Apple airpods demographics

o Segmentation and Targeting. o Discuss what segmentation approaches would be used to derive potential segments o Once the potential segments are derived, discuss what criteria for evaluating the segment attractiveness have been used to select the final/chosen segment(s). Clearly substantiate the criteria that you have chosen and use available statistics on market size, market growth and etc. o How will you target the chosen segment(s) and what targeting strategy will be used and why? References and Writing Style References Proper references are required for the final project. This includes in-text citations in the body of the paper where necessary and a list of references at the end of the paper. All references are in APA format. You can use referencing feature from Microsoft Word. Please follow this link: https://support.office.com/en-us/article/Create-a-bibliography-17686589-4824-4940-9c69342c289fa2a5 (if this link is no longer valid, use Google to search for the topic) You do not need to and do not quote from the textbook that is being used for this semester, as I am your target audience! Using References Do not string together references and let them overshadow your writing!!! References are used strategically to strengthen your arguments. You should develop your ideas and supporting arguments first, and then insert appropriate in-text citations to reinforce your ideas. Writing Style The final report should be written in formal writing style. The formal and impersonal nature of reports can be achieved by avoiding certain types of language such as slang terms and contractions (didn't, won't etc) as well as strong expressions of opinion and attitude. Contractions are reserved for quotes only. In addition, the use of the passive voice (were specified, it is suggested, and etc) allows writers to foreground what was done, rather than who did it, thus making the writing less personal. A more objective, impersonal tone is achieved through the use of formal and impersonal language. Some examples of expressions you may use in your report include: This research indicates... The results suggest... Conclusions that can be drawn are.. The company decided to… The product was created to… The target customers are… Based on the segmentation approaches, the potential segments are… The following recommendations are made... Format for Effective Writing: