Zappos culture book 2019 pdf

Zappos And Lululemon

Question 1:

From your readings in Chapter 11, please review the Case Study on Zappos: Taking Steps towards Maximizing Stakeholder Satisfaction. After your review of the video case study, please post a summary on your thoughts about the case study. Please correlate your thoughts to the readings from the chapter and one peer-reviewed article from the GU library.

Please provide 1-2 examples to support your viewpoints that other learners will be able to assess and debate within our weekly discussion forum.

Question 2:

From your readings in Chapter 12, please review the Case Study on Lululemon: Turning Lemons into Lemonade. After your review of the video case study, please post a summary on your thoughts about the case study. Please correlate your thoughts to the readings from the chapter and one your personal ethics assessment results. You are encouraged to share some specific examples of your assessment results to support your opinion. However, if you would like to keep your results private, you can speak to your results in general terms.

Please provide 1-2 examples to support your viewpoints that other learners will be able to assess and debate within our weekly discussion forum.

https://ng.cengage.com/static/nb/ui/evo/index.html?deploymentId=5835051934529006900868413293&eISBN=9781337614467&id=1034289167&nbId… 1/1

Chapter 11: Zappos: Taking Steps toward Maximizing Stakeholder Satisfaction: 11-6 Zappos Insights Book Title: Business Ethics: Ethical Decision Making and Cases Printed By: Toure Williams (taaw_15@yahoo.com) © 2019 Cengage Learning, Cengage Learning

11-6 Zappos Insights The Zappos business model is so successful the company offers tours and workshops. Its three-day culture camp costs $6,000 and teaches participants about the Zappos culture and how to develop their own successful corporate cultures. The company also created Zappos Insights, an online service that allows subscribers to learn more about Zappos’s business practices through blogs and videos. These programs have high profit potential for the company because they are built on what Zappos already does best.

Chapter 11: Zappos: Taking Steps toward Maximizing Stakeholder Satisfaction: 11-6 Zappos Insights Book Title: Business Ethics: Ethical Decision Making and Cases Printed By: Toure Williams (taaw_15@yahoo.com) © 2019 Cengage Learning, Cengage Learning

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