Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Who are the target customers for the company brand amazon

14/10/2021 Client: muhammad11 Deadline: 2 Day

Company Analysis - Part 3 - Target Market - Segmentation

The paper assignment this week is the final piece of your Course Project work on the company you chose in Week 1. Major sections of the project are due during weeks 1, 3, 5 with the complete project submitted in Week 6. This project company Target Market/Segmentation paper is the 3rd part of your overall project

Complete an analysis on the primary and secondary target markets served by your project company. Describe each target group, demographic profile and provide data on the size of the market.

Compare your project company’s market position and the targets your project company serves with that of the major competitors in its industry.

Your APA formatted paper should include the following information. Use headings:

· Overview of paper

· Primary and Secondary Target Markets

o Discuss, in general terms, your project company's primary and secondary target markets - be sure to discuss both the primary and secondary target markets in this section

· Target Group

o Choose one target group of your project company and name it. Discuss the group's demographic profile. Provide as much depth as possible.

· Market Position

o Compare your project company's market position with that of its major competitors. Provide data on the size of the overall market. Provide data(in chart or graph form) on the market share of your organization and your organization's competitors.

· Conclusion

Abstract

Just about every viable business or organization—whether it’s a restaurant franchise, retailer, or health care facility—has a specific target audience or demographic that they wish to corner and cater to. Identifying and acknowledging target audiences is a critical step in marketing stratagem, as it helps in determining the total number of potential buyers or users for that company’s products and services, which in turn directs and shape marketing campaigns and production efforts. It also serves to help establish where the bulk of their time, efforts, and capital should be allocated, which reduces resources wasted on trying to lure individuals who have no need or purpose for the services or goods being offered. Amazon.com, which currently holds the title as the world’s biggest online retailer (Stone, 2013), is no different. In fact, Amazon was built from the ground up by zeroing in on a niche market, and expanding upon that market over time. In this paper, I will discuss Amazon’s primary and secondary target audience and target group, highlighting the importance and unique characteristics of each. I will also offer a brief overview regarding Amazons market position, and how they compare to their major competitors.

Primary and Secondary Target Markets

When Jeff Bezoz, founder and CEO of Amazon Inc. established the company back in 1995, he did so with the intention of gratifying and catering to individuals who possessed a voracious love for literature (Stone, 2013). Intellectuals, scholars, students, and bookworms alike from across America frequently patronized what was (and still is) considered amongst the best online book retailers available, in order to get their syntactic fix. Since that time, however, the organization has changed considerably. As of late, Amazon has broadened its marketing net to encompass individuals of various tastes, hobbies, and lifestyles. Amazon has even branded their selves as the “The Everything Store” to compliment their vast inventory (Stone, 2013). In addition to their enormous selection of books, Amazon offers a wide range of electronics, health products, office supplies, entertainment media, and clothing.

Before I discuss Amazon’s primary and secondary target markets, it would be practical to first define and expound upon the meaning these terms. A company’s primary target market is essentially their main consumer group, and the subset from which the majority of the organization’s patronage and proceeds will come from, as they typically have greater spending emphasis (“Primary Target Market”, 2012). Because of this, these consumers are by and large considered the most important purchasers and the mainstay of the business (“Primary Target Market”, 2012). Secondary target markets, on the other hand, are comprised of a segment currently too small to be a primary market, but are shown to have future potential (“Secondary Target Market”, 2012).

Amazon does not actually target a particular demographic. Rather, Amazon essentially considers anyone adequate in basic internet usage, and old enough to make online purchases to be a part of their target market (Stone, 2013). Consequently though, this inadvertently restricts the target market age range to roughly 18-50 years of age (as one must be 18 in order to legally make an online purchase, and many older folks are not too familiar or comfortable with online shopping. Because it is from this group that Amazon derives most of its revenue (Stone, 2013) it can be concluded that this demographic is Amazon’s primary target audience.

While Amazon is known chiefly for selling products, they are also known for attracting budding entrepreneurs as well. Merchants who wish to sell their wares on the website can do so after paying a nominal fee (Gregoire, 2013). As it stands, independent merchants do not bring in as much revenue as the primary target group, but they are certainly valued by Amazon, as they have the potential to attract new customers to the site by selling items that Amazon may not presently carry (Gregoire, 2013). For these reasons, one can deem this group to be Amazon’s secondary target market.

Amazon’s Target Group

The interface of Amazon’s website speaks volumes of the specific type or group of customers that they targets. Upon entering the website, users are greeted with a simple homepage that displays Amazon’s premier items (e.g., Amazon Kindle, and the Amazon Fire) and a few popular and best-selling items as well. On the top of this page is a large “search” box that shoppers can use to track down a specific item. Amazon’s search engine even allows for additional filtering on the basis of department, price-range, brand name, specs (provided it’s an electronic item) and even average customer rating. For those who have set up an account with Amazon, their browsing experience is a bit more personalized; instead of being bombarded with a bunch of products one may not be interested in, Amazon account holders are met with pages that showcase items reflecting their browsing or purchase history. From this setup, one can infer that Amazon primarily seeks customers who have a general idea of what they want, or are looking for something specific. This inference can be taken a step further to suppose that Amazon seeks to draw in noncompensatory decision rule shoppers—that is, consumers who basically know what it is they want, and do not wish to squander any time browsing items that deviate from what they intend to purchase (“Consumer Psychology”, n.d.). This group is not limited to any particular set physical qualities, and can be comprised of people from all different ethnicities, genders, ages, or ages, creeds. However, since noncompesatory decision-making entails the use discipline and self-control, it can be suggested that noncompensatory shoppers are generally a restrained and responsible lot.

Amazon’s Market Position

Amazon currently enjoys a dominant position in the e-commerce market, raking in about $70 million dollars in revenue last year alone (Stone, 2014). The graph below provides a visual that depicts just how lucrative the online retailer giant has become over the past decade. In 2012, Amazon reported about $60 billion in revenue, while in comparison, the next two online retailer competitors on the list (Staples and Apple) raked in about $9 billion and $8 billion respectively (Han, 2014).

C:\Users\Nate\Desktop\amazon_chart.jpg

In terms of ecommerce market shares, Amazon has enjoyed a hefty slice of that as well, making up 51%. In comparison, the next two largest market shares are held by iTunes and iBooks, at 14% and 10% respectively (“Retailer Market Share”, n.d.).

C:\Users\Nate\Desktop\USMarketShare.png

Conclusion

Amazon has succeed in remaining relevant and exceedingly profitable over the years by broadening its marketing campaign to reach a larger and more diverse demographic of consumers, rather than limiting itself to one niche market. Given the massive success of their marketing blueprint, it is conceivable that in the near future, Amazon will seek to further push their boundaries and strategically fashion their marketing campaign in a way that encompasses an ever larger target audience

References

Han, A. (2014, June 26). Amazon’s ‘Fire’ Phone a Threat to Retailers, but Will it Succeed? Retrieved from http://www.datafox.co/blog/amazons-fire-phone-a-threat-to-retailers-but-will-it-succeed/
Gregoire, J. (2013, October 28) Amazon Selling Fees: How Much Will You Pay to Sell of the Amazon Marketplace? Retrieved from http://www.cpcstrategy.com/blog/2013/10/amazon-selling-fees/
Guillaume, F. (n.d.). Organizational Structure. Retrieved from https://stonybrook.digication.com/fguillaume/Organizational_Structure1

Primary Target Market. (August 21, 2012). Retrieved from http://targetmarketsegmentation.com/target-market/primary-target-market/

Retailer Market Share. (n.d.). Retrieved from http://www.myauthorservices.com/business-of-writing/retailer-market-share/

Secondary Target Markets. (August 21, 2012) http://targetmarketsegmentation.com/target-market/secondary-target-markets/

Stone, B. (2013, October 10). The Secrets of Bezos: How Amazon Became the Everything Store. Retrieved from http://www.businessweek.com/articles/2013-10-10/jeff-bezos-and-the-age-of-amazon-excerpt-from-the-everything-store-by-brad-stone

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Essay Writing Help
Instant Assignments
Finance Master
Peter O.
Math Exam Success
Assignment Hut
Writer Writer Name Offer Chat
Essay Writing Help

ONLINE

Essay Writing Help

I have done dissertations, thesis, reports related to these topics, and I cover all the CHAPTERS accordingly and provide proper updates on the project.

$42 Chat With Writer
Instant Assignments

ONLINE

Instant Assignments

As per my knowledge I can assist you in writing a perfect Planning, Marketing Research, Business Pitches, Business Proposals, Business Feasibility Reports and Content within your given deadline and budget.

$41 Chat With Writer
Finance Master

ONLINE

Finance Master

I am an experienced researcher here with master education. After reading your posting, I feel, you need an expert research writer to complete your project.Thank You

$43 Chat With Writer
Peter O.

ONLINE

Peter O.

Being a Ph.D. in the Business field, I have been doing academic writing for the past 7 years and have a good command over writing research papers, essay, dissertations and all kinds of academic writing and proofreading.

$41 Chat With Writer
Math Exam Success

ONLINE

Math Exam Success

I have worked on wide variety of research papers including; Analytical research paper, Argumentative research paper, Interpretative research, experimental research etc.

$19 Chat With Writer
Assignment Hut

ONLINE

Assignment Hut

I have assisted scholars, business persons, startups, entrepreneurs, marketers, managers etc in their, pitches, presentations, market research, business plans etc.

$38 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

31 cougal circuit caloundra west - 2.75 inches on a ruler - Database Presentation- IBM - Selected transactions for thyme advertising company inc are listed here - Dear sir please find the attached cv - 7x 4 x 5 simplify - Wisdom 3 1 9 meaning - Case scenario Alcohol abuse - Bcg matrix example pepsi - Discussion - How tall is 68 inches in feet and inches - Pte coaching centre near me - Function of a evaporating dish - Hazelwood school district losing accreditation - C6h12o6 ionic or covalent - Ikea usa case study - 400 words - How to write a good hypothesis worksheet answers - London dispersion forces in alcohols - Debate format - Business report example for students - Australian weekly tax table 2020 - Urgent - What is diversity indices - Objectivism vs subjectivism vs constructivism - Hobie 16 sail numbers - Readiness for discharge nursing diagnosis - During the examination of a patient from the black culture, how will the nurse recognize pallor? - Measurement and geometry test - How to get independent youth allowance - What is a teaching philosophy statement samples - Australian legislation for ict professionals - Amp custom super fund - Medial epicondylitis special test - Policy and legal_10 - Netflix disruptive technology - Projectile motion pre lab answers - Felde bucket co., a manufacturer of rain barrels, had the following data for 2016. - Parts catcher m code fanuc - Problem 5 3a perpetual alternative cost flows lo p1 - Jk rowling harvard commencement speech 2008 - Lingual arch space maintainer indications - Prepare general journal entries for the above transactions - Matlab - HR_STR (U2_2) - Aviation - Inverse function theorem khan academy - Financial reporting problem apple inc excel - Joint mobilization grades 1 5 - Discussion - Auditing - Surf coast planning scheme - Mno4 to mn2+ half reaction - Primary school leadership speech - Organic chemistry lab safety video - P value from z score ti 84 - How to measure field of view microscope - MTH/110 History of Mathematics Week 1 - Www aasw asn au code of ethics - Alto company issued 7% preferred stock with a $100 par value. this means that: - Martin name meaning in the lottery - The big lebowski maude's friend - How beneficial to franchisees is a quality training program - Using sap 2000 - Symbols of the eucharist worksheet - Peyton approved statement of retained earnings - 1.1 10 practice complete your assignment - Clyde hart 800m training - Case Studies on the Benefits of BI - Little red riding hood play script ks1 - Clapham junction to putney - Software Engineering creating a project - Write a one page, double-spaced summary and answer these questions: - My life in you arnold zamora pdf - Can i sue mcdonald's for raw burger - Data table 1 microscope components - Statistics - Behavioral theory of leadership - Ascending and descending tracts - Kelo case brief - Learnscapes for health care marketing - History of indian mathematics ppt - Lean six sigma project charter - Vm scanner - Swot analysis of hong kong disneyland - Nuffield a level physics - One page - Trade terms quiz 8.28 answers - Fagor drive error codes - Intellectual interests - Overview diagram of the job costing system - Parts of a recipe - 4 page double space mental health disorder in nursing due 10/5/2020 - Breaking night liz murray sparknotes - Ch 4 assignment - Cert iv in health science foundations wa - Cio leadership philosophy - 22 allen street pyrmont nsw 2009 - Alpha cyano maldi matrix - Like water for chocolate chapter 3 summary - 2 responses