Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Why is the social technographics ladder useful

04/01/2021 Client: saad24vbs Deadline: 3 days


Name:




 Class:




 Date:




Chapter 03—Identifying Target Audiences


True / False


1. When developing personas it is important to identify all relevant personas by role.​




a.


True




b.


False


ANSWER:


True


2. Developing personas is an ongoing process that often requires that messages and content be adjusted as customer feedback is provided.​




a.


True




b.


False


ANSWER:


True


3. LinkedIn forbids self-promotion on its platform. ​




a.


True




b.


False


ANSWER:


True


4. Once a fully-developed persona and marketing plan are developed, they can be used on many different platforms.​




a.


True




b.


False


ANSWER:


False


5. The Forrester Social Technographics Ladder identifies personas based on both what they are doing on social media sites along with where they are doing it.​




a.


True




b.


False


ANSWER:


True


6. "Big data" provides opportunities to perform behavioral targeting.




a.


True




b.


False


ANSWER:


True


Multiple Choice


7. What is a common issue with social media marketing plans?​




a.


​Incorrectly identifying the target audience.




b.


​Developing strategies before identifying the target audience.




c.


​Defining the target audience too broadly.




d.


Not understanding marketing goals and objectives.​




e.


​Relying too heavily on Facebook as a social media strategy.


ANSWER:


c


8. The process for creating a SMM plan includes all of these EXCEPT:




a.


​the creation of specific personas based on the target market.




b.


​the creation of messaging objectives.




c.


​the implementation of a schedule for posting.




d.


​the listing of reasons for reaching this target market.




e.


​choosing the media mix.


ANSWER:


d


9. The Persona Development Cycle DOES NOT include:​




a.


​listing the needs of all personas.




b.


​identifying all personas by role.




c.


​determining the situational triggers of the persona.




d.


mass messaging.




e.


​developing purpose-oriented goals for communication with each persona.


ANSWER:


d


10. Why is the Social Technographics Ladder useful?​




a.


​It helps identify what social sites are most useful for a company.




b.


​It provides a set of persona profiles for a company to reference.




c.


It allows a company to identify why people are using social media.




d.


​It replaces other more time-consuming persona development processes.




e.


It confirms that social media is used primarily by Generation Y.​


ANSWER:


b


11. Which group on the Social Technographics Ladder is identified as those that subscribe to RSS feeds?​




a.


​Collectors




b.


​Critics




c.


​Creators




d.


​Spectators




e.


​Joiners


ANSWER:


a


12. The only major platform to offer data based targeting options to brand pages is:​




a.


Facebook​.




b.


​Twitter.




c.


​LinkedIn.




d.


​Pinterest.




e.


​None of these; no platform offers this.


ANSWER:


a


13. ​Why is it considered important to focus on the buyer persona?




a.


​They spend the most time on social media.




b.


​They react differently to messaging objectives than other persona profiles.




c.


​They are the ones who make the purchasing decisions.




d.


​They reflect the ideal demographic profile.




e.


​They spend the least time on social media.


ANSWER:


c


14. Google+:​




a.


​has a built-in targeting mechanism with its circles.




b.


​allowed hashtag searches until November 2015, then eliminated that option.




c.


​added a feature called "Companions" for search purposes.




d.


​all of the above.




e.


only A and B are correct.​


ANSWER:


e


15. Which rung on the Social Technographics Ladder represents the largest segment?​




a.


​Inactives




b.


​Spectators




c.


​Joiners




d.


​Critics




e.


​Collectors


ANSWER:


b


16. ​Why are messaging objectives important?




a.


​They ensure a company knows where to find their personas.




b.


​They help provide the persona with the information they need to make a purchase or other conversion.




c.


​They help determine the optimal target audience.




d.


​They ensure specificity within personas.




e.


​They allow for the adjustment of messaging goals.


ANSWER:


b


17. Regarding SMM, which of the following is correct?​




a.


​"More is better."




b.


​A large pool of potential customers is necessary.




c.


​Messages are useful only if they reach the right people.




d.


​The message can be delivered at any time.




e.


​The message can be delivered in any available format.


ANSWER:


c


18. On Facebook, most brand posts are made:




a.


​on Thursday and Friday.




b.


​on weekends, generally.




c.


​on Saturday, especially between 8 and 11 pm in the evening.




d.


​on Friday at 3 pm.




e.


none of these.


ANSWER:


a


Subjective Short Answer


19. What is a target audience?​


ANSWER:


Those consumers, or group of consumers, that a company or brand has decided to try to reach with its marketing strategies. It can include both those most likely to purchase, as well as those who exhibit interest in similar values and ideas.​


20. The text describes the Persona Development Cycle as having what three elements?​


ANSWER:


​- Identify persona roles (including buyer personas)


- Identify the needs and situational triggers for each persona


- Develop messaging objectives


Copyright Cengage Learning. Powered by Cognero.


Page



Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

University Coursework Help
Helping Hand
Top Essay Tutor
Writer Writer Name Offer Chat
University Coursework Help

ONLINE

University Coursework Help

Hi dear, I am ready to do your homework in a reasonable price.

$102 Chat With Writer
Helping Hand

ONLINE

Helping Hand

I am an Academic writer with 10 years of experience. As an Academic writer, my aim is to generate unique content without Plagiarism as per the client’s requirements.

$100 Chat With Writer
Top Essay Tutor

ONLINE

Top Essay Tutor

I have more than 12 years of experience in managing online classes, exams, and quizzes on different websites like; Connect, McGraw-Hill, and Blackboard. I always provide a guarantee to my clients for their grades.

$105 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

How to find restrictions of a function - How to write references available upon request on resume - Philosophy unit 5 test - Week 4 research paper - Queensland law society administration rule 2005 - Disadvantages of distribution channels - Aba and verbal behavior - Investment analysis and portfolio management chapter 4 ppt - Answer to essay-200 words minimum (DP) - Sypol health and safety - What percentage of gmat scores are or higher - 2.15 unit test atomic structure - Holly hill acres ltd v charter bank of gainesville - Sra lugones el pollo asado por favor - Acme bathroom exhaust fans - Circuit construction kit dc - Earth mat design calculation pdf - Character description year 1 - Garden city food court - All my sons thesis statement - Solved case study on leadership - Star in a box lab answers - Funny ways to break social norms - Weiss functional impairment rating scale for adults - The dynaco manufacturing company produces - Scaling report 2013 vce - Dingo by claire saxby teacher notes - Instructions that tell the computer what to do - Under armour vision and mission - Hcl + sodium carbonate - Bellman & symfon ear plugs - Kitchen renovation project charter - Bud light brand positioning - Whether to use the direct or indirect strategy in composing a bad-news message depends largely on - Texas state university conference - Chemsheets as 1027 answers - Project management 8.21 answers - MONEY AND BANKING, MACRO ECONOMIC POLICY - Experts attribute the growth of nongovernmental organizations to - Programming - Which data set is the farthest from a normal distribution - Qantas health insurance underwriter - Review the Key Lessons from Chapter 1 - Finding forrester viewing guide answers - Excel 2016 in practice ch 9 guided project 9 3 - Asset disposal form template - Dq - Allison automatic fault codes - Customer relationship management crm at samsung company - Swansea university campus map - Neil flynn salary per episode the middle - Changes that heal pdf download - Leading across cultures at michelin analysis - Chlorine has two naturally occurring isotopes - Bose companion 3 instructions - Indiana tourism statistics - Steal all the sheep from the cyclops - 1995 cyber thriller about espionage crossword - Sample objection letter to council - Was ever woman in this humour woo'd analysis - The major product line decision involves - Rollo bay holdings ltd - Fco graduate internship scheme - Blades of glory sex addict meeting - A process with no beginning work in process - Term paper Week 1 - Intro to Health Care - Bruce's train shop sacramento ca - 20 in 24 hour time - 26.2 miles as a mixed number in simplest form - Post - Fidji perfume chemist warehouse - Brief Description of Evolution of Man - Effects of Lowering Interest Rates - Cardiac function curve and vascular function curve - Cisco bcp - Provide a list of predetermined rates for reimbursement - Business plan format word - Functional level strategy of coca cola - 3 qualitative attributes of outdoor sporting goods - Assignment: Practicum Journal: Voluntary and Involuntary Commitment WEEK 7 - CHRISTIAN SERVANT LEADERS - Pevensey bay medical centre - Interstellar movie questions worksheet - All around my hat ukulele chords - Cell structure and function experiment - Distribute column width excel - Townley grammar sixth form - 142 bonds road lower plenty - CIS450 Discussion Mod 3: - Statistics - Floating point assembly example - Colgate palmolive promotion strategy - Preparation of laboratory reagents - Half wave and full wave rectifier lab report - Co active coaching certification program - Cidr address overlaps with existing subnet cidr: 10.0.0.0/24. - Venn diagram of jupiter and saturn - Free christian biography ebooks - The pedestrian theme essay - Accor strengthening the brand with digital marketing solution