Who determines ethical standards for advertising

Tips for

Organizing the Presentation

(Ver. 8)

The way to figure out what titles or headings to use is to look at the instructions for the assignment, turn them into an outline, and then change the wording from the instruction wording to a heading or title style wording. For example, the directions for this assignment are:

Effects of Advertising Presentation

Choose a product or service from these examples:

· Fast food

· Class of consumer product

· Personal care

· Automobile

Research the Internet to analyze how that product or service has been advertised.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:

· Who determines ethical standards for advertising?

· In what ways has advertising affected American culture?

· What are the key persuasive techniques used in consumer advertising? Identify one technique and illustrate with specific examples, explaining how that technique works.

· Discuss some of the critical issues that may arise from the following areas:

· Children and advertising

· Advertising in schools

· Health and advertising

· Political advertising

· Find one example of a commercial that strikes you as particularly creative and appealing:

· What are the elements that are unusual?

· What is the target group of the commercial?

· How does the commercial appeal to consumers?

· Why do you believe this commercial to be effective in brand name recognition?

· How are ethical standards met (or pushed to their limits)?

Illustrate your findings with specific examples. List any references on the last slide.

Format references consistent with APA guidelines.

Part of these instructions are telling you what to research and part are telling you what to present. The first few lines are preparations:

Choose a product or service from these examples:

· Fast food

· Class of consumer product

· Personal care

· Automobile

Research the Internet to analyze how that product or service has been advertised.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism.

These are things you will actually do to prepare for the presentation.

Then, the following directions tell you what to put in the presentation:

Be sure to discuss the following:

· Who determines ethical standards for advertising?

· In what ways has advertising affected American culture?

· What are the key persuasive techniques used in consumer advertising? Identify one technique and illustrate with specific examples, explaining how that technique works.

· Discuss some of the critical issues that may arise from the following areas:

· Children and advertising

· Advertising in schools

· Health and advertising

· Political advertising

· Find one example of a commercial that strikes you as particularly creative and appealing:

· What are the elements that are unusual?

· What is the target group of the commercial?

· How does the commercial appeal to consumers?

· Why do you believe this commercial to be effective in brand name recognition?

· How are ethical standards met (or pushed to their limits)?

Change to an outline:

Effects of Advertising

Intro

Who determines ethical standards for advertising?

In what ways has advertising affected American culture?

What are the key persuasive techniques used in consumer advertising? Identify one technique and illustrate with specific examples, explaining how that technique works.

Discuss some of the critical issues that may arise from the following areas:

Children and advertising

Advertising in schools

Health and advertising

Political advertising

Find one example of a commercial that strikes you as particularly creative and appealing:

What are the elements that are unusual?

What is the target group of the commercial?

How does the commercial appeal to consumers?

Why do you believe this commercial to be effective in brand name recognition?

How are ethical standards met (or pushed to their limits)?

Conclusion

Change the instruction wording to wording for slide titles:

Effects of Advertising

Intro (Do not use this as a title- just write your intro text under the first slide.

ethical standards for advertising

(Discuss Who determines ethical standards)

advertising affect on American culture

(In what ways has advertising affected American culture)

persuasive techniques in consumer advertising

(define the key persuasive techniques in consumer advertising)

Identify one technique and illustrate with specific examples, explaining how that technique works.

*For this instruction, you pick one of the persuasive techniques you want to discuss and use that as your title – for example - Bandwagon Effect

critical issues in Advertising

Children and advertising

critical issues in Advertising

Advertising in schools

critical issues in Advertising

Health and advertising

critical issues in Advertising

Political advertising

example of a commercial

(describe the commercial you are using as your example)

unusual elements

target group

appeal to consumers

brand name recognition

ethical standards

Conclusion

This should help you organize your presentation.