Team Project Assignment Name of the organization: The name of the organization that to be examined is Smoothie King. Smoothie King was chosen as a member of the group is a track athlete here at Morgan State and on Thursdays they receive smoothies from the nutrition station provided for athletes. When the business name was mentioned it sparked an interest in the group, therefore, that business was decided upon as each member was willing to learn more about the business. Being healthy is not just important for athletes but for everyone as it helps us to live longer and have better lifestyles. Organization I. Overview: a. Executive Summary b. Organization overview i. Company description ii. Mission statement iii. Goals II. Situation Analysis: a. SWOT analysis III. Target Market Analysis: a. Demographics b. Lifestyles c. Patronage behaviors IV. Marketing Mix Analysis: a. Pricing Strategy b. Product Strategy c. Promotion Strategy d. Place Strategy Due dates: Part I and II – October 13. Part III and IV- November 1 ...