ScholarsArchive@JWU MBA Student Scholarship The Alan Shawn Feinstein Graduate School 7-29-2014 Strategic Analysis – Six Flags Entertainment Corporation Jamie Levitt Johnson & Wales University - Providence, JAL686@wildcats.jwu.edu Follow this and additional works at: http://scholarsarchive.jwu.edu/mba_student Part of the Business Commons Repository Citation Levitt, Jamie, "Strategic Analysis – Six Flags Entertainment Corporation" (2014). MBA Student Scholarship.