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Positioning Statement and Motto (4-5 Page Paper)
In this assignment, you will create a Positioning Statement and Motto for the following brand:
Jeep Cherokee
Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.
Use the provided information, as well as your own research, to assess the stated brand (Jeep Cherokee) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected.
Jeep Cherokee
General Brand Marketing
Reflected in the distinctive, fluid lines of a Jeep Cherokee is the brand's long sporting tradition.
Every model is a finely-engineered balance of style, performance, comfort and safety. As a result of the continuous innovation in the use of light-weight materials and advanced engine technologies, Jeep Cherokee cars are best-in-class in combining operating efficiency with a level of performance and handling that all add up to pure driving emotion.
1. Target Customers/Users
Who are the target customers for the company/brand?
[Insert response]
How could/does the company reach its customers/users? What methods and media might and/or does the company use to reach the customers/users?
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