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LARRY A. SAMOVAR San Diego State University, Emeritus

RICHARD E. PORTER California State University, Long Beach, Emeritus

EDWIN R. MCDANIEL San Diego State University

THIRTEENTH EDITION

Intercultural Communication: A Reader

Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States

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Table of Contents

Preface vi

Chapter 1 Approaches to Intercultural Communication 1

Using Intercultural Communication: The Building Blocks 4

EDWIN R. MCDANIEL, LARRY A. SAMOVAR, RICHARD E. PORTER

Dimensionalizing Cultures: The Hofstede Model in Context 19

GEERT HOFSTEDE

Culture and Conflict 34 HARRY C. TRIANDIS

Intercultural Communication in a Globalized World 45

BERNARD SAINT-JACQUES

Worldview in Intercultural Communication: A Religio-Cosmological Approach 56

SATOSHI ISHII, DONALD KLOPF, PEGGY COOKE

“Harmony without Uniformity”: An Asiacentric Worldview and Its Communicative Implications 65

YOSHITAKA MIIKE

Chapter 2 Identity: Issues of Belonging 81

Globalization and Intercultural Personhood 83 YOUNG YUN KIM

An Alternative View of Identity 95 GUO-MING CHEN

Living Within Whiteness: A Project Aimed at Undermining Racism 104

JOHN T. WARREN

American Indian Identity: Communicating Indian-ness 112

STEVEN B. PRATT, MERRY C. PRATT, LYNDA D. DIXON

We Don’t Talk Right. You Ask Him 119 JOAN WYNNE

International Marriages in Japan: Cultural Conflict and Harmony 126

STEVEN E. QUASHA, FUMIKO TSUKADA

Chapter 3 International Cultures: Understanding Diversity 144

The Spirituality of “Being” Grace, Tao, and Awaken in Intercultural Communication 146

MARY FONG

Chimerica: U.S.–China Communication for the Twenty-first Century 161

WENSHAN JIA, DEXIN TIAN, XUANZI B. JIA

Communicating with Indians 170 RAJESH KUMAR, ANAND KUMAR SETHI

When Face-to-Face Won’t Work: Use of Informal Intermediaries to Communicate Interpersonally in Sub-Saharan Africa 179

ANN NEVILLE MILLER

Russian Cultural Values and Workplace Communication Patterns 189

MIRA BERGELSON

Ladylike Men and Guyland: Cross-Cultural Accomplishments of Masculinities 198

JUSTIN CHARLEBOIS

iii

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Chapter 4 Co-cultures: Living in a Multicultural Society 206

Unum and Pluribus: Ideological Underpinnings of Interethnic Communication in the United States 208

YOUNG YUN KIM

Action-Oriented Interfaith Dialogue with Muslim Communities 222

POLLY A. BEGLEY

America in Black and Brown: Exploring Sources of Intercultural Tensions between Blacks and Latinos in the United States 232

PETER OGOM NWOSU

“Which Is My Good Leg?”: Cultural Communication of Persons with Disabilities 241

DAWN O. BRAITHWAITE, CHARLES A. BRAITHWAITE

In Plain Sight: Gay and Lesbian Communication and Culture 254

WILLIAM F. EADIE

Chapter 5 Intercultural Messages: Verbal and Nonverbal Communication 268

The Nexus of Language, Communication, and Culture 271

MARY FONG

Dialogue, Argument, and Cultural Communication Codes between Israeli-Jews and Palestinians 280

DONALD G. ELLIS, IFAT MAOZ

Mexican Dichos: Lessons Through Language 288

CAROLYN ROY

The Basis of Cultural Differences in Nonverbal Communication 293

PETER A. ANDERSEN

Monochronic and Polychronic Time 313 EDWARD T. HALL

Mexicans and Americans: A Different Sense of Space 320

NED CROUCH

Chapter 6 Cultural Contexts: The Influence of the Setting 327

Japanese Style of Decision Making in Business Organizations 331

KAZUO NISHIYAMA

Comparing and Contrasting German and American Business Cultures 339

MICHAEL B. HINNER

The Problem of Globalization: Jamaican Managers at the Intersection of Past and Present Cultural Challenges 356

MAURICE L. HALL

Health Journeys: Intersections Between Ancient Healing and Modern Medicine 366

POLLY A. BEGLEY, DEBBIE A. OCKEY

Culture and Communication in the Classroom 381

GENEVA GAY

Enculturation of Values in the Educational Setting: Japanese Group Orientation 400

EDWIN R. McDANIEL, ERIKO KATSUMATA

Intercultural Communication and the Global Classroom 413

CHARLES A. BRAITHWAITE

Chapter 7 Communicating Interculturally: Becoming Competent 422

Axioms for a Theory of Intercultural Communication Competence 424

BRIAN H. SPITZBERG

A Confucian Perspective of Communication Competence 435

XIAOSUI XIAO, GUO-MING CHEN

iv Table of Contents

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Harmony, Conflict and the Process of Argument in Chinese Societies 445

MICHAEL DAVID HAZEN, RUI SHI

The Social Construction of Demeanor through Deference Rituals 457

JUSTIN CHARLEBOIS

Discriminating Attitudes Toward Speech 464 AARON CASTELAN CARGILE

Chapter 8 Ethical Considerations: Prospects for the Future 473

A Communicative Approach to Intercultural Dialogue on Ethics 476

RICHARD EVANOFF

Worldview: The Ethical Dimension 481 NINIAN SMART

Cultural Diversity: A World View 490 THOMAS SOWELL

The Limits to Cultural Diversity 498 HARLAN CLEVELAND

Index 503

Table of Contents v

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Preface

I know quite certainly that I myself have no special talent; curiosity, obsession and dogged endurance, combined with self-criticism have brought me to my ideas.

—ALBERT EINSTEIN

Precision of communication is important, more important than ever, in our era of hair-trigger balances, when a false or misunderstood word may create as much disaster as a sudden thoughtless act.

—JAMES THURBER

A SIMPLE “THANK YOU” We begin, as we do with every new edition, with a simple “thank you.” Our gratitude is directed at all those educators and students who have seen our book through twelve previous editions. We are not being prosaic or trite when we make known our pride in this extraordinary honor. Hence, we trust you can understand why we are excited about this new edition and want to begin by expressing our appreciation to the thousands of individuals who have found some- thing of value in past presentations.

BLENDING THE NEW AND THE OLD We approached this new edition with the twin feel- ings of exhilaration and prudence. The excitement, as noted, was due to the recognition we have received during the last forty years—enough acknowledgment to warrant yet another new edition. Still, our sense of pride is moderated with a heavy dose of caution. As we proceeded, we wanted to preserve the basic framework and philosophy that has sustained us through the previous editions, while at the same time we needed to include topics that are new to the field. Here in our thirteenth edition we have bal- anced these two complementary positions—the past and present.

First, the new version of the book continues to reflect our belief that the basic core of the discipline should not be changed for the sake of being novel; such change would deprive the book of those funda- mental concepts that we have infused into all previ- ous editions. Second, a new book needs to reflect how intercultural theory has evolved since the last edition. We needed to present essays that mirror that change. We believe we have accomplished the blending of the old with the new in this edition. We have, as is the case in all past editions, even staked out some fresh territory for the field.

A POINT OF VIEW A constant theme in this edition is “globalization,” a term that can no longer be applied solely to interna- tional economic activities. Globalization has stimu- lated the growth of all developed nations and vastly increased the economic, political, and in many cases military aspirations of what are now called “emerging markets.” For instance, Brazil, Russia, India, and China, the “BRIC nations,” have issued joint commu- niqués indicating they expect developing nations to be given more influence over how world international financial systems are managed and increased partici- pation in world affairs. Russia has openly called for a new international currency to replace the U.S. dollar as the world reserve currency. India’s population reached 1.2 billion in 2010, and that country con- tinues to invest heavily in industrialization and edu- cation. China continues to assert itself across all aspects of international relations, and its military growth and modernization have become a concern to the United States.

As these emerging-market nations increase their economical and political influence, they will expect to play a larger role in the management and direction of the world community. This will exert pressure on the

vi

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established world order and currently normative be- haviors. The dominant nations of the West, led by the United States, will be faced with little choice but to engage these new players.

The changes and challenges brought about by globalization are not limited to the international sphere. Within the United States, people from a host of diverse cultures are coming together by both chance and design. These “meetings” are taking place in work- places, classrooms, health care facilities, tourist venues, and numerous other locations. Most encounters are positive and lead to productive relationships, but not all. For example, Arizona’s 2010 passage of legislation targeting illegal immigrants led to protests, sometimes destructive, across the country. Here was a conflict that clearly calls out for cultural awareness and understand- ing. Developing that awareness and transforming it into understanding is at the core of this book.

As a member of this multicultural globalized world, your ability to engage successfully in intercul- tural communication may be one of the most impor- tant skills you will ever develop, because now, more than ever before, you are being challenged by a future in which you will interact with people from a wide range of dissimilar cultural backgrounds.

Developing effective intercultural communication skills will require that you acquire new ways of think- ing and interacting. This will not be easy, for two very important reasons. First, because your view of the world is shaped by the perspective of your own cul- ture, it is often difficult to understand and appreciate many of the actions originating from other people, groups, and nations. Your cultural perceptions tend to condition you to see people and events through a highly selective lens. Second, to be a successful inter- cultural communicator you must be open to new and different communication experiences, have empathy toward cultures different from your own, develop a universalistic, realistic worldview, and learn to be tol- erant of views that differ from your own. These com- munication characteristics may be easy for you to read about, but translating them into action is a very diffi- cult task. Yet training in intercultural communication does offer you an arena in which to work on these skills. In short, it is your ability to change, to make adjustments in your communication habits and behav- ior, which gives you the potential to engage in success- ful and effective intercultural contacts.

OUR APPROACH The basic energizing motive for this book has remained the same since we became interested in the topic of intercultural communication over forty years ago. We believe that the ability to communicate effec- tively with people from other cultures and co-cultures benefits each of us as individuals and has the potential to benefit the nearly seven billion people with whom we share this planet. We have intentionally selected materials that will assist you in understanding those intercultural communication principles that are instru- mental to success when you interact with people from diverse cultures. Fundamental to our approach is the conviction that communication is a social activity; it is something people do to and with one another. The activity might begin with ideas or feelings, but they are manifested in our behaviors, be they verbal or non- verbal. In both explicit and implicit ways, the informa- tion and the advice contained in this book are usable; the ideas presented can be translated into action.

NEW FEATURES We have already noted that the study of intercultural communication is a vibrant and energetic discipline. As intercultural contacts became more intense and widespread, the field has been forced to adapt to these new dynamics. As it has continued to evolve, we have attempted to mature and adapt with it. In 1972, the first edition contained thirty-four articles and essays. In this new edition, we included forty-five, of which twenty-four are new to this volume. Of these, twenty were written exclusively for this edition. Furthermore, six authors from earlier editions have made revisions to their selections for this new volume.

In one sense, we could say that these twenty-five new essays are “new features.” But that point is obvi- ous. There are, however, two other changes that are deserving of the title of “new features.” First, in an attempt to broaden our theoretical base, we have in- corporated the work of international scholars from Russia, Germany, Korea, China, Japan, Kenya, Israel, Canada, United Kingdom, the Netherlands, and India who were able to complement and counterbalance the research of the academic community in the United States. Second, because of our long-held conviction that it is the deep structure of a culture that dictates how members of each culture view themselves and

Preface vii

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others, we have added a number of new essays that look at religion, worldview, identity, and spirituality. These enduring deep-structure elements carry a cul- ture’s most important beliefs, and are emotional, deeply felt concepts. They also have a profound influ- ence on how perceptions are shaped and how people communicate. For these reasons, we have added new selections that examine the deep structure elements of culture. Finally, realizing that we have been editing this book for over forty years, we have chosen to include the voices of new, young scholars who have added a fresh perspective that we have been able to combine with the basic core of the field.

UTILIZING THE BOOK As in the past, we intend this anthology to be for the general reader who is interested in learning about in- tercultural communication. Therefore, we have selected materials that are broadly based, comprehensive, and suitable for both undergraduate and graduate students. Although the level of difficulty might fluctuate from essay to essay, we have attempted to select essays aimed at the level found in most textbooks directed toward college and university students.

Intercultural Communication: A Reader is de- signed to meet three specific needs. The first comes from a canon that maintains that successful intercultural communication is a matter of highest importance if hu- mankind and society are to survive. Events during the past forty years have created a world that sees us be- coming increasingly linked together in a multitude of ways. From pollution to economics to health care, what happens to one culture potentially influences many other cultures. This book, then, is designed to serve as a basic anthology for courses concerned with the issues associated with human interaction. Our intention is to make this book both theoretical and practical so that the issues associated with intercultural communi- cation can be first understood and then acted upon.

Second, the book may be used as a supplemental text to existing service and basic communication skill courses and interpersonal communication courses. Third, the text provides resource material for courses in communication theory, small-group communication, organizational and business communication, and mass communication, as well as for courses in anthropology, health care, sociology, social psychology, social welfare,

social policy, business, and international relations. The long list of possible uses only underscores the increased level of intercultural interaction that is characteristic of what is often now called the “global village.”

ORGANIZATION The book is organized into eight closely related chap- ters. In Chapter 1, “Approaches to Understanding In- tercultural Communication,” our purpose is twofold: We acquaint you with the basic concepts of intercul- tural communication while at the same time arousing your curiosity and interest in the topic. Hence, the essays in this chapter are both theoretical and philo- sophical. The selections explain what intercultural communication is, why it is important, and how it operates. Chapter 2, “Cultural Identity: Issues of Be- longing,” has essays that demonstrate how different cultural and ethnic identities influence role expecta- tions, perceptions, and intercultural interaction. By reading various stories, you will be able to get an ap- preciation of how a person’s cultural identity helps shape his or her view of the world. Chapter 3, “Inter- national Cultures: Understanding Diversity,” describes the communication patterns of six cultures. We offer a sampling of cultures found in East Asia, India, Russia, the Middle East, Africa, and even the United States. We should add that in many other chapters of the book we examine additional international cultures in the health care, business, and educational setting. Chapter 4, “Co- Cultures: Living in Two Cultures,” moves us from the international arena to co-cultures that exist within the United States. For many of you these will be the groups you interact with on a daily basis. We need to point out once again that space constraints have limited the total number of co-cultures we could include. Yet we believe that through the selection of groups such as Latinos, African Americans, Asian Americans, persons with disabilities, and the LGBT community, you will get a summary of the cultural diversity found in those groups. In addition to those appearing in this chapter, additional international cultures and co-cultures are ex- amined in other chapters of the text

In Chapter 5, “Intercultural Messages: Verbal and Nonverbal Communication,” we study how verbal and nonverbal symbols are used (and vary) in intercultural communication. We offer readings that will introduce you to some of the difficulties you might encounter

viii Preface

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when your intercultural partner uses a different verbal or nonverbal coding system. We will look at how ver- bal idiosyncrasies and distinctions influence problem solving, speaking, perception, and understanding. As noted, this chapter is also concerned with nonverbal symbols and explains some of the cultural differences in movement, facial expressions, eye contact, silence, space, time, and the like.

Chapter 6, “Cultural Contexts: The Influence of Setting,” continues with the theme of how culture modifies interaction. This time, however, the interac- tion is examined within a specific context and environ- ment. The assumption is that the “rules” that influence how members of a culture behave in certain settings will fluctuate across cultures. To clarify this important issue, we have selected “places” such as Japan, Germany, Jamaica, Mexico, and the like where the cultures often follow rules that differ from those found in North Amer- ica. More specifically, we look at settings related to busi- ness groups, negotiations, health care, and education.

In Chapter 7, “Communicating Interculturally: Becoming Competent,” readings are offered that are intended to make you a more competent intercultural communicator. To help accomplish that purpose the chapter highlights some problems inherent in intercul- tural communication. These problems range from cul- tural differences in dealing with conflict to variations in interpersonal rituals. In addition, solutions are ad- vanced that are intended to provide you with knowl- edge about and suggestions for responding to these and other difficulties you might face when communi- cating with “strangers.”

Chapter 8, “Ethical Considerations: Prospects for the Future,” presents essays that deal with ethical and moral issues as well as the future directions and chal- lenges of intercultural communication. It is the intent of this chapter to ask you not to conclude your study of intercultural communication with the reading of a single book or the completion of one course. We be- lieve that the study of intercultural communication is a lifetime endeavor. Each time we want to share an idea or feeling with someone from another culture, we face a new and exhilarating learning experience.

ASSISTANCE As in the past, many people have helped us rethink and reshape this project. We express appreciation to

our Executive Editor, Monica Eckman, who managed to balance being amicable with being firm while guid- ing the manuscript from inception to conclusion. We also wish to thank our Assistant Editor, Rebekah Matthews, who was always able to anticipate our needs. From beginning to end, she saw to it that the manuscript was free of problems. Her being