Bsbinn601 answers

Assessment Task 1 – Written responses and Project

PART A

Task summary

You are required to answer all of the following 13 questions. You need to answer all of the written questions correctly. Please answer the questions using word processing software.

Required

· Access to student workbook/other learning materials

· Computer and Microsoft Office

· Access to the internet

Provide answers to all of the questions below:

1. Explain the key phases of a change management process.

2. Explain three reasons why an organisation might initiate change.

3. Explain force-field analysis as a model for understanding the change process

4. Explain the key premises of the Burke & Litwin organisational change model and its application to the change process.

5. Discuss the purpose of Kotter’s 8-step change model and the steps involved. Explain each of the steps involved.

6. Explain two strategies that can be used to effectively communicate and embed change during an organisational change process.

7. Explain how external environment can impact on change strategies.

8. Explain the importance of a participative management style when implementing organisation change.

9. Explain two aspects of organisational behaviours that can impact on organisational change.

10. Describe five components that may be included as part of a change management plan.

11. Explain three reasons why individuals or groups within an organisation may resist change. Include at least one suggestion of how resistance can be overcome for each of the areas you identify.

12. Discuss at least three barriers to organisational change.

13. Discuss at least two strategies to address barriers to organizational chart

Part B

Task summary

This assessment task requires you, in the role of General Manager, to prepare a briefing report to assist in guiding change at Samson Media. You will meet with the CEO (roleplayed by your assessor) to discuss the company’s change management requirements.

You will then be required to develop a Change Management Plan, as well as a Communication and Education Plan.

This assessment will be completed in the simulated environment in the RTO.

Required

· Computer with Microsoft Office and access to the internet

· Recruitment, Selection and Induction Policy and Procedures

· Termination Policy and Procedures

· Change Management Briefing Report Template

· Change Management Plan Template

· Communication and Education Plan Template.

· Meeting space

· Roleplay participant (assessor)

Submit

· Change management briefing report

· Draft change management plan and your draft communication and education plan

· Updated change management plan and updated communication and education plan

Assessment criteria

For students’ performance to be deemed satisfactory in this assessment task, they must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily completed they will be asked to complete further assessment to demonstrate competence.

© RTO Works 2019 – BSBINN601 Assessment Task 1 - V 4.1 Page 5 of 19

Carefully read the following:

Samson Media is a publisher of several upmarket fashion magazines. It has strong links with a number of high-profile fashion houses whose products are featured in the magazines, and also provide a significant source of advertising revenue. Readers of the magazines are predominantly 35 – 54-year-old women.

Readership has fallen over the last two years. This is due in the most part to due to competition from a range of other fashion magazines and consumers switching to digital media. Due to the decline in readership, profits have also fallen by 20% and there has also been a decrease in the share price.

Therefore, the new CEO, Amir Johnson, has been appointed. Amir was the former Marketing Director for a well-known successful media business that included a national newspaper, magazines and a subscription television channel. Those publications are focused mainly on sport and celebrity gossip. It is able to undercut its competitors with low prices, enabled by a ruthless approach to achieve high levels of efficiency.

Amir and his team of Managers have developed a Strategic Plan that includes the following objectives.

· Increase return on capital to 8% within 2 years

· Enact a transformational change of the company that will convert all magazines to a digital format.

· Close the printing and distribution site.

· Achieve cost efficiencies through relocating the head office to a smaller office.

· Restructure head office staff through moving to a smaller core of permanent staff and more contract staff.

It is intended that the new digital magazines will have the following features:

· Focus on health and beauty, fashion and celebrity gossip.

· Some free content but full access available only on a subscription basis.

· Additional features available to subscribers such as video clips, podcasts and discussion

Current staff information is as follows. All staff are full-time permanent staff and their total salary costs per annum to Samson Media are also included below.

· General Manager: $200,000

· Finance Manager: $150,000