Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Zappos case study

17/03/2021 Client: saad24vbs Deadline: 2 Day

Zappos: Delivering Customer Satisfaction *

INTRODUCTION

Can a company focused on happiness be successful? Zappos, an online retailer, is proving it can. The company’s revenue grew from $ 1.6 million in 2000 to $ 1.64 billion a decade later. Tony Hsieh, Zappos’ CEO says, “It’s a brand about happiness, whether to customers or employees or even vendors.” Zappos’ zany corporate culture and focus on customer satisfaction has made it both successful and a model for other companies.

This case examines how Zappos’ focus on stakeholder happiness contributed to its success. First, we examine the history of Zappos, its core values, and unique business model. Next, we analyze the company’s corporate culture and how it influences its relationships with employees, customers, the environment, and communities. We then look at some of the challenges the company faced and how it plans to move into the future.

HISTORY

Nick Swinmurn founded Zappos in 1999 after a fruitless day spent shopping for shoes in San Francisco. After looking online, Swinmurn decided to quit his job and start a shoe website that offered the best selection and best service. Originally called ShoeSite.com , the company started as a middleman, transferring orders between customers and suppliers but not holding any inventory (a “drop ship” strategy). The website was soon renamed Zappos, after the Spanish word for shoes (zapatos).

In 2000, entrepreneur Tony Hsieh became the company’s CEO. Hsieh, 26 at the time, was an early investor in Zappos, having made $ 265 million selling his startup company to Microsoft in 1998. Hsieh was not initially sold on the idea of an Internet shoe store, but he could not help but become involved. After becoming CEO, Hsieh made an unconventional decision to keep Zappos going, even selling his San Francisco loft to pay for a new warehouse and once setting his salary at just $ 24.

Zappos struggled for its first few years, making sales but not generating a profit. The dotcom crash forced Zappos to lay off half its staff, but the company recovered. By the end of 2002, Zappos had sales of $ 32 million but was still not profitable. In 2003, the company decided in order to offer the best customer service, it had to control the whole value chain—from order to fulfillment to delivery—and began holding its entire inventory. Zappos moved to Las Vegas in 2004 to take advantage of a larger pool of experienced call center employees. The company generated its first profit in 2007 after reaching $ 840 million in annual sales. Zappos started to be recognized for its unique work environment and approach to customer service.

In 2010, Amazon bought the company for $ 1.2 billion. Although Hsieh rejected an offer from Amazon in 2005, he believed this buyout would be better for the company than management from the current board of directors or an outside investor. Amazon agreed to let Zappos operate independently and keep Hsieh as CEO (at his current $ 36,000 annual salary). Hsieh made $ 214 million from the acquisition, and Amazon set aside $ 40 million for distribution to Zappos employees. After the acquisition, the company restructured into 10 separate companies organized under the Zappos Family.

CORE VALUES

Zappos has ten core values that guide every activity at the company and form the heart of the company’s business model and culture.

•Deliver WOW through service.

•Embrace and drive change.

•Create fun and a little weirdness.

•Be adventurous, creative and open-minded.

•Pursue growth and learning.

•Build open and honest relationships with communication.

•Build a positive team and family spirit.

•Do more with less.

•Be passionate and determined.

•Be humble. 1

Zappos’ core values differ from those of other companies in several ways. In addition to being untraditional, the core values create a framework for the company’s actions. This is exemplified in the company’s commitment to their customers’ and employees’ well-being and satisfaction.

ZAPPOS’ CUSTOMER-FOCUSED BUSINESS MODEL

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Assignment Hut
Math Guru
Accounting & Finance Master
Top Grade Essay
Exam Attempter
Homework Master
Writer Writer Name Offer Chat
Assignment Hut

ONLINE

Assignment Hut

I have read and understood all your initial requirements, and I am very professional in this task.

$83 Chat With Writer
Math Guru

ONLINE

Math Guru

I will cover all the points which you have mentioned in your project details.

$96 Chat With Writer
Accounting & Finance Master

ONLINE

Accounting & Finance Master

I have read your project details. I can do this within your deadline.

$30 Chat With Writer
Top Grade Essay

ONLINE

Top Grade Essay

Give me a chance, i will do this with my best efforts

$33 Chat With Writer
Exam Attempter

ONLINE

Exam Attempter

You can award me any time as I am ready to start your project curiously. Waiting for your positive response. Thank you!

$85 Chat With Writer
Homework Master

ONLINE

Homework Master

I have read and understood all your initial requirements, and I am very professional in this task.

$46 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Samsung supply chain management ppt - Your competitive intelligence team is predicting that the - Answer few questions after watching a video about sea turtle - Julian secret agent comprehension questions - Michiko kakutani harry potter review - Answer these questions - American express investor day presentation 2019 - Bulky waste collection act - Social cognitive career theory - Dorothea orem nursing theory - Why was john bender in detention - Tidal river campground map - French Revolution have on terrorism - 3 short essays - Continuous quality improvement worksheet hcs 451 - Cj industries and heavey pumps case study answers - Security infrastructure design document example - Discussion - Proactive caller - Defect report template doc - Nissan banzai veracruz rafael cuervo - What are mid shots used for - Gcse biology revision notes pdf 9 1 - Measuring the speed of light with chocolate - Similarities between freud and jung theories of personality - What does the term imvic mean - Antique brick identification charts - From Slavery to Freedom - How to find the area of a kite - Dibels oral reading fluency benchmarks - Comparison of Research Articles - Chlorofluor mouth rinse reviews - Hcpc social work cpd - The leadership experience 7th edition chapter 1 - Discussion: Effects of Pre-Deployment, Deployment, and Post Deployment on Families-6212-wk5Dis - Te whare tapa wha - Essbase report script level 0 - Jorge luis borges the gospel according to mark - Apprentice tool allowance qld - Elite nurse aide training - Week 1 Post - What is stride threat model - Sociology of Everyday Life - North sydney bus depot - Tm 11 5820 1500 13&p - Public speaking demonstration speech outline - Contactor relay wiring diagram - Eric foner give me liberty volume 2 pdf - Dimplex storage heater instructions - Experiment 2: diffusion - concentration gradients and membrane permeability - What does montag do right before he enters the river - Electronic components list and symbols pdf - Discussion - Microeconomics problems and applications solutions - Why we use phenolphthalein as indicator - Fry housing trust bromsgrove - Use case diagram for student registration system - Why do poets use repetition - What is your ideal leader - Carrick neill golf club members insurance - Week 2 Assignment - Uncle tom's tavern t shirt blues brothers - Workplace transport safety checklist - Brisbane city council small lot code - Research Paper - Disneyland paris financial report - How to find second minimum value in list python - Economics - What is all summer in a day about - Hydronic heating pipe size - Redox titration of fe2+ with kmno4 - Elec1111 course outline 2020 - French and raven power - Oh my darling clementine history - Purple wifi supported hardware - Health policy journal 2 - Cengage Quiz Due Today by 11:00 pm. - Friends of the irish environment - Absolute wbc count formula - Virtual security cloud lab access - Sal and richard prank calls chinese confusion - Richard zachariah sarah hyde - Horus and jesus parallels - Retrospective analysis of personality - Court observation report format - Evaluate paper - Equivalence at word level - Security architecture 9 - Urgent - Poole bay methodist circuit - Discussion - Hierarchy chart programming - 48 shades of brown teaching resources - Economy Quiz - 5 sentences about doll in english - Explain what the barriers are to interpersonal communications - Komodo dragon population graph - Two Articles with Annotated Bibliography with new APA 7 format on the topic - Biblical definition of leadership - Colonial figure skating club