Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Why is the social technographics ladder useful

12/11/2021 Client: muhammad11 Deadline: 2 Day

Social Media Marketing-FOR TOM MUTUNGA


This assignment requires you to locate, and read a current article (no more then one year old), which addresses a social media marketing topic which is related to a class lesture or the textbook. This article needs to be from the Wall Street Journal, Fortune, Newsweek, Business Week, Harvard Business Review or other reputable publications that are applicable to this course. You will then write and post a blog entry on Ilearn using the following format:

1. A brief summary of the key point(s) of the article.

2. A discussion of how this article relates to a key concept examined in this course and the implications for a social media marketing practitioner.

3. The student’s personal reaction and recommendation to the article based upon the social media marketing perspective gained during the course.

In doing this assignment, you look beyond the textbook to find “real-life” examples of the concepts discussed in class.

Date:

Chapter 03—Identifying Target Audiences

True / False

1. When developing personas it is important to identify all relevant personas by role.​

a.

True

b.

False

ANSWER:

True

2. Developing personas is an ongoing process that often requires that messages and content be adjusted as customer feedback is provided.​

a.

True

b.

False

ANSWER:

True

3. LinkedIn forbids self-promotion on its platform. ​

a.

True

b.

False

ANSWER:

True

4. Once a fully-developed persona and marketing plan are developed, they can be used on many different platforms.​

a.

True

b.

False

ANSWER:

False

5. The Forrester Social Technographics Ladder identifies personas based on both what they are doing on social media sites along with where they are doing it.​

a.

True

b.

False

ANSWER:

True

6. "Big data" provides opportunities to perform behavioral targeting.

a.

True

b.

False

ANSWER:

True

Multiple Choice

7. What is a common issue with social media marketing plans?​

a.

​Incorrectly identifying the target audience.

b.

​Developing strategies before identifying the target audience.

c.

​Defining the target audience too broadly.

d.

Not understanding marketing goals and objectives.​

e.

​Relying too heavily on Facebook as a social media strategy.

ANSWER:

c

8. The process for creating a SMM plan includes all of these EXCEPT:

a.

​the creation of specific personas based on the target market.

b.

​the creation of messaging objectives.

c.

​the implementation of a schedule for posting.

d.

​the listing of reasons for reaching this target market.

e.

​choosing the media mix.

ANSWER:

d

9. The Persona Development Cycle DOES NOT include:​

a.

​listing the needs of all personas.

b.

​identifying all personas by role.

c.

​determining the situational triggers of the persona.

d.

mass messaging.

e.

​developing purpose-oriented goals for communication with each persona.

ANSWER:

d

10. Why is the Social Technographics Ladder useful?​

a.

​It helps identify what social sites are most useful for a company.

b.

​It provides a set of persona profiles for a company to reference.

c.

It allows a company to identify why people are using social media.

d.

​It replaces other more time-consuming persona development processes.

e.

It confirms that social media is used primarily by Generation Y.​

ANSWER:

b

11. Which group on the Social Technographics Ladder is identified as those that subscribe to RSS feeds?​

a.

​Collectors

b.

​Critics

c.

​Creators

d.

​Spectators

e.

​Joiners

ANSWER:

a

12. The only major platform to offer data based targeting options to brand pages is:​

a.

Facebook​.

b.

​Twitter.

c.

​LinkedIn.

d.

​Pinterest.

e.

​None of these; no platform offers this.

ANSWER:

a

13. ​Why is it considered important to focus on the buyer persona?

a.

​They spend the most time on social media.

b.

​They react differently to messaging objectives than other persona profiles.

c.

​They are the ones who make the purchasing decisions.

d.

​They reflect the ideal demographic profile.

e.

​They spend the least time on social media.

ANSWER:

c

14. Google+:​

a.

​has a built-in targeting mechanism with its circles.

b.

​allowed hashtag searches until November 2015, then eliminated that option.

c.

​added a feature called "Companions" for search purposes.

d.

​all of the above.

e.

only A and B are correct.​

ANSWER:

e

15. Which rung on the Social Technographics Ladder represents the largest segment?​

a.

​Inactives

b.

​Spectators

c.

​Joiners

d.

​Critics

e.

​Collectors

ANSWER:

b

16. ​Why are messaging objectives important?

a.

​They ensure a company knows where to find their personas.

b.

​They help provide the persona with the information they need to make a purchase or other conversion.

c.

​They help determine the optimal target audience.

d.

​They ensure specificity within personas.

e.

​They allow for the adjustment of messaging goals.

ANSWER:

b

17. Regarding SMM, which of the following is correct?​

a.

​"More is better."

b.

​A large pool of potential customers is necessary.

c.

​Messages are useful only if they reach the right people.

d.

​The message can be delivered at any time.

e.

​The message can be delivered in any available format.

ANSWER:

c

18. On Facebook, most brand posts are made:

a.

​on Thursday and Friday.

b.

​on weekends, generally.

c.

​on Saturday, especially between 8 and 11 pm in the evening.

d.

​on Friday at 3 pm.

e.

none of these.

ANSWER:

a

Subjective Short Answer

19. What is a target audience?​

ANSWER:

Those consumers, or group of consumers, that a company or brand has decided to try to reach with its marketing strategies. It can include both those most likely to purchase, as well as those who exhibit interest in similar values and ideas.​

20. The text describes the Persona Development Cycle as having what three elements?​

ANSWER:

​- Identify persona roles (including buyer personas)

- Identify the needs and situational triggers for each persona

- Develop messaging objectives

Copyright Cengage Learning. Powered by Cognero.

Page

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Engineering Help
Top Academic Guru
Accounting & Finance Master
Professional Accountant
Maths Master
Math Specialist
Writer Writer Name Offer Chat
Engineering Help

ONLINE

Engineering Help

I am a PhD writer with 10 years of experience. I will be delivering high-quality, plagiarism-free work to you in the minimum amount of time. Waiting for your message.

$37 Chat With Writer
Top Academic Guru

ONLINE

Top Academic Guru

I will provide you with the well organized and well research papers from different primary and secondary sources will write the content that will support your points.

$22 Chat With Writer
Accounting & Finance Master

ONLINE

Accounting & Finance Master

I can assist you in plagiarism free writing as I have already done several related projects of writing. I have a master qualification with 5 years’ experience in; Essay Writing, Case Study Writing, Report Writing.

$18 Chat With Writer
Professional Accountant

ONLINE

Professional Accountant

I am an elite class writer with more than 6 years of experience as an academic writer. I will provide you the 100 percent original and plagiarism-free content.

$49 Chat With Writer
Maths Master

ONLINE

Maths Master

I am an elite class writer with more than 6 years of experience as an academic writer. I will provide you the 100 percent original and plagiarism-free content.

$44 Chat With Writer
Math Specialist

ONLINE

Math Specialist

I am an experienced researcher here with master education. After reading your posting, I feel, you need an expert research writer to complete your project.Thank You

$27 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Our common bond book - Worksheet 2.6 kinematic equations bonus answers - Neville falls cann river - Wk 7 forum 2 Catry - Neb prestained protein ladder - Who is caveman in holes - Red bull wall to wall production - Determine the required value of the missing probability - Living like weasels rhetorical analysis - Need a Rewrite - Finance - Pooled development fund asx - Argumentative thesis statement on police brutality - Discussion team - +27737189846,Al Dubai®=Safe Affordable Misoprostol 200 mcg Mifepack tablets For Sale in Dubai®Buy MTP KIT, - Sample nursing family case study - A fundamental distinction between trend projection and linear regression is that: - Patricia benner novice to expert - History of hyperbolic functions - What is spatial organization in psychology - Leadership theories matrix ldr 300 - The tires of a car make 65 revolutions - Formula of an ionic compound lab - Weighted average cost of capital problems and solutions - Braking distance at 100km/h - Para lavarse el pelo carlos usa crema de afeitar - Symbolism in the second coming by william butler yeats - Criminology larry siegel 11th edition pdf - Uva ltac - What is the inventory control system for widgets - Eroster lewisham and greenwich - Vce physical education units 1 and 2 - Essay guru - Men with courage do not slay dragons they ride them - Brytewave redshelf com - What most likely explains pablo picasso's imagery in seated bather - Columbus custom carpentry a compensation case study solution - Concrete noun examples in sentences - How to write the empirical formula of an ionic compound - Family therapy an overview goldenberg pdf - Paul chowdhry sony advert - Sedimentary and metamorphic rocks section 6.1 - The evening herald plymouth - Nitration of acetanilide experiment - Nasa's video tour of the electromagnetic spectrum - How many chromosomes do blue whales have - Constitution Law - Microeconomics Answer discussion question in 150 words minimum - DISCUSSIONS AND REFLECTION - 1999 larson 176 sei specs - Ramblin rover the fables - Assignment 5 professional cover letter - Daniel custom cycles common stock currently pays no dividends - Prothero god is not one sparknotes - 5g nsa option 3x - Nyu stern valuation course - Problems with modern portfolio theory - Irregular plural nouns mini lesson - Allegro 17.2 to altium - Sentinel lymph node biopsy icd 10 pcs - Fin3400 - Apple perceptual map - International product life cycle theory ppt - I'm not scared study guide - S yard t9 driver review - Theoretical minimum number of workstations formula - Environmental ethics joseph desjardins pdf - Ispm 15 certificate validity - Bus 377 assignment - Blockchain and the Middleman - Insufficient logging and monitoring insufficient logging and monitoring - International journal of soft computing and engineering ijsce - 2 methods for evaluating evidence - Lord of the flies piggy essay - 7095 hollywood blvd 792 - Dell optiplex 745 tower review - Dr krishna tumuluri reviews - Mcdonald's marketing case study - Nab domestic violence payment - Quicken desktop transaction was not synced illegal operation - Essay precis writing and comprehension books - Institute of medicine report the future of nursing - Empirical formula of sodium carbonate - Zooper dooper ice blocks nz - Physical trade barrier example - 5 wire stator diagram - It's a long way from amphioxus - Macbeth act 4 scene 1 script - An adiabatic gas turbine expands air at - Identity test for carbon dioxide - Social Work: Discussion Question 3 - Notes from the midnight driver prezi - Shooting kabul chapter summary sparknotes - 1408 scott ct irving tx 75060 - 5778 kelvin to celsius - Sso roles and responsibilities - Different kinds of splices - Analysis - High level requirements document - 7/11 woolley street taringa