Briefly providing the contextual background of the leader. This will contain the person’s background. This is how I want your paper turned in. Your audience is someone like your roommate – intelligent, educated, but has NO IDEA what the case study is about.
This is generally one paragraph, but two or three may be fine. The easiest way to explain this section is to think of it like an abstract or introduction. This section, if written properly, can actually act as the abstract for this paper. It will, in a sense, set up the rest of the paper, which is the review of the case, analysis, recommendations, and the summary and conclusions sections. Cite authors. You should NOT write “According to his book” as your reader has NO IDEA who or what is that. Instead, use “According to Gamble, Peteraf, and Thompson (2018), ...” In this section, you will let your reader know what will be covered in your paper.
If there is a second paragraph, it will look like this. This is difficult for many to get used to and takes practice. The paper should be written in third person narrative, but for this paper, the first person will be accepted. You will NOT use the first person plural, “we,” or the second person. One other note: an organization is an “it,” not a “they.” Remember that when you use pronouns describing an organization.