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Ober / Newman Business Communication: In Person, In Print, Online 8e
Current, fast-paced, & interesting – Just like business itself.
The business world is evolving rapidly, and you deserve a textbook that keeps pace. Business Communication: In Person, In Print, Online presents innovative content that refl ects the variety of communication technology used in today’s workplace. The text moves beyond describing new media to helping you use social media and other emerging communication technologies. With engaging examples and an innovative, visual format, this edition grabs your attention and makes you want to read.
Business Communication: In Person, In Print, Online, 8e
• Refl ects how people communicate in business today.
• Illustrates principles with current, real-world examples.
• Engages readers with creative visuals and an accessible writing style.
• Reinforces learning and promotes skill-building with a variety of online resources.
Business Communication: In Person, In Print, Online
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Copyright 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
Refl ects How People Communicate in Business Today
Business Communication: In Person, In Print, Online prepares you for challenging situations you will face in the digital workplace. Effective, accurate written and oral communication skills are still paramount. But in today’s competitive business environment, you need to be more than a successful communicator; you need to use communication to differentiate yourself.
Prepares You for Today’s Digital Workplace