I don’t understand this Business question and need help to study.
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MARKETING - MARKETING MANAGER ANALYSIS
NOTE: WHILE REPRESENTATIVE OF POSSIBLE SITUATIONS FACED BY THE BROOKLYN NETS, ALL SCENARIOS IN THIS ASSIGNMENT ARE FICTIONAL.
Real Business
Please be very detailed when answering questions
For a large discount retail store like Target and Walmart, it can be difficult to get the marketing mix just right for a given product. There are so many products in the store fighting for the attention of customers. There is also the challenge of helping the suppliers of each product maximize their profits while making sure the store is making money. With so many things to consider, working in marketing for such a large business can be a challenge.
Your Role
This week, you’ll be acting as a Marketing Manager in the sporting goods section.
WHAT IS A MARKETING MANAGER?
Marketing Managers are responsible for developing, implementing and executing marketing plans, either for an entire organization or for particular categories or products within the organization, in order to attract potential customers and keep existing ones.