Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Bar industry analysis

17/04/2021 Client: muhammad11 Deadline: 2 Day

In 1986, PowerBar, a firm in Berkeley, California, single-handedly created the energy bar category. Positioned as an athletic energy food, it was distributed at bike shops and events that usually involved running or biking. The target segment was the athlete who needed an efficient, effective energy source.

Six years later, seeking to provide an alternative to the sticky, dry nature of the PowerBar, a competitor, also located in Berkeley, developed an energy bar with superior taste and texture and branded it the Clif bar. About the same time, another competitor introduced the Balance bar, which offered a blend of protein, fat, and carbohydrates based on the nutrition formula associated with the “Zone diet.” Faced with these challengers, PowerBar responded with Harvest (a bar with a much more accessible taste and texture) and ProteinPlus (an entry into the high-protein subcategory closely related to that defined by Balance).

The makers of the Clif bar observed that many women were athletes and many more were involved in fitness. They further observed that this half of the population had unique needs in terms of vitamins and supplements and that the energy bar industry had yet to recognize or fill them—a classic case of unmet needs. As a result, they introduced Luna as the first nutritional (not energy) bar for women, using media and promotions targeting active females. The bar had a light, crunchy texture; came in flavors like “lemon zest” and chai tea; and contained nearly two dozen vitamins, minerals, and nutrients. The target market consisted of time-strapped women who wanted both taste and nutrition and would appreciate a bar tailored to their needs.

Both in reaction to Luna's success and to expand the segments for which the category was relevant, PowerBar studied why women did not buy its products, which the firm considered to be nutritious, convenient, tasty, and able to provide a quick pick-me-up in mid-morning or mid-afternoon. One answer was that the calorie hit from any member of the PowerBar family was simply too great. In response, the firm created the almost indulgent PowerBar-endorsed Pria. With only 110 calories, Pria was designed to respond to Luna while attracting new users into the category.

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

University Coursework Help
Solution Provider
Math Guru
Math Specialist
Finance Homework Help
Engineering Guru
Writer Writer Name Offer Chat
University Coursework Help

ONLINE

University Coursework Help

You can award me any time as I am ready to start your project curiously. Waiting for your positive response. Thank you!

$37 Chat With Writer
Solution Provider

ONLINE

Solution Provider

You can award me any time as I am ready to start your project curiously. Waiting for your positive response. Thank you!

$30 Chat With Writer
Math Guru

ONLINE

Math Guru

Give me a chance, i will do this with my best efforts

$38 Chat With Writer
Math Specialist

ONLINE

Math Specialist

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$26 Chat With Writer
Finance Homework Help

ONLINE

Finance Homework Help

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$46 Chat With Writer
Engineering Guru

ONLINE

Engineering Guru

You can award me any time as I am ready to start your project curiously. Waiting for your positive response. Thank you!

$46 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Computer sciences corporation subsidiaries - Homology is evidence of ______. - Social purpose english language - Chartered institute of loss adjusters cila - Imm 5669 form 2019 - Stars hide your fires analysis - Papa johns swot analysis 2017 - Autism spectrum disorder brochure - Wk4 DQ1 Discussion Question 1 – CLO 6 - Informative research paper - Discussion - 112/73 blood pressure female - BBA 2201 CASE STUDY 1 AND 2 - What is the difference between do and due - Data Analasys - #3 assignment - Windshield survey form - Http www youtube com watch v qwriskyv_b8 - What is an smo - Rsvsra - Benefits of database normalisation - Care coordination plan template - Fluid Balance - Critical thinkers can best be described as - International hrm case study brunt hotels answers - Mathers co bank reconciliation july 31 - How many unpaired electrons does carbon have - Neutrik speakon nl4fc connector assembly - Doing business today without harming the ability of future generations - Leadership Practices - Nuffield orthopaedic centre oxford - Parisian waltz guitar tab - Naplan persuasive writing examples - Hydrogen peroxide h2o2 aq water l oxygen g - To be looked at - Country manager latin america simulation answers - How to make a dna model with paper - Gauri nanda net worth - Woolworth pet insurance login - Smart reset service indicator - Indian grocery store near purdue university - Global supply chain management simulation v2 - How to name coordination complexes - How does change model relate to change in procedures and research? - The negative effects of homework - Trap by stephen gregg script pdf - Abn 19 619 574 186 - Body organization and terminology - A kite ft above the ground moves - THESIS AND ANNOTATED BIBLIOGRAPHY 2 - Electronic Cigarettes Scenario - A ballad of home eavan boland - What is specific rotation of sugar solution - The opened scene of matthias grünewald's isenheim altarpiece offered patients the promise of - Three stages of production function ppt - Jbi systematic review manual - What is priority setting in nursing - Yellow face david henry hwang summary - Ph titration of vinegar lab report - Why did the math teacher open a window company - Education - Ethnic literature definition - Harvard project management simulation answers - Essay - Bai2 file format oracle - Average issue price - Religion( two pages) - Ann roe career theory ppt - Mass effect 3 indris - Examples of noncash investing and financing activities - City of bingham chapter 4 solutions - 6 responses with 60 words each (No plag) - Describe how IT/IS can be used to resolve a management issue in your business organization. - WK-7 - What does nonadjacent mean - Needs a Rough Draft AND Final Draft - HR (MANA APRCH/MRKT U_4_RPL) - Dau tst 102 homework answers - Widnes weekly news obituary notices - Plantwide overhead rate example - Charity organization society today - MM_ Service Marketing Report - Money for nothing inside the federal reserve answers - Need help with english homework - Download webscarab installer for windows - They say i say blue collar brilliance - Project cost and time managment - Gibbs reflective model journal - Mineral hardness worksheet - Project 5 - Communicating and Sustaining Change PowerPoint - 1000 metres to cm - Alan brinkley unfinished nation 8th edition - EDPT 528 Foundations in Special Education - Nursing theory org theories and models - The trial of tempel anneke pdf - 53 oceano street copacabana - Which of the following statements refers to management accounting information - Comet company is owned equally by pat - One page