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Instructions
a. Title page
b. A table of content
c. Footnotes-you must link your analysis to the materials/concepts in the book. Footnotes must include page numbers.
d. The main body of the assignment should be 3 to 5 pages in length double-spaced. Use headings, sub-headings, bullets, etc. liberally for cleaner organization and a friendlier reading.
Read the Case "The Walt Disney Company: Its Diversification Strategy in 2012?" and perform the following analysis:
(This case is not in your textbook. You can access the case attached (it is also in the course materials tab for Module 3)).
What is the Walt Disney Company's corporate strategy? (20 pts)
What is your assessment of the long-term attractiveness of the industries represented in Walt Disney Company's business portfolio?(20 pts)
What is your assessment of the competitive strengths of Walt Disney Company's different business units? (20 pts)
What does a Nine-cell Industry Attractiveness/Business Strength Matrix for Walt Disney Company look like? (20 pts)
Evaluate the financial and operating performance of the Walt Disney Company. (20 pts)
Chapters 8 in your textbook provide detailed discussion of the topic/tool (Portfolio analysis) that you would need to know in order to complete this assignment.
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