YUSHAN BICYCLE QUESTIONS
1. What is the motivation behind Yushan’ expansion abroad?
2. How effective is it achieving its international strategy?
3. What do you think of James Hamilton’s objectives for Yushan Australia/
4. How well do they fit Yushan’s internationalization strategy?
5. What is the source of Yushan’s financial shortfall and oprating problems?
6. How should Zonghan and Hamilton resove their diiferences?
7. What actions should they take to improve Yushan’s performance?
CASE BRIEFS
You are responsible for reading and analyzing every case, answering all the questions above. For the assigned case you should prepare a case brief of about 750 words. Do not repeat what it in the case, please directly answering the questions in essay formate, not by separate bullet points.