M12 Sales Pitch Mini Speech
TIME LIMIT: 1-2 Minutes
OBJECTIVES:
1. To practice using Monroe’s Motivated sequence.
2. To practice using positive and negative motivational appeals.
INSTRUCTIONS:
Choose a real or fictitious product or service to sell to the class (e.g., lighted tennis shoes, electric ear muffs, battery-powered nose warmers, internet dating services, robot-cleaning services, alcohol-powered cars, colored peanut butter, a planetarium laser show, a concert, a local health spa membership, or an outdoor adventure center activity).
Prepare a short 1-2 minute sales pitch speech that includes all 5 steps of Monroe’s motivated sequence: Attention, Need, Solution, Visualization, Call to Action. (Read about the motivated sequence in Chapter 16 Chapter 16 Interactive PowerPoint (Links to an external site.)Links to an external site.
on pages 321-322 in your text.) Use strong positive and negative motivational appeals based on Maslow’s Hierarchy of Needs (read the Persuasive Supplemental handout in Learning Activities in Module 11).
EXPECTATIONS & EVALUATION CRITERIA:
1. Be sure each part of the motivated sequence is covered and that you use motivational appeals based on Maslow’s Hierarchy of Needs.
2. You will NOT need to complete a preparation outline for this speech, but DO prepare and submit a speaking outline with key words to jog your memory while delivering your speech. Attach this with your video in Connect. If you complete the worksheet on the next page, you can use this as your speaking outline and submit it with your video.
3. Practice your speech several times so you know it well and know it fits the time requirements.
4. Your classmates will serve as your audience for this speech. (no need to gather one)
5. You should be standing up while delivering this speech and your camera shot should be from your waist up. Make sure we can hear you well, that there is adequate lighting to see you, and that your environment is free of distractions while you record your speech.
6. Have FUN with this assignment. Feel free to make things up and be silly. The point of the exercise if for you to become familiar with Monroe’s Motivated Sequence and motivational appeals before you deliver your formal Persuasive speech.
M01 Current Event Mini-Speech
Pay close attention to the following elements in this Practice Video: Lighting: can we see you clearly, no shadows on your face, etc. Audio: can we hear you clearly, microphone not too far away, etc. Framing: are you centered in the camera frame, a waist-up shot, etc. Noise: no background distractions, either visually or audibly Camera: was it "still" while recording, not zooming in or out, etc.
TIME LIMIT: 1-2 Minutes
OBJECTIVES:
1. To practice organizing and preparing a speech.
2. To practice delivering a speech using manuscript reading and extemporaneous delivery styles.
INSTRUCTIONS:
The Current Event Mini Speech is a 1-2 minutes speech in which you will summarize a current event. Select a news story which is of particular interest to you from any local or national newspaper, online news source, or news magazine. Plan to develop and organize your mini speech using the following outline:
Introduction: State your name and the name of this speech (Current Event Mini-speech). Identify the title of the story, the date, and the source of the article. Describe the theme of the article in one sentence (what the story is about). READ THE FIRST SENTENCE OF THE ARTICLE.
Body: In about three points or so tell us what the article is about. Focus on communicating with your audience the essentials of the story. (Here you are practicing extemporaneous delivery – you should know what you want to say and refer to your notes only occasionally. Look up at us and talk to us like you’re telling a friend about an interesting story you came across.)
Conclusion: Explain why this story caught your attention, why you think it is important, and if appropriate, if you agree or disagree with the story.
EXPECTATIONS AND EVALUATION CRITERIA:
1. Choose your article from any reputable news source. Prepare your presentation by jotting down notes that fit each part of the speech described above. Next, read over your notes and determine what will fit in the 1 to 2 minutes time limit. On an index card (5” x 8”), write down key words to jog your memory while delivering your speech. Practice your speech with your cards so that you know it well and know it fits the time requirements.
2. You will NOT need to gather your own audience for this speech. You will record your speech and submit your video in IvyLearn for your classmates to watch (See Guidelines for Recording and Submitting Speeches). Try to speak conversationally and loud enough so all can hear you, and look at your audience (the camera). SMILE. Glance only occasionally at your notes.
3. You will receive up to 25 points for completing the Current Event mini-speech.