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WRITE ABOUT THE WHY PART OF THE DISCUSSION POST AFTER READIN THE ORGINAL POST AND THE TEACHERS VIDEO RESPONSE AND THE ORGINAL QUESTION, THEN RESPOND TO THE TEACHERS REQUEST WITH OUT ADDING THE ALREADY WRITTEN POST!!!!!
It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various different businesses and pricing strategies.
Match each business with the pricing strategy that you believe the business is using.
Discuss why you think the business is using the pricing strategy that you did.
Pricing Strategy
Penetration Pricing
Pricing Skimming
Premium Pricing
Competitive Pricing
Economy Pricing
Promotional Pricing
Business
Bentley Motors
Motorola
Kohl’s
Dish Network
Bentley Motors adopts a premium pricing as the pricing strategy in the business. This is for the reason of the unique quality of the luxury cars it manufactures. Moreover, the quality of the workforce is expensive for the required quality skills. Essentially, for the introduction of the new products that newly introduced in the market.
Motorola uses the skimming pricing as the price strategy. This is because it enjoys the competitive advantages in the market for its innovative products. Penetration pricing is another policy it adopts for maximum reach of the market share in the arrival of similar product innovated by competitors. Further, the business uses the promotional pricing strategy as well as competitive pricing to gain maximum brand exposure.
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