Question 1 of 20
5.0 Points
Which of the following statements is true about a discussion forum?
A. It started out as a novice's way of expressing himself using very simple Web pages.
B. It is the process of creating an online text diary made up of chronological entries that comment on everything.
C. It is a widely used synchronous groupware tool.
D. It is dedicated to a specific topic, and users can start new threads.
Question 2 of 20
5.0 Points
Which of the following statements is true about viral marketing?
A. It uses the network effect to increase brand awareness.
B. It uses everyday people as a cheap labor force.
C. It is the dissemination of information to a narrow audience.
D. It enables people to work in more flexible ways on a variety of Internet-related projects.
Question 3 of 20
5.0 Points
Social bookmarking allows users to share Internet bookmarks and to create categorization systems. These categorization systems are referred to as:
A. tag clouds.
B. podcasts.
C. folksonomies.
D. geospatial metadata.
Question 4 of 20
5.0 Points
__________ is a phenomenon where companies use everyday people as a cheap labor force.
A. Nearshoring
B. Phishing
C. Crowdsourcing
D. Narrowcasting
Question 5 of 20
5.0 Points
__________ attempts to increase the relevance of search results by including content from blogs and microblogging services.
A. Social search
B. OpenSearch
C. Enterprise search
D. Metasearch
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Question 6 of 20
5.0 Points
The use of __________ within a company's boundaries or between a company and its customers or stakeholders is referred to as Enterprise 2.0.
A. Web 1.0 techniques
B. extranet
C. social media
D. extranet and Web 1.0 techniques
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Question 7 of 20
5.0 Points
The network effect refers to the notion that the value of a network is dependent on the:
A. speed of the network.
B. number of other users.
C. knowledge of the users.
D. commitment of the users
Question 8 of 20
5.0 Points
__________ sites create social online communities where individuals with a broad and diverse set of interests meet and collaborate.