Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Who are the target customers for the company brand amazon

14/10/2021 Client: muhammad11 Deadline: 2 Day

Company Analysis - Part 3 - Target Market - Segmentation

The paper assignment this week is the final piece of your Course Project work on the company you chose in Week 1. Major sections of the project are due during weeks 1, 3, 5 with the complete project submitted in Week 6. This project company Target Market/Segmentation paper is the 3rd part of your overall project

Complete an analysis on the primary and secondary target markets served by your project company. Describe each target group, demographic profile and provide data on the size of the market.

Compare your project company’s market position and the targets your project company serves with that of the major competitors in its industry.

Your APA formatted paper should include the following information. Use headings:

· Overview of paper

· Primary and Secondary Target Markets

o Discuss, in general terms, your project company's primary and secondary target markets - be sure to discuss both the primary and secondary target markets in this section

· Target Group

o Choose one target group of your project company and name it. Discuss the group's demographic profile. Provide as much depth as possible.

· Market Position

o Compare your project company's market position with that of its major competitors. Provide data on the size of the overall market. Provide data(in chart or graph form) on the market share of your organization and your organization's competitors.

· Conclusion

Abstract

Just about every viable business or organization—whether it’s a restaurant franchise, retailer, or health care facility—has a specific target audience or demographic that they wish to corner and cater to. Identifying and acknowledging target audiences is a critical step in marketing stratagem, as it helps in determining the total number of potential buyers or users for that company’s products and services, which in turn directs and shape marketing campaigns and production efforts. It also serves to help establish where the bulk of their time, efforts, and capital should be allocated, which reduces resources wasted on trying to lure individuals who have no need or purpose for the services or goods being offered. Amazon.com, which currently holds the title as the world’s biggest online retailer (Stone, 2013), is no different. In fact, Amazon was built from the ground up by zeroing in on a niche market, and expanding upon that market over time. In this paper, I will discuss Amazon’s primary and secondary target audience and target group, highlighting the importance and unique characteristics of each. I will also offer a brief overview regarding Amazons market position, and how they compare to their major competitors.

Primary and Secondary Target Markets

When Jeff Bezoz, founder and CEO of Amazon Inc. established the company back in 1995, he did so with the intention of gratifying and catering to individuals who possessed a voracious love for literature (Stone, 2013). Intellectuals, scholars, students, and bookworms alike from across America frequently patronized what was (and still is) considered amongst the best online book retailers available, in order to get their syntactic fix. Since that time, however, the organization has changed considerably. As of late, Amazon has broadened its marketing net to encompass individuals of various tastes, hobbies, and lifestyles. Amazon has even branded their selves as the “The Everything Store” to compliment their vast inventory (Stone, 2013). In addition to their enormous selection of books, Amazon offers a wide range of electronics, health products, office supplies, entertainment media, and clothing.

Before I discuss Amazon’s primary and secondary target markets, it would be practical to first define and expound upon the meaning these terms. A company’s primary target market is essentially their main consumer group, and the subset from which the majority of the organization’s patronage and proceeds will come from, as they typically have greater spending emphasis (“Primary Target Market”, 2012). Because of this, these consumers are by and large considered the most important purchasers and the mainstay of the business (“Primary Target Market”, 2012). Secondary target markets, on the other hand, are comprised of a segment currently too small to be a primary market, but are shown to have future potential (“Secondary Target Market”, 2012).

Amazon does not actually target a particular demographic. Rather, Amazon essentially considers anyone adequate in basic internet usage, and old enough to make online purchases to be a part of their target market (Stone, 2013). Consequently though, this inadvertently restricts the target market age range to roughly 18-50 years of age (as one must be 18 in order to legally make an online purchase, and many older folks are not too familiar or comfortable with online shopping. Because it is from this group that Amazon derives most of its revenue (Stone, 2013) it can be concluded that this demographic is Amazon’s primary target audience.

While Amazon is known chiefly for selling products, they are also known for attracting budding entrepreneurs as well. Merchants who wish to sell their wares on the website can do so after paying a nominal fee (Gregoire, 2013). As it stands, independent merchants do not bring in as much revenue as the primary target group, but they are certainly valued by Amazon, as they have the potential to attract new customers to the site by selling items that Amazon may not presently carry (Gregoire, 2013). For these reasons, one can deem this group to be Amazon’s secondary target market.

Amazon’s Target Group

The interface of Amazon’s website speaks volumes of the specific type or group of customers that they targets. Upon entering the website, users are greeted with a simple homepage that displays Amazon’s premier items (e.g., Amazon Kindle, and the Amazon Fire) and a few popular and best-selling items as well. On the top of this page is a large “search” box that shoppers can use to track down a specific item. Amazon’s search engine even allows for additional filtering on the basis of department, price-range, brand name, specs (provided it’s an electronic item) and even average customer rating. For those who have set up an account with Amazon, their browsing experience is a bit more personalized; instead of being bombarded with a bunch of products one may not be interested in, Amazon account holders are met with pages that showcase items reflecting their browsing or purchase history. From this setup, one can infer that Amazon primarily seeks customers who have a general idea of what they want, or are looking for something specific. This inference can be taken a step further to suppose that Amazon seeks to draw in noncompensatory decision rule shoppers—that is, consumers who basically know what it is they want, and do not wish to squander any time browsing items that deviate from what they intend to purchase (“Consumer Psychology”, n.d.). This group is not limited to any particular set physical qualities, and can be comprised of people from all different ethnicities, genders, ages, or ages, creeds. However, since noncompesatory decision-making entails the use discipline and self-control, it can be suggested that noncompensatory shoppers are generally a restrained and responsible lot.

Amazon’s Market Position

Amazon currently enjoys a dominant position in the e-commerce market, raking in about $70 million dollars in revenue last year alone (Stone, 2014). The graph below provides a visual that depicts just how lucrative the online retailer giant has become over the past decade. In 2012, Amazon reported about $60 billion in revenue, while in comparison, the next two online retailer competitors on the list (Staples and Apple) raked in about $9 billion and $8 billion respectively (Han, 2014).

C:\Users\Nate\Desktop\amazon_chart.jpg

In terms of ecommerce market shares, Amazon has enjoyed a hefty slice of that as well, making up 51%. In comparison, the next two largest market shares are held by iTunes and iBooks, at 14% and 10% respectively (“Retailer Market Share”, n.d.).

C:\Users\Nate\Desktop\USMarketShare.png

Conclusion

Amazon has succeed in remaining relevant and exceedingly profitable over the years by broadening its marketing campaign to reach a larger and more diverse demographic of consumers, rather than limiting itself to one niche market. Given the massive success of their marketing blueprint, it is conceivable that in the near future, Amazon will seek to further push their boundaries and strategically fashion their marketing campaign in a way that encompasses an ever larger target audience

References

Han, A. (2014, June 26). Amazon’s ‘Fire’ Phone a Threat to Retailers, but Will it Succeed? Retrieved from http://www.datafox.co/blog/amazons-fire-phone-a-threat-to-retailers-but-will-it-succeed/
Gregoire, J. (2013, October 28) Amazon Selling Fees: How Much Will You Pay to Sell of the Amazon Marketplace? Retrieved from http://www.cpcstrategy.com/blog/2013/10/amazon-selling-fees/
Guillaume, F. (n.d.). Organizational Structure. Retrieved from https://stonybrook.digication.com/fguillaume/Organizational_Structure1

Primary Target Market. (August 21, 2012). Retrieved from http://targetmarketsegmentation.com/target-market/primary-target-market/

Retailer Market Share. (n.d.). Retrieved from http://www.myauthorservices.com/business-of-writing/retailer-market-share/

Secondary Target Markets. (August 21, 2012) http://targetmarketsegmentation.com/target-market/secondary-target-markets/

Stone, B. (2013, October 10). The Secrets of Bezos: How Amazon Became the Everything Store. Retrieved from http://www.businessweek.com/articles/2013-10-10/jeff-bezos-and-the-age-of-amazon-excerpt-from-the-everything-store-by-brad-stone

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Premium Solutions
Math Exam Success
Exam Attempter
Custom Coursework Service
Supreme Essay Writer
Top Writing Guru
Writer Writer Name Offer Chat
Premium Solutions

ONLINE

Premium Solutions

I can assist you in plagiarism free writing as I have already done several related projects of writing. I have a master qualification with 5 years’ experience in; Essay Writing, Case Study Writing, Report Writing.

$21 Chat With Writer
Math Exam Success

ONLINE

Math Exam Success

I have worked on wide variety of research papers including; Analytical research paper, Argumentative research paper, Interpretative research, experimental research etc.

$28 Chat With Writer
Exam Attempter

ONLINE

Exam Attempter

I have worked on wide variety of research papers including; Analytical research paper, Argumentative research paper, Interpretative research, experimental research etc.

$45 Chat With Writer
Custom Coursework Service

ONLINE

Custom Coursework Service

After reading your project details, I feel myself as the best option for you to fulfill this project with 100 percent perfection.

$23 Chat With Writer
Supreme Essay Writer

ONLINE

Supreme Essay Writer

I am a professional and experienced writer and I have written research reports, proposals, essays, thesis and dissertations on a variety of topics.

$23 Chat With Writer
Top Writing Guru

ONLINE

Top Writing Guru

Being a Ph.D. in the Business field, I have been doing academic writing for the past 7 years and have a good command over writing research papers, essay, dissertations and all kinds of academic writing and proofreading.

$47 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Final Project, Part 1 - Foundations of Financial 3 - Http www defence gov au apscareers - I need a powerpoint in spanish - Cosine compound angle formula - 2 1/6 as an improper fraction - Ingrid Betancourt - Howlett and ramesh policy cycle - 750 words A review of two research articles - How to unlink disney photopass - Human resource information systems 4th edition - Actvy - Betheluniversityonline net cps - Project Proposal - Discussion - In mrp scheduled receipts are - Wk8 DQ1 Discussion Question 1 - CLO 4 - An operations strategy for inventory management should work toward - The enrique camarena case a forensic nightmare questions and answers - Marketing questions - Biostatics assignment - Communication competence checkpoint 2 - Calcium hydroxide solubility curve - Informative speech about philippines - Fit out cost per square metre dubai - Alan peat exciting sentences - Animal cell biology corner - Fe h2o 6 3 scn - Quickbooks chapter 2 end of chapter questions - Xray led light bar - Excessive glycogen granules in liver - Conjunctive normal form exercises - Dexter f and dorothy h baker foundation - Jasper jones audiobook soundcloud - Unit 5 Casestudy ldrsh2 - Criminological theory context and consequences 6th edition pdf free - Assume that a procedure yields a binomial distribution with - Sir bedivere shield - Conquering schizophrenia a father his son and a medical breakthrough - Simulation using LTspice (power electronics device) - How to write a 700 word essay - Community Nursing DQ 1 week 7 student reply Yanet Garrido - First class mines manager exam pattern - Metacognitive forum - Atomic and Nuclear Physics - Context of the great gatsby - Metrics Evaluation (1*) - Mkt - Chilled beam vs vav - Guildford and waverley ccg - Into thin air main events - Compass records case study - Organ leader and decision making - Systematic error and random error - How to do an analytical report - Hill phoenix refrigeration cases - Discussion - 1. Letter format (1 page) 2. Short essay for the 2 selected paragraph (1 page) - Hemoglobin electrophoresis interpretation chart - Isotopic abundance practice problems with answers - Prentice hall literature common core edition grade 9 pdf - Glen iris private hospital - Label the following terms as estado civil, fiesta, or etapa de la vida. - Double top pub chilwell - Types of early childhood programs activity a chapter 2 - Case study on planning function of management - Calculating and reporting healthcare statistics answer key - Risk for dehydration nursing interventions - Organizational culture select all that apply - How many soldiers died on hacksaw ridge - The answer women's clothing store - Topic 1: Genetic Inheritance and Mutation - Research Paper: Server Virtualization - Why is it important to write well - What is the life events approach - Essay about korean woman history 1 - Hartford research issues bonds dated january - 2 Page Essay - Criminal Justice Process - DUI - Case study for leadership and management - FINAL COURSE PROJECT MOKUL - Future trends of management information system - South asia - Hunger games movie classification - Primary and secondary data worksheet - How long would it take sound to travel 100m - Nike sweatshops behind the swoosh - Frank parsons matching theory - Was herb the right person to be assigned as the project manager? - Njit phd information systems - Where are logitech products made - Incidence pricing coca cola - Macewan residence services a risky accommodation - Warning opd error http error 12007 - Risk of crime - For heidi with blue hair analysis - Unlock alice solution - What is 10 of 3000 dollars - Nye social control theory greg doucette deadlift record - Peter berger invitation to sociology pdf - Harley davidson vision statement