Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Wk 2 Discussion

15/10/2020 Client: saeed Deadline: 2 Day

  


Respond to the following in a minimum of 175 words (Use APA Style):


Discuss the different market research efforts. Which effort are the best to use in the IMC planning process? Describe how that effort is the best.


Response: 


Reply to these two students below. Be constructive and professional in your responses. (minimum of 175 words) (Uses APA Style)


Student 1)


There are multiple ways that market research can be conducted. Four ways to conduct the research include: surveys, interviews, focus groups and observation (Grenier, 2019). I think that the best effort to use in the IMC planning process could include any of the above, surveys sound like a go to but to understand how the efforts work each process should be used to understand what the research is needed for. Though with focus groups they lead to understanding more of what a group needs as far as specific marketing terms are used. For instance, doing a survey is a good way to know what the consumers want and with an interview it could go the same way with how observation does. Understanding what the consumers want and need is the basis of knowing how to lead the campaign. “A complete IMC planning process includes the evaluation of potential business market segments as well as consumer market segments” (Clow & Baack, p. 152). This is a good way to understand the IMC planning process and what it includes to make it so that the evaluation goes the way it is needed to.


References:


Clow, K. E. & Baack, D. (2018). Integrated advertising,


promotion, and marketing communications (8th ed.): Pearson.  


Grenier, L. (2019).  How to do market research in 4 steps: a lean approach to marketing research. https://www.hotjar.com/blog/market-research/#4-common-market-research-methods


Reply here: 


Student 2)


In reading these chapters, There are five methods: surveys, focus groups, personal interviews, observations and field trials.


Within which might be the best for IMC Planning process. I dont have a solid one answer. From what I know and have read. Each has their pro's and con's, however, one message seems to be clear with these styles. That is to have a clear message and communication. Their needs to be well thought out planning and communication to participants and staff. A confusing message or communication at any point can confuse a person, attach a wrong response or direct a person to an answer guided within the approach or question.


I think the best effort is the best planned and thought out one for a specific item which could be a different approach for a different product or item.


I know I have been part of a few surveys, interviews, and focus groups that I could remember. Of which, I have had really well planned out ones and have had deluted or misguided ones. I think we all have been approached recently for our political standings and ideas. Have any of them seemed angled or very directed to one side?


Brant Miller


 Clow, K. E., & Baack, D. E. (2017). <i>Integrated advertising, promotion, and marketing communications, (8th ed.). Pearson Education.


Reply here:

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Writer Writer Name Offer Chat

Writers are writing their proposals. Just wait here to get the offers for your project...

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Information visualization and visual data mining - Riverland community legal service - The four general education lenses - Murder at 75 birch dvd - Normal value of differential count - Foolproof breathing without air answers - Acd labs software free download - Management finance - The hero yoshihiko and the demon king's castle netflix - Final paper Proposal - Settlers hut walk namadgi - Paper - Which statement describes a characteristics of block ciphers - Larson and lafasto eight characteristics of effective teams - Membership form format in word - Hourglass workout plan gym - In mexico the expression porfiriato refers to - Best 223 ammo for kangaroos - Research Design & Methodology Part for Research Paper - Community And Nursing (Due 24 Hours) - Secluded private open space definition victoria - Reva rubin maternal role attainment - Ikea case study marketing management - How to open yale safe box - Who am i speech introduction examples - Disaster Recovery - Appeal - Solidworks flow simulation add heat source - An originality report could not be generated turnitin - Feast watson crackle lacquer - Lab charles law datasheet answers - What was the human toll of the great depression - Assignment - Zero plagiarism - Criminal justice mission statement examples - Starting out with visual basic 7th edition programming challenges - How many mls in 5cl - Organ leader and decision - What does the phrase the withered leaves of industrial enterprise - Biological theories of crime - 30.wk1dis - Adsl remote splitter c10100e - Purdue owl semicolon exercises - Short summary of mirror by sylvia plath - English-Jigsaw Instructions - A Doll's House, Acts 2 and 3 - Apple corporate social responsibility report - Booker t washington and web dubois dbq - Chicana leadership the frontiers reader - 15 grand strategies with examples - High-speed rail - Microsoft strategic management - Rent control pros and cons economics - Meaning of the word economic - Www a4esl org vocabulary - My fair lady songs - Crm string workflow utilities - Instituting policies and procedures that facilitate strategy execution - Lattice warehouse bayswater wa - The struggle for democracy 2016 election edition pdf - Deep Seek: Unlocking the Power of Next-Generation AI - Family health assessment part 2 - C++ battleship game - Bloodchild octavia butler discussion questions - How to build a genogram - Discussion (MK) - Performance and productivity standards in housekeeping - Ganga action plan 2 - 5rs framework - Assume that in a particular audit the cpas were negligent - Temporary traffic control zone layouts - Boutique hotel case study - List the levels of biological organization in multicellular organisms - What makes us moral by jeffrey kluger - Statistics - Meridian 1 option 11c - Mass effect 3 kakliosaur fossil - Coefficient of friction lab answers - Megaman lr1204dgv2 wfl 2800k - Taxation - Sales discount is what type of account - Global wine war 2015 new world versus old case analysis - Hola me llamo juan estudiante en la clase de español - A dry cleaner uses exponential smoothing to forecast equipment - Finance - Another word for leach - Singapore food market analysis - Need Disuccion question and response completed - Homework america history 2 - Digital Archive - Voltage divider rule questions - Pave the planet or wear shoes - Fresh fruit broken bodies free pdf - Refer to the real estate data which reports - Static regain method duct design - Cisco avc application list - Future tense in french - BioChemistry - Owll apa referencing - Private Security Industry - Periodic table scavenger hunt pdf - Charity organization society today