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Bally total fitness case analysis

24/11/2021 Client: muhammad11 Deadline: 2 Day

Case Tips

Bally Total Fitness

Just did:

External and internal analysis

Stick to case facts & time periods•Cite case facts with “(Case)” or page number if available.

Bally Total Fitness Question

Recommend an action that Bally Total Fitness should take to address their two biggest external threats. You may find it useful to describe Bally's strategy.

Economic Climate

Technical Change

Legal/Political Conditions

Demographic Trends

Cultural Trends

Specific International Events

Focal Firm

Things to Chew Over

Why is Bally Total Fitness successful? How would you describe their strategy?

Classify “threats” from the case into different concept buckets

E.g. rivalry, substitute products, suppliers, cultural trends, demographic trends

As you read assess all the threats, and then select the two most significant

Ok to show why some potentially relevant threats aren’t that big.

See discussion of implications of external concepts to connect threats to your recommendation.

Still stuck? A structure to start you off.

Paragraph 1

State your recommended action & biggest threats.

Briefly describe Bally’s strategy (based on facts from the case): what is their theory of gaining/sustaining advantage?

Paragraph 2

Threat #1

Describe use the facts of the case and concepts to argue that this threat is important.

Describe how the threat contradicts Bally’s strategy? (which would then make them less likely to gain and sustain a competitive advantage)

Explain how your recommendation would help.

Paragraph 3

Threat #2

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