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Wk 1 - Integrated Marketing Concepts Applications Paper

07/10/2020 Client: jwhite211 Deadline: 7 Days

 


Assignment Content



  1. Resource: Integrated Marketing Concepts Applications Grading Guide





    Write a 1,050-word paper that describes the various components of Integrated Marketing Communications (IMC) and how these components relate to building a brand image.





    Select two companies that have successfully integrated some or most of these components into their IMC Plan:


    • Implementation of a digital marketing strategy

    • A successful advertising campaign

    • A viral marketing plan with brand ambassadors

    • Answer the following questions:


    • Did the campaign help the company build or reinforce a brand image (i.e. define the message in the campaign, and describe how the message helped to build the brand)?

    • What is the company's value principle and how does it tie into the branding message?

    • Format your paper consistent with APA guidelines, including any citations for materials used from any websites.



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