In the market of Kuwait, the high class people are more likely to buy the sports car. It is quite obvious that the sports cars are very luxurious product and only the rich people can afford to have a sports care.What are they buying, exactly, when they buy?        The buying motivation …

        Summing up the discussion it can be said that the consumer makes an identification of alternatives depending upon his financial and psychological levels. In this stage, the consumer of the Sports car basically compares, contrasts, and evaluates the accessible alternatives by using different criterions as these criterions change with person-to-person. …

        There is a lot of information that we get from the interview question asked from 4 different respondents concerning the customer’s behavior towards the buying of the sports cars in the city of Kuwait. From the interviews conducted by the respondents it is evaluated that the high class people are …

        The field in which the research is conduct is the sports cars and the customers buying behavior towards the sports car in the Kuwait. The decision making process of the customers have a lot of influence in the buying process. The buying behavior of the customer towards the products is …

        In this paper the behavior of the sports car customers is analyzed and interview from four of the customers in also conduct in order to get an idea about the potential customers behavior in the market of Kuwait. In this paper primary and secondary research used to investigate on the …

            In this paper we are going to discuss about the customer behaviour in terms of using the sports cars in people of Kuwait. In this paper we have conducted the idea in order to get the views of people regarding the use of sports cars of people in their regular …

        Caterpillar organization is one of leading manufacturing business of construction and mining equipment. They prepare the natural gas and diesel engines, gas turbines and the diesel-electric locomotives. They are the best providers of these products and serve qualitatively throughout the products they provide. Caterpillar also operates the clothes and shoes …

        Source attractiveness is another dimension of source credibility and is defined as the extent to which the recipients of information consider the source appealing (Teng et al., 2014; Kiecker & Cowles, 2001). Source attractiveness considers the source's perceived social value, including physical appearance, personality, social status, or similarity to the …

        Expertise can be defined as "the perceived ability of the source to make valid assertions" (McCracken 1989, p. 311). It describes the extent to which the source is able to provide valid information (Hovland et al., 1953). This extent can be determined by assessing source’s aspects, such as such as …

        Trustworthiness is defined as "the perceived willingness of the source to make valid assertions" (McCracken 1989, p. 311) and relates to the consumer’s belief that the information source delivers a message in an objective and honest manner (Ohanian, 1991). Trustworthiness can be seen as the perceived motivation of information source …

        Comprehensiveness refers to the completeness of the information (Cheung & Thadani, 2010, p.335), which implies that the information is understandable and informative and has sufficient breadth and depth (Rabjohn et al., 2008, p.4; Teng et al., 2014, p.748). According to Money et al. (1998), the need to obtain detailed knowledge …

            According to Bailey & Pearson (1983, p.542), relevance refers to “the degree of congruence between what the user wants or requires and what is provided by the information products and services”. It refers to what the user needs to evaluate a product and the information included in an online review …

        Theory of Reasoned Action and Theory of Planned Behavior  The persuasive communication is used as a strategy to change behavior and, therefore, it has been studied by behavioral scientists. The source of communication is one of the factors that may generate communication effects and change beliefs, attitudes, intentions, and behavior …

        TAM also has a number of constraints and limitations. One major limitation is that the information from TAM about ease of use and usefulness tend to be a little too general, for example, providing insights like a system was easy to use without identifying other issues that enable system use  …

        Apart from these empirical studies validating the applicability of TAM, scholars have studied the theory itself and shown that TAM has a higher predictive power compared to other technology acceptance models (Hong et al. 2006). TAM has been validated in a variety of technology adoption studies in diverse settings. With …

    Introducing TAM, Davis et al. (1989) stated that:  “The goal of TAM is to provide an explanation of the determinants of computer acceptance that is general, capable of explaining user behaviour across a broad range of end-user computing technologies and user populations”.  (Davis et al. 1989, p. 985).    While Davis (1985) …

        Innovation diffusion theory focuses on the behaviour of uncertainty reduction among potential adopters when technological innovations are introduced (Rogers 1983). IDT measures the level of technology acceptance by examining the overall innovation decision process in the adoption of a technology across various categories of adopters on the basis of the …

            One of the main concerns expressed in the academic literature is related to the risk perceived by customers when buying a specific good, both in traditional shopping and in online environments. Consumer behavior involves risk since any action of a consumer will produce consequences that he or she views with …

        Shackel (1991) described usability as a system’s capability to be used by humans effectively and easily. His idea of an acceptable system is one that satisfies its users’ requirements for utility, usability, and cost. Usability may be seen as a combination of the following goals: effectiveness, efficiency, safety, utility, learnability, …

        Nowadays the influencers play a very important role, and at the same time their recognition is fast growing (Scoble & Israel, 2006) due to them offering synthesized information in various forms and functionality (Akritidis, Katsaros & Bozanis, 2011). The main factors defining the consumer’s propensity of being influenced by a …