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Wk 4 - Product Positioning Paper

15/09/2020 Client: lyjly0 Deadline: 10 Days

 


Assignment Content



  1. Write a paper of no more than 1,050 words to explain how the consumer of your target company ("client" - Nordstrom) from Week 1 is influenced during the decision-making process by targeted product positioning. The paper must address the following:


    • Research the product positioning of similar products to determine the best positioning for your client's product, and explain your findings.

    • Recommend a product positioning strategy, and explain why the strategy selected is the optimal choice.

    • Explain how the promotional strategies are expected to influence consumer decision-making within the targeted market group.

    • Discuss how environmental factors, cultural differences, and reference groups have an impact on the positioning.

    • Format your paper consistent with APA guidelines.



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