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Case Study from Chapter 3: Nike Becomes Technology Company
Provide a one-page summary identifying major issues.
Answer Case Study Questions 1 through 3 at the end of the case study. **
Discuss five moral dimensions of the information age as they pertain to Internet tools and technologies such as the iPad (refer to Chapter 4).
Discuss the issue of privacy in activity trackers. What are some of the ramifications of data sharing?
Case Study Questions:
1. Evaluate Nike using the competitive forces and value chain models.
2. What competitive strategies are Nike pursuing? How is information technology related to these strategies?
3. In what sense is Nike a "technology company"?
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