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Wall Street Journal Quiz

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Below is the Article links and First Quiz

BMW Is the Hybrid of Car Manufacturers

https://www.wsj.com/articles/bmw-is-the-hybrid-of-car-manufacturers-11573053402

The Key to Electric Cars Is Batteries. One Chinese Firm Dominates the Industry.

https://www.wsj.com/articles/how-china-positioned-itself-to-dominate-the-future-of-electric-cars-11572804489

Microsoft Ramps Up Battle Against Amazon in Cloud War

https://www.wsj.com/articles/microsoft-steps-up-push-to-dominate-hottest-segment-of-the-cloud-11572876001

Beauty Giant Coty Tries On a Smaller Size

https://www.wsj.com/articles/beauty-giant-coty-tries-on-a-smaller-size-11572874045

1 )Coty managers say their firm has floundered since acquiring dozens of beauty brands from Procter & Gamble. The reason, they says, is that Coty

Top of Form

· A tried to do too many things at one time.

· B paid far more for these brands than they were worth.

· C lacked the international sales channels to market such brands.

· D saw these brands lose value when consumers realized they were no longer made by Coty.

· E failed to communicate the strategic logic of these acquisitions to key stakeholders.

Bottom of Form

2 )The current strategy of Coty is actually to shrink.

Top of Form

· A True

· B False

Bottom of Form

3 )Microsoft aims to outflank cloud-computing rival Amazon.com by targeting

Top of Form

· A government agencies.

· B big international customers, especially in China.

· C small businesses that have balked at sharing their data in the cloud.

· D big businesses that have long hesitated to shift their data to the cloud.

· E high-tech companies wanting free hosting in exchange for allowing analysis of their data by Microsoft.

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4 )Microsoft was actually the pioneer of cloud-based hosting until Amazon’s cloud unit, known as AWS, grabbed market leadership away from Microsoft.

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· A True

· B False

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5 )Contemporary Amperex Technology Ltd., known as CATL, has modeled itself after

Top of Form

· A Google.

· B Huawei.

· C Tim Cook's Apple.

· D Jack Ma's Alibaba.

· E Masayoshi Son's SoftBank.

6 )CATL benefits from the fact that China is by far the biggest electric vehicle market.

Top of Form

· A True

· B False

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7 )To manage the transition to battery technology in automobiles, BMW has selected a strategy of

Top of Form

· A keeping labor costs down.

· B dominating battery production.

· C defining key industry standards.

· D remaining the first-mover at all costs.

· E trying to keep all its technological options open.

Bottom of Form

8 )Oliver Zipse, the new chief executive of BMW, quickly announced a sharp U-turn in the strategy of the German car maker.

Top of Form

· A True

· B False

This is the second Quiz