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What Is the Best Type of Marketing Research?

27/10/2020 Client: arwaabdullah Deadline: 10 Days

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icon Marketing Research


What Is the Best Type of Marketing Research?


Many market researchers have their favorite research approaches or techniques, though different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures.


Take a position: The best marketing research is quantitative in nature versus the best marketing research is qualitative in nature. 


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  • You should respond to at least two of your peers by extending, refuting/correcting, or adding additional nuance to their posts. Your reply posts are worth 2 points (1 point per response.) 

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