Assange iq

Title: PowerPoint Presentation For Sales And Marketing

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Date: 09/16/19

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Marketing review

Despite of it being new in the market it have the following market reviews:

The size of the market for Vitamin water in USA is estimated to be 22%

The market growth for the brand always ranges from 40% on estimated yearly basis

The leader player in the market for the new brand in USA is red bull with almost constitute 60% of the market share.

Today youths’ are the targeted market for the new brand based on the fact that they are faced with a lot of responsibility

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It is very important to review the marketing review for the new brand at least once or twice in a year. This act really helps an organization to meet its objectives and marketing activities that firmly fits an organization. If the business operations do changes frequently setting more interval frequent review will definitely help the product to be stabilized in the market.

Competitor analysis

Coca cola – 25%
Pepsi – 10%
Red bull – 60%
Other – 5%
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For the new brand to prosper and do well in the market areas, competitor analysis must be well taken. This is majorly because it is the act of assessing the weaknesses and the strengths of the business competitors. The above is the greater depth analysis of Vitamins water industry competitors, which can literally help in identifying possible opportunities for improvement of the new brand in the market.

Real competition for the new brand

These two are considered to be the main competitor, whereby they are the multi dimensional companies that are the major market leaders in several sectors in USA. The corporations are also considered to have ability to advertise infinitely simply because they have estimated substantial budget and quality brand leadership.
For the new brand to have a swift pace in the market it must also have quality brand leadership and the company should have substantial budget.
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The beverage industry is considered to be very competitive, therefore for the new brand to be successful into the market, there are some task that a business must take. First ensuring that the budget set for the brand is enough and that the leadership for the brand is appropriate. By doing this the brand will be able to navigate in the market area despite of having bigger brands in the market that fights this new brand.

Targeting

The new brand targets individual of age group 10-40

It is also recommend to athletes based on the fact that it can also be considered as an energy drink.

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The new brand is a soft drink that can be consumed with people of all ages. It is also considered as an energy drink that will help increase the energy of a person, therefore athletes are best recommended to drink during their practice time.

Marketing objective

The brand to earn more sales in the next three years.

To identify what is to be improved

To identify if the brand meets the consumers targets

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The marketing objective for the brand really helps the brand to be set in the market. In this case it will greatly help the brand in identifying and thereafter satisfy the need of their consumers.

IMC PLAN
Media objective Who?

Men and female in the age group of 10 – 40
Rural and urban population
Well established comfortable personal income
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The IMC is widely considered as the aggressive marketing plan that in most cases it captures and uses an extensive amount of customers’ data or information in tracking and setting the marketing strategy. In this case the brand manger will have to establish a well IMC for the brand to fit in the market according to the plan.