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Which of the various ethical models in your text does prsa endorse?

21/12/2020 Client: saad24vbs Deadline: 24 Hours

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Among the most essential steps in the public relations management process are


Answer






the ability to set overall organizational objectives.�








the ability to set overall organizational strategies.�








the ability to define a public relations problem or an opportunity.�








the ability to research overall organizational problems.�






PERT and Gantt are tools that can help public relations practitioners use to


Answer






visualize tasks to be performed in a campaign or project.�








designate who's responsible for each task in a campaign.�








chart costs of various tasks.�








determine whether all goals and objectives are being met.�






Which of the following dictates overall business objectives?


Answer






the broad environment in which the business operates�








public relations strategies�








public relations programs�








marketing and advertising strategies�






Similar to other top-level managers, public relations managers need to


Answer






create clear corporate strategies.�








establish measurable objectives that include specific tactics.�








forego the organization's results orientation in favor of reputation building.�








create clear corporate policy.�






Planning for a public relations program is important, but principally a program is assessed in terms of its


Answer






publicity value and practice.�








performance and publicity value.�








actions and performance.�








programming and publicity value.�






Among various public relations duties, which of the following would likely be done by shareowner or investor relations people?


Answer






maintaining contact with security analysts�








supporting activities with customers and potential customers�








coordinating relationships with suppliers�








contacting member of legislature to lobby for better health care insurance policies�






Advantages agencies often have over in-house public relations talent include


Answer






their detached, inside-out focus.�








the higher regard management has for them over inside practitioners.�








their familiarity with the culture of an organization.�








their opportunity to stay above the politics of the organization.�






Public relations counseling opportunities are likely to grow in which of the following nonprofit areas?


Answer






child-protective services�








law enforcement agencies, particularly city police departments�








hospitals, educational institutions, and museums�








high-tech think tanks�






The overriding rule when it comes to agency budgeting is to


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keep confidential the exact price of services.�








keep billing the clients until they pay, or charge them a premium of 2 percent.�








keep only the vendors who agree to provide you a percent of the billable expense.�








keep the client aware of how charges are being applied.�






Public relations professionals who support the primary business of the organization are in ________ positions.


Answer






management�








staff�








line�








supervisory�






If public relations is to be the "interpreter" for management philosophy, policy, and programs, then the director for the function should report to the


Answer






vice-president of human relations.�








vice-president of philanthropy.�








CEO.�








vice-president of marketing.�






Which of the following are among various internal communication duties performed by public relations professionals?


Answer






coordinating relationships with media for news coverage�








reaching personnel through the intranet, newsletters, and meetings to explain company policies and benefits�








coordinating relationships with outside specialty groups such as graphic services�








coordinating activities with regulatory agencies concerned about employee safety�






Today, about ________ of the practitioners in corporate public relations departments report to the chairman, president, and/or CEO.


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10 percent�








25 percent�








50 percent�








75 percent�






For agencies, budgeting relies on which of the following?


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estimating extent of management expectations�








estimating extent of cost and availability of resources�








estimating the response from staff members�








estimating its impact on the targeted publics�






Which of the following dictates public relations objectives and strategies?


Answer






public relations programs�








the broad environment in which the business operates�








the overall objectives of the business�








the advertising and marketing strategies above all else�






A 2007 survey of teenagers conducted by Junior Achievement and Deloitte found


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only 2 percent said CEOs were "very trustworthy."�








about two thirds said wrongdoing was widespread in industry.�








about 40 percent said acting unethically is the way to "get ahead."�








about half said CEOs deserve what others may call "exorbitant" compensation.�






Which of the following is a characteristic of the attorney/adversary model of ethics?


Answer






the only obligation of practitioners is to do what is in the public interest�








the emphasis on collaboration regardless of the record of other parties�








there is an obligation to consider any outside view beyond that of a client�








recognizes the advocacy perspective in adversarial climates�






Which of the following indicates the degree to which an organization is socially responsible?


Answer






adhering to standards for a safe, clean environment�








following social investing advice suggested only by certified financial planners�








supporting not-for-profit organizations that advocate only foreign investments�








making efforts to hire only people who have been underrepresented in your organization�






Who said that "an organization is the lengthened shadow of a ..." person?


Answer






Kenneth Lay�








Ralph Waldo Emerson�








Martha Stewart�








Henry Paulson�






An organization's social responsibility image is often determined by


Answer






its desire to earn a profit above all else.�








its focus on being the number one patron of the arts.�








its attention to be ethical and to improve the quality of life for people.�








its focus on looking good rather than doing the right thing.�






The "golden mean" of moral virtue advocates


Answer






doing that which does the least harm to the greatest number.�








doing that which brings the greatest happiness for the greatest number.�








doing that which is found between two extremes.�








doing that which you deem to be the societal standard.�






What impacts the ethical state of electronic journalism?


Answer






respect for the well-being of persons reported on�








drive to quickly announce information rather than to accurately report news�








devotion to balanced, fair reporting�








drive to avoid playing hardball just for ratings�






Which of the following is a reason to have a corporate code of ethics?


Answer






to avoid having to respond to media inquiries about transgressions�








to increase profits for publicly-owned businesses�








to increase public confidence�








to influence legislators to pass more up-to-date reform bills�






John Stuart Mill's approach to ethics recommended


Answer






doing that which is between two extremes.�








doing that which brings the greatest happiness for the greatest number.�








doing that which could become accepted practice.�








doing that which demonstrates loving your neighbor as yourself.�






If journalists were to follow the Code of Ethics published by the Society of Professional Journalists, they would


Answer






fulfill their readers' morbid curiosity for details about people with various addictions.�








fight for the right to publish unofficial charges affecting a person's reputation or moral character.�








guard against invading a person's right to privacy.�








reveal everything about officials accused of malpractices without giving them a chance to rebut.�






As the "conscience" of an organization, public relations practitioners


Answer






should advocate to divulge "everything" about the organizations for which they work.�








should remember to ask, "Are we doing the right thing?"�








should advocate to impose rigorous regulations against corporate criminals.�








should ignore criticism that business ethics are non-existent.�






The cardinal rule of public relations is


Answer






to lie when it is in the best interest of the client.�








to write a tell-all book revealing why your CEO lied.�








to seek special media coverage based on revealing "confidential" information.�








to never lie.�






The two-way communication model for ethics


Answer






was developed by Barney and Black.�








was developed by Hunt.�








is based on collaboration and allows for listening and give-and-take.�








assumes counterbalancing messages will be provided by the sender and receiver.�






Which of the various ethical models in your text does PRSA endorse?


Answer






responsible advocacy�








attorney/adversary�








enlightened self-interest�








two-way communication�






The "golden rule" prescribes


Answer






doing that which demonstrates loving your neighbor as yourself.�








doing that which brings the greatest happiness for the greatest number.�








doing that which does the least harm to the least number.�








doing that which could become accepted practice.�




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