Faculty Contact Stefanie Wilson stefanie.wilson@faculty.umgc.edu
Course Description (Access to spreadsheet, word processing, and presentation software required. Intended as a final, capstone course to be taken in a student's last 15 credits.) Prerequisites: BMGT 364, BMGT 365, FINC 330 (or BMGT 340), and MRKT 310. A study of strategic management that focuses on integrating management, marketing, finance/accounting, production/operations, services, research and development, and information systems functions to achieve organizational success. The aim is to apply integrative analysis, practical application, and critical thinking to the conceptual foundation gained through previous study and personal experience. Emphasis is on developing an organizational vision and mission, developing and implementing strategic plans, and evaluating outcomes. Students may receive credit for only one of the following courses: BMGT 495, HMGT 430, MGMT 495, or TMGT 380.
Course Introduction The goal of strategic management is to enhance an organization's ability to achieve its vision and mission by aligning the organization's strategies and goals with rapidly changing environments. In this course, you will use strategic planning tools to monitor and react to opportunities and threats, and will analyze and evaluate internal and external environments in order to create, implement, and evaluate a strategic plan.
As in the real world, you will work both individually and in teams to apply strategic management concepts and principles. You will also use such skills as writing, presentation, critical thinking, communication, and quantitative analysis.
Course Outcomes After completing this course, you should be able to:
examine the impact of ethical decision making, social responsibility, stakeholder analysis, and corporate governance on organizations and society utilize a set of useful analytical skills, tools, and techniques for analyzing a company strategically; integrate ideas, concepts, and theories from previously taken functional courses including, accounting, finance, market, business and human resource management; analyze and synthesize strengths, weaknesses, opportunities, and threats (SWOT) to generate, prioritize, and implement alternative strategies in order to revise a current plan or write a new plan and present a strategic plan; evaluate the outcomes of identified strategies to determine their success and impact of short-term and long-term objectives.
Course Materials Click to access your course materials information (http://webapps.umgc.edu/UgcmBook/BPage.cfm? C=BMGT%20495&S=6384&Sem=2205)
Grading Information
Adelphi · Syllabus ·
BMGT 495 6384 Strategic Management (2205) BMGT-495 Summer 2020 Section 6384 3 Credits 05/20/2020 to 07/14/2020
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https://umgc.campusconcourse.com/#content
http://webapps.umgc.edu/UgcmBook/BPage.cfm?C=BMGT%20495&S=6384&Sem=2205
You are responsible for the following graded items:
Discussions/Participation - Weeks 1, 7, and 8 (5% each) 15%
Quizzes (3 Quizzes; Weeks 3, 4, and 5 (5 % each) 15%
Project 1: Starting an External Environmental Analysis 15%
Project 2: Tool Analysis 15%
Project 3: Internal Environmental Analysis 20%
Project 4: Strategy Selection, Implementation and Evaluation 20%
Total 100%
Grading Philosophy
Grades are assigned based solely on performance and not on prevailing students' expectations, perceptions of their performance, or level of effort. The grading standards are developed based on course outcomes and reflect the appropriate level of content mastery, including the subject matter as well as core curriculum components deemed appropriate, such as effective writing and information literacy.