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objectives for this session

1 To provide an overview of Coursework 1

2 To outline how to structure the assignment

3 To deal with key questions and queries

Key Dates and Information

Worth 10 per cent of your final mark

Plan (not draft) suggestion: w/c 02/03/2020

Turnitin submission date: 12/03/2020 via Moodle. 11:59am

Coursework 1

Academic

Practical Skills

Knowledge and understanding of key business terms (20%)

Application to a specific case study or situation (25%)

Analysis of data, and key business concepts (25%)

Evaluation of results and key business concepts (20%)

Ability to reference and support arguments using a bibliography (study skills) (10%)

Time-management

Effective written communication

Report-writing

Testing your ability to show a range of skills

Coursework 1

Testing syllabus areas:

Section B: The Business Legal Structure

Section E: Marketing Segmentation

Section G: Marketing Mix

The Task

In this task you are required to produce a report of 1,250-1,500 which advises Peter, Simon and Will about their proposed business.

The report

As an Advisor you will be giving your opinion to the three friends suggesting the most appropriate legal structure that they should use.

The report must

Include the following headings:

Franchise v Non – Franchise

Legal Structure

Market Segmentation

Suggested report structure:

Introduction

Franchise v Non – Franchise

Legal Structure

Market Segmentation

Conclusion

Bibliography

Appendices

1. Introduction

Give an overview of what will be discussed in the report.

2. Franchise v Non–Franchise

You should show a clear understanding of the concepts of:

Franchise business v Non-Franchise business set-up. (K)

Your answer should be clearly rooted in issues related to a health club/gym/fitness centre (P)

The advantages and disadvantages of franchises v non-franchise business setup should be explain to Peter, Simon and Will. (A)

2. Legal Structure

A clear understanding of the following concepts should be shown:

Partnership v private limited companies.

A discussion on the advantages and disadvantages for Peter, Simon and Will of partnership and private limited company should be discussed. (A)

4. Market segmentation

You could show a clear understanding of market segmentation. (K)

You should explain the benefits of market segmentation and how these might influence at least two elements of the marketing mix for the proposed health club business. (A)

5. Conclusion

You should be able to make a supported recommendation :

As to which legal structure is best for the proposed business.

e.g. ‘I think that the most appropriate method for business set-up is buying a franchise because …………….’, or ‘The best legal structure for the business is ……………. because …………….’ (E).

5. Conclusion

You might question the need for more information that was not given in the case study.

For example, how will the three friends finance the business, will they employ managers for the health club, or do they intend to be hands-on.

In making your recommendation you might briefly explain why some legal structures are not appropriate.

4. Bibliography / references

Include a range of sources, well-referenced. (the main body of the assignment needs to match the list at the end of your work.

Examples include:

Textbooks

Business Studies websites i.e Tutor2u

Journals

5. Appendices

Optional

Any further information which you would like the reader to consider and look at.

Not included in your word count.

Not to be used to extend the word limit.

the strongest answers will ….

Be very well structured.

Contains clear knowledge and understanding, analysis and evaluation of relevant Business Studies concepts and techniques.

Show application issues relating to a health club/gym/fitness centre.

Have a clear conclusion.

Have accurate referencing and a detailed bibliography.

Include a range of appropriate sources of research (not Wikipedia or not Investopedia)

Presentation Style

Use font size 12 (no larger)

Use double spacing

Include your name, group and student number on a front sheet (see Moodle).

Plagiarism, Collusion & Subcontracting.

Plagiarism is the using of someone else’s work or ideas and submitting it as your own. This can be from the internet, books or other sources.

When you use any sources to gain ideas, reference them clearly in your essay and in your bibliography.

Collusion means working together and handing in the same work.

Students found colluding will be penalised.

Plagiarism, Collusion & Subcontracting.

Plagiarism is the using of someone else’s work or ideas and submitting it as your own. This can be from the internet, books or other sources.

When you use any sources to gain ideas, reference them clearly in your essay and in your bibliography.

Collusion means working together and handing in the same work.

Students found colluding will be penalised.

Plagiarism, Collusion & Subcontracting.

Subcontracting occurs when students asks someone else to complete their course.

All forms of cheating have consequences.

Penalties can include receiving zero (0) for the entire assignment, and being reported to NCUK. (Refer to student handbook for NCUK penalties).

The Turnitin software is able identify work that has been copied.

Note on Sources

Use a range of academic sources including textbooks, academic journals and websites – not Investopedia!

If you use any sources to gain ideas, reference them clearly in your essay and in your bibliography

You can discuss your ideas with others, but this must be your own work, written in your own words.

Support Available

Your tutor can have a look at your report plan (not a draft)

w/c 02/03/2020.

Don’t leave it too late!

Turnitin submission date: 12/03/2020 at 11:59am via Moodle.

https://vle-manwec.my-into.com/mod/turnitintooltwo/view.php?id=43536

Preparation

Before you write anything, make sure you:

Read the assignment brief.

Think about what should be included in your report.

Prepare a plan.

Write your report.

Read your report and check that it is correct before you upload it to Turnitin.

Submission checklist. Have you :

Included a front sheet with your name and IM number.

Used your assignment brief to check you have included everything that is required.

Re read your report.

Used a range of academic sources including textbooks in the LRC or using Open Athens? Websites

Turnitin

Work can be submitted to Turnitin more than once.

However a 24 hour window must be given.

If the same work is submitted before that time frame it will show as 100% plagiarised.

Do not wait until the last minute to submit your coursework.

IFP Business: Coursework 1 Intake 1 2019/20 Workshop

Finally………

Any questions?