Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Where to buy docx soda

19/03/2021 Client: saad24vbs Deadline: 2 Day

Executive Summary

The Chill Beverage Company is preparing to launch a new line of vitamin-enhanced water called NutriWater. Although the bottled water market is maturing, the vitamin-enhanced water category is still growing. NutriWater will be positioned by the slogan “Expect more”—indicating that the brand offers more in the way of desirable product features and benefits at a competitive price. Chill Beverage is taking advantage of its existing experience and brand equity among its loyal current customer base of Millennials who consume its Chill Soda soft drink. NutriWater will target similar Millennials who are maturing and looking for an alternative to soft drinks and high-calorie sugared beverages.

The primary marketing objective is to achieve first-year U.S. sales of $35 million, roughly 2 percent of the enhanced water market. Based on this market share goal, the company expects to sell more than 20 million units the first year and break even in the final period of the year.

Current Marketing Situation

Founded in 2005, the Chill Beverage Company found success primarily by distributing niche and emerging products in the beverage industry. Its Chill Soda soft drink brand hit the market with six unique flavors in glass bottles. A few years later, the Chill Soda brand introduced an energy drink as well as a line of natural juice drinks. The company now markets dozens of Chill Soda flavors, many unique to the brand. Chill Beverage has grown its business every year since it was founded. In the most recent year, it achieved $185 million in revenue and net profits of $14.5 million. As part of its future growth strategy, Chill Beverage is currently preparing to enter a new beverage category with a line of vitamin-enhanced waters.

As a beverage category, bottled water experienced tremendous growth during the 1990s and 2000s. Currently, the average person in the United States consumes more than 31 gallons of bottled water every year, a number that has increased 20-fold in just 30 years. Bottled water consumption is second only to soft drink consumption, ahead of milk, beer, and coffee. Although bottled water growth has tapered off somewhat in recent years, it is still moderately strong at 3 to 4 percent growth annually. Most other beverage categories have experienced declines. In the most recent year, 10.1 billion gallons of bottled water were sold in the United States with a value of approximately $12.3 billion.

Competition is more intense now than ever as demand slows, industry consolidation continues, and new types of bottled water emerge. The U.S. market is dominated by three global corporations. With a portfolio of 12 brands (including Poland Spring, Nestlé Pure Life, and Arrowhead), Nestlé leads the market for “plain” bottled water. However, when all subcategories of bottled water are included (enhanced water, flavored water, and so on), Coca-Cola leads the U.S. market with a 22.9 percent share. Nestlé markets only plain waters but is number two at 21.5 percent of the total bottled water market. PepsiCo is third with 16.2 percent of the market. To demonstrate the strength of the vitamin-enhanced water segment, Coca-Cola’s Vitaminwater is the fourth-largest bottled water brand, behind plain water brands Nestlé Pure Life, Coca-Cola’s Dasani, and Pepsi’s Aquafina.

To break into this market, dominated by huge global corporations and littered with dozens of other small players, Chill Beverage must carefully target specific segments with features and benefits valued by those segments.

Market Description

The bottled water market consists of many different types of water. Varieties of plain water include spring, purified, mineral, and distilled. Although these different types of water are sold as consumer products, they also serve as the core ingredient for other types of bottled waters including enhanced water, flavored water, sparkling water, or any combination of those categories.

Although some consumers may not perceive much of a difference between brands, others are drawn to specific product features and benefits provided by different brands. For example, some consumers may perceive spring water as healthier than other types of water. Some may look for water that is optimized for hydration. Others seek additional nutritional benefits claimed by bottlers that enhance their brands with vitamins, minerals, herbs, and other additives. Still other consumers make selections based on flavor. The industry as a whole has positioned bottled water of all kinds as a low-calorie, healthy alternative to soft drinks, sports drinks, energy drinks, and other types of beverages.

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Homework Guru
Financial Assignments
Maths Master
Instant Homework Helper
Top Class Results
Coursework Helper
Writer Writer Name Offer Chat
Homework Guru

ONLINE

Homework Guru

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$88 Chat With Writer
Financial Assignments

ONLINE

Financial Assignments

I have read your project details. I can do this within your deadline.

$121 Chat With Writer
Maths Master

ONLINE

Maths Master

You can award me any time as I am ready to start your project curiously. Waiting for your positive response. Thank you!

$47 Chat With Writer
Instant Homework Helper

ONLINE

Instant Homework Helper

I have read and understood all your initial requirements, and I am very professional in this task.

$115 Chat With Writer
Top Class Results

ONLINE

Top Class Results

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$43 Chat With Writer
Coursework Helper

ONLINE

Coursework Helper

Give me a chance, i will do this with my best efforts

$94 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

How is rebt different from cbt - Importance of record keeping in poultry production - How to separate salt and sand using filtration - Taco bell case analysis - Research methods week 8 - The decomposition of hydrogen peroxide lab report answers - Liverpool city council contact number - Ted talk how bacteria talk - What is the term for giving something human qualities - What is the maximum height reached by the ball - Module 5 part 2 Journals - Hr case study scenarios worksheet answers - 4 regions of texas worksheets - How to draw a temperature graph - CRIMINAL JUSTICE - Social work treatment interlocking theoretical approaches 5th edition - Rates of chemical reactions a clock reaction lab report discussion - Harshit saxena and gurpreet kaur - Apn professional development plan sample - The unit contribution margin is computed by mcq - Pedretti occupational therapy pdf free download - Robertson's golliwog figures valuation - Financial Ratios Analysis and Comparison Paper - Education - Blind and buried vias altium - Download pss pro surveillance system - American nails shepparton safeway plaza - Www uclan ac uk student portal - Acca oxford brookes degree classification - BHS380 Module 4 Discussion post 2 - Serving in florida barbara ehrenreich 50 essays - Constitution - The elements of moral philosophy 9th edition pdf free - Amelia sung vsim - How do natural killer cells differ from macrophages - Chapter 4 review health answers - BI: Week 6 Assignment - Eating disorder inventory 3 edi 3 scale descriptions - 32.3 inches to cm - Merck and river blindness case study answers - 3 types of interdependence - First surface mirror projector - Difference between terminal values and instrumental values - Eight simple rules for dating a dragon epub - Bossard international inc - Lockridge child development centre - Advantages of partial retention program - Hardy cross method pdf - Brunswick park primary school - Gsun solar panels review - Chapter 5, Collaboration Social Media, Business Models which are impacted by collaborative technologies - GHF D4 - OVERALL THREAT ASSESSMENT/ANALYTICAL OPINION: - Totaps for sprained ankle - The negro digs up his past - Official form 410 instructions - Discussion - Newark light rail fare - Understanding and managing diversity ebook - Iron triangle? (Introduction to Health Care) - Https serialpodcast org season one - Christ freeze dryer manual - Cleveland state university transcripts - Project management simulation scenario c - Redcar and cleveland bus pass - Guyan machinery a west virginia manufacturing corporation - Tafe sa murray bridge - Slander homework - American airlines value pricing case analysis - Left hydrocelectomy icd 10 pcs - The Legal and Etiical Environment of Business - 100v line speakers wiring - Mm2 to awg calculator - Wagner kyolic aged garlic extract - Samson servo 260 price - Domain and kingdom characteristics chart - Aba equal interval graph example - Cta code of ethics - Discussion 10 MKT500 - Introduction to industrial organization luis m cabral pdf - List of all conversion factors - Alu sequence lab report - Rfp cloud computing - Management accounting course syllabus - Adf assessment day medical - Writing assignment 3 - Molly wallace valedictory address - August osage county screenplay - Nurs 6650 midterm exam questions and answers - Rich dad poor dad book review pdf - Phi 208 week 3 discussion 2 - Esb new connection form - Methods - Science - Virtual pig dissection whitman answers - Self determined learning heutagogy in action - Labor Relations and Collective Bargaining - Us foreign policy regarding the spread of disease in nigeria - What is percent recovery in chemistry - Enzyme unzips dna