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Writing assignment

21/10/2020 Client: mmm78901 Deadline: 7 Days

Marketing Plan - Part 2: Situation Analysis



  1. SWOT Analysis

    • Create a table that identifies the company’s internal factors (strengths and weaknesses) and external factors (opportunities and threats).

    • Internal factors can include: management, offerings, marketing, personnel, finance, manufacturing, and R&D

    • External factors can include: Consumers, social issues, competitive environment, technological developments, economic trends, and legal/regulatory environment.



  2. Industry Analysis

    • This section should begin with an overview of the industry in which the company operates.

    • Include a competitors analysis to demonstrate your understanding of the competitive marketing strategies being used



  3. Customer Analysis

    • Satisfying customers and providing value to them is why the organization exists. This section should address who the company’s target customers are/will be.

    • Include information about market segmentation and targeting.



  4. Reflection

    • How has this assignment helped to prepare you for more responsibility in your current position or a position you’d like to have in the future. (2 paragraphs)



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