Age of calamitous loyalty vendor

Assignment 3 – Part C: Your Marketing Plan

Attached Files:

File MKT500 Template Part C Assignment 3 and APA Notes.docx (39.579 KB) (Attached)
Assignment 3: Part C: Your Marketing Plan

Due Week 9 and worth 280 points

For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan.

Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.

Instructions

Create the third part of your marketing plan:

Describe or list the feedback you received on Part B of Your Marketing Plan. Explain how you will use the feedback to improve your plan. (Feedback attached)
Develop the company’s pricing and distribution strategy.
Develop the integrated marketing communications plan most relevant for your product / service and audience. Develop your message strategy. Develop your media strategy.
Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience.
Develop your online and direct marketing plan most relevant for your product / service and audience.
Develop your social responsibility/cause related marketing plan most relevant for your product / service and audience.
Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service.
Note: Wikipedia and other websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:

2. Evaluate marketing strategies used to create/communicate customer value.

d. Analyze integrated marketing communications and its relationship to advertising strategy.

3. Create an effective marketing plan.

a. Develop recommendations based on market analysis and strategy.

c. Develop dynamic strategies for competing.

d. Develop branding strategies for new products or services.

e. Develop pricing strategies and distribution channels for products or services.

f. Develop a fully integrated marketing communications plan for products or services.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here. (Rubric attached)

Assignment 2

Hi, THIS IS YOUR FEEDBACK, USE IT TO COMPLETE WEEK 9 ASSIGNMENT 3

You earned a grade of F on your assignment (59%). This plan has a good foundation, but there are several areas needing more detail and explanation. Please review my feedback.

Dr. Hailey

Did not address feedback.

Brand Strategy - completely missing all elements.

Brand name – why? What does it mean? Brand logo – what is it, why does it work?; Brand slogan, should be short, emotional, and memorable - "Just Do It" or "A diamond is forever"; Brand extension – what is a natural fit to grow your brand and company?

Target Market

Your target markets are too broad. Considerations should be: age, lifestyle values, attitudes, wants and needs, gender, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc.

This section is worth 48 points, more thorough rationale for your targets along a good section for scholarly references to substantiate your position.

Positioning Statement and Perceptual Map

Missing the positioning statement. No map was provided (what was provided was not a perceptual map - see textbook). Did not submit a statement that depicts your position. No competitor analysis.

Consumer Behavior

Missing tying in consumer behavior with brand name, slogan, brand extension, and positioning statement.

Incomplete reference list. Missing important information to exhibit quality.

References and citations formatting: https://owl.english.purdue.edu/owl/resource/560/03/

Please use the templates EXACTLY as provided in assignments and announcements. Don’t change bolding or add spaces, etc. The templates are APA formatted, has all the elements needed that matches the rubric, and has tips so you gain the most points.

I appreciate you taking the time to review my feedback. Remember, if you have any questions or concerns, please email me at victoria.hailey@strayer.edu .