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Xiaomi case (First file attach) and related readings, your reactions and thoughts, including rise of Caogen culture after Deng’s reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi’s innovation process.
As you read focus on Xiaomi and its culture (“value network”) and business model, and the related readings, including rise of Caogen culture after Deng’s reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi’s innovation process. Also try to find out who else is now competing with Xiaomi and how is their business model different.
Xiaomi, Caogen, Social Media, And The Future Of Innovation
Can Innovation Be Crowd-Sourced?
Is The “Shifting Basis Of Competition” Shifting Again In The Smartphone Field?
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•Discuss Xiaomi and its Innovation Culture
–Formal case Xiaomi :The Rise of a Chinese Indigenous Competitor (2015)
–“Xiaomi, Not Apple, Is Changing the Smartphone Industry” (HBR, October 2014).
–Kean and Zhao, “Renegades on the frontier of innovation: the shanzhai ji “grassroots” culture of Shenzhen, China”. long article, so you may skim. But you will learn recent Chinese economic history.
–“When Customer Become Fans” (MIT Sloan Management Review, 2016).
–Xiaomi’s “Social MediaBusiness Model” (skim this research article).
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