What product category does jeep cherokee fit into

Positioning Statement and Motto (4-5 Page Paper)

In this assignment, you will create a Positioning Statement and Motto for the following brand:

Jeep Cherokee

Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

Use the provided information, as well as your own research, to assess the stated brand (Jeep Cherokee) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected.

Jeep Cherokee

General Brand Marketing

Reflected in the distinctive, fluid lines of a Jeep Cherokee is the brand's long sporting tradition.

Every model is a finely-engineered balance of style, performance, comfort and safety. As a result of the continuous innovation in the use of light-weight materials and advanced engine technologies, Jeep Cherokee cars are best-in-class in combining operating efficiency with a level of performance and handling that all add up to pure driving emotion.

1. Target Customers/Users

Who are the target customers for the company/brand?

[Insert response]

How could/does the company reach its customers/users? What methods and media might and/or does the company use to reach the customers/users?

[Insert response]

What would grab the customers/users’ attention? Define the customers/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc). How do they want to be perceived?